#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

Iliasov levels up to win 130kg gold; Iran Greco champ again

Sunday, August 24, 2025 - 19:38 By Vinay Siwach

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SAMOKOV, Bulgaria (August 24) -- Ali ILIASOV (UWW) made his international wrestling debut at the European U20 Championships in July and won a silver medal. Two months later, the 18-year-old is a world champion.

Wrestling at his career first World U20 Championships on Sunday, Iliasov emerged at the champion in the 130kg weight with victories over rivals more experienced and heavier, literally, than him.

Weighing only 115kg for the 130kg final, Iliasov defeated returning silver medalist Abolfazl FATHITAZANGI (IRI) in the semifinals and on Sunday, he managed to humble two-time world U17 champion Yusuf BAKIR (TUR) in the final and win the gold medal.

"I’m underweight for the class but I feel a kind of relief," Iliasov said. "I’ve fulfilled a small dream of mine. I still haven’t fully realized that I’ve become a world champion."

Overall, Iran became the team champions with 117 points. Armenia managed second-place finish with 98 points and Azerbaijan was third with 90 points. This was Iran's fourth straight team win in Greco at the World U20 Championships.

Ali ILIASOV (UWW)Ali ILIASOV (UWW) turns Yusuf BAKIR (TUR) for two points during the 130kg final at the World U20 Championships. (Photo: United World Wrestling / Kadir Caliskan)

Iliasov was only 10 seconds into the final against Bakir when he used an arm-drag and had Bakir in trouble. Bakir managed to stop the takedown but he stepped out and was cautioned for fleeing as well. Iliasov led 2-0 after this sequence.

A similar arm drag brought down Bakir to the mat and Iliasov scored his first takedown. A stepout made the score 5-0. Iliasov remained relesntless in his attacks and a snapdown helped him score another takedown on Bakir. He then turned Bakir for the match-winning gut-wrench.

"I managed to beat my opponent so decisively was because I was extremely confident in myself, even more confident than he was," he said.

While he blanked Bakir in the final, Iliasov did have his share of close bout in Samokov. In his opening bout, Iliasov had a close 7-6 victory over Viachaslau FEDARYNA (UWW). He scored a technical superiority win over Leonhard JUNGER (AUT) in the second match before facing Fathitanzangi in the semifinals.

"I would say I was warming up, a little nervous [in the first bout]," he said. "After that first match I completely opened up."

In the semifinals, Iliasov led 3-0 when Fathitanzangi went for a pushout. Iliasov tried to stop it by throwing Fathitanzangi but he landed on his back and the Iranian wrestler was given two points.

As Fathitanzangi was awarded par terre position in the second period, he also got the 3-3 criteria lead over Iliasov. The Iranian tried defending his lead for the win but Iliasov managed to circle around and bring him down for two points. Fathitanzangi pulled one back with a stepout but that was all as Iliasov entered the gold-medal bout with a 5-4 win.

"My performance can be rated 9 out of 10," he said. "Because in the semifinal I strayed a bit from my tactics, lost focus, and almost gave away points."

With experience from this World U20 Championships, Iliasov now wants to switch to senior level as early as next year.

"I’ll try at the senior level," he said. "Of course, that’s another level, wrestler with much more experience. But I’ll do my best to test myself."

Georgia double

Georgia earned two gold medals on the final day of the World U20 Championships, a feat the country has not achieved since 2016.

Anri PUTKARADZE (GEO) and Luka KOCHALIDZE (GEO) came out with dominant performances in the 77kg and 87kg finals respectively to bring home two golds for Georgia.

Anri PUTKARADZE (GEO)Anri PUTKARADZE (GEO) hits a counter attack against Ahoura BOUVEIRI (IRI) during the 77kg final. (Photo: United World Wrestling / Kadir Caliskan)

At 77kg, Putkaradze was up against Ahoura BOUVEIRI (IRI) in the final and got the par terre position. He managed to turn Bouveiri two times for a 5-0 lead. In the second period Bouveiri had the chance to turn it around when he the top position in par terre.

Things, however, did not go that way. As Bouveiri was trying lift Putkaradze, the Georgian countered with a bodylock and then slammed him for two-point takedown. He then turned the Iranian for two more points and won the gold medal, 9-1. Iran challenged for a foul but there was none and one more point was added to his score to make it 10-1.

Luka KOCHALIDZE (GEO)Luka KOCHALIDZE (GEO) celebrates with his coach after winning the 87kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

The second gold came from Kochalidze as he pinned Abdurakhman ABDULKADYROV (UWW) in the 87kg final. In a rematch of the European U20 Championships final at 87kg, Abdulkadyrov was hoping to avenge his loss from Carole, Italy.

He was given the par terre advantage in the first period and he tried turning Kochalidze, who blocked the turn but lost his grip as well and the turns were called neutral. As Abdulkadyrov was back on top, he again tried to turn Kochalidze who managed stop Abdulkadyrov and kept him on the mat till the fall was called.

Georgia was the only country to win two gold medals in this competition in Greco-Roman.

At 63kg, senior Asian champion Aytjan KHALMAKHANOV (UZB) proved why he will be medal threat in Zagreb with a dominant run to gold-medal. He defeated Aleks MARGARYAN (ARM), 12-2, with two big four-point throws.

Khalmakhanov began with a underhook throw for a takedown in the first 20 seconds. He tried the same move again but Margaryan blocked and scored a takedown for a 2-2 criteria lead. Late in the first period, Khalmakhanov was awarded the par terre position for one point but he failed to score and led 3-2 at the break.

If Margaryan hoped for a better second period, Khalmakhanov had no such idea. He slammed Margaryan from standing using the underhook for four points. He continued the sequence and lifted Margaryan and slammed him forward for four more points.

The two big throws for Khalmakhanov were enough for him for the win despite a challenge from Armenia. The lost challenged made his score 12-2.

RESULTS

63kg
GOLD: Aytjan KHALMAKHANOV (UZB) df. Aleks MARGARYAN (ARM), 12-2

BRONZE: Mohammad ABOUTALEBI (IRI) df. Kristiyan MILENKOV (BUL), 9-0
BRONZE: Igor PUNCHENKO (UWW) df. Damir IBRASHOV (KAZ), 5-1

77kg
GOLD: Anri PUTKARADZE (GEO) df. Ahoura BOUVEIRI (IRI), 10-1

BRONZE: Zaur BESLEKOEV (UWW) df. Raatbek PAIAZBEKOV (KGZ), 8-0
BRONZE: Kiryl VALEUSKI (UWW) df. Leister BOWLING (USA), 9-0

87kg
GOLD: Luka KOCHALIDZE (GEO) df. Abdurakhman ABDULKADYROV (UWW), via fall

BRONZE: Erik TER MATEVOSYAN ( ARM) df. Elias LYYSKI (FIN), 1-1
BRONZE: Temirlan TURDAKYN (KAZ) df. Orkhan HAJIYEV (AZE), 4-4

130kg
GOLD: Ali ILIASOV (UWW) df. Yusuf BAKIR (TUR), 9-0

BRONZE: Ivan YANKOVSKYI (UKR) df. Mazaim MARDANOV (AZE), 8-0
BRONZE: Abolfazl FATHITAZANGI (IRI) df. Viachaslau FEDARYNA (UWW), 5-1