#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

2023 World Championships 61kg, 70kg, 86kg, 125kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 16) -- The biggest wrestling event is here! The 2023 World Championships begins today in Belgrade. 90 Olympic quotas are on offer in 18 Olympic weight classes with 5 wrestlers, 4 medalists and one playoff winner, earning the quota.

The first day will see wrestlers from 61kg, 70kg, 86kg and 125kg with the last two being Olympic weight classes.

WATCH LIVE | MATCH ORDER | HOW TO WATCH

15:27: Living legend Hassan YAZDANI (IRI) seems content to score his points in dribs and drabs. Against Olympic bronze medalist Myles AMINE (SMR), Yazdani had four stepouts, along with a slick double-leg takedown, in a 7-2 victory to make the 86kg semifinals. He also gave up a takedown for the second time on the day, which may or may not be of concern. The way his right shoulder is heavily taped could be more of a factor. We will see how he holds up against Javrail SHAPIEV (UZB), who used some nasty counter-wrestling in a 15-5 win over Hayato ISHIGURO (JPN).

15:23: David TAYLOR (USA) gives up his first points of the tournament against Magomed SHARIPOV (BRN) but still manages a technical superiority 12-2 win over Sharipov to move into the semifinals at 86kg. He will face returning bronze medalist Azamat DAULETBEKOV (KAZ) who rolls Rakhim MAGAMADOV (FRA) 10-0

15:13: Geno PETRIASHVILI (GEO) has set up a semifinal against Mason PARRIS (USA). Petriashvili works a 3-1 win over Robert BARAN (POL) while Parris survives a big move against Zhiwei DENG (CHN) to win 8-4

15:15: We have the first dream match-up of the tournament as Taha AKGUL (TUR) and Amir ZARE (IRI) will go at again in the semifinals at 125kg. Defending champion Akgul scored an activity point and two stepouts in a 3-0 win over Oleksandr KHOTSIANIVSKYI (UKR). Zare gave up a 4-point takedown to fall behind Daniel LIGETI (HUN) in their quarterfinal, but stormed back against the exhausted Hungarian for an 11-4 win. Last year, Akgul beat Zare 4-2 in the semifinals.

14:57: Asian champion Tairybek ZHUMASHBEK UULU (KGZ) gives up a takedown early in the second period to fall behind against European bronze medalist Emrah ORMANOGLU (TUR), but comes back with a takedown and a stepout for a 4-2 win and a spot in the 61kg semifinals.

14:56: Jahongirmirza TUROBOV (UZB) challenges for fleeing by Shota PHARTENADZE (GEO) in the last 10 seconds but no fleeing and he loses the challenge the match 5-3.

14:50: 2021 world champion Abasgadzhi MAGOMEDOV (AIN) with a big four over V. BLIASETSKYI (UKR) and then gets the pin at 61kg. He moves into the semifinals. Top performance from Magomedov

14:42: World U23 champion Amirmohammad YAZDANI (IRI) more than met the challenge of two-time world senior medalist Ernazar AKMATALIEV (KGZ), he pummeled him. Yazdani twice scored four points off a driving double-leg tackle before finishing off an 11-0 technical fall with a stepout to advance to the 70kg semifinals. Next up is Ramazan RAMAZANOV (BUL).

14:41: Yoshinosuke AOYAGI (JPN) will think about the last 10 seconds of his quarterfinal against Arman ANDREASYAN (ARM). Leading 3-2, he went into defensive and Andreasyan tried a big throw. Aoyagi tries to use that momentum to throw over but Andreasyan falls on top of the Japanese and gets two points. Japan challenges the call but the challenge is lost. A 5-3 win for Andreasyan

14:39: Returning silver medalist Zain RETHERFORD (USA) is into the semifinals with a 9-2 win over ABHIMANYOU (UWW). Retherford looks so much in control of his wrestling.

14:30: The quarterfinals' actions begin with 70kg on all four mats. Watch out Mat B with Ernazar AKMATALIEV (KGZ) wrestling Amirmohammad YAZDANI (IRI).

14:25: Javrail SHAPIEV (UZB) is looking like a force to be reckoned with at 86kg. After knocking off top-seed Sebastian JEZIERZANSKI (POL), he rolled into the quarterfinals with an 11-0 rout of Osman GOCEN (TUR). 

14:13: Hassan YAZDANI (IRI) puts the pressure on Bat Erdene BYAMBASUREN (MGL) but has to settle for four stepouts in their 86kg clash. But when the three-time champion finally gets the Mongolian onto the mat, it's lights out with a quick 11-0 technical fall and a place in the quarterfinals.

14:13: David TAYLOR (USA) with a 40-second win in the 1/8th finals. A cradle to gut-wrench for the technical superiority. Who will stop the Magicman?

14:10: Myles AMINE (SMR) with a hard-fought win over Zushen LIN (CHN) at 86kg. Just the workhorse he won, Amine looks solid here

14:02: Reigning champion Taha AKGUL (TUR) has his hands full with Giorgi MESHVILDISHVILI (AZE), but forges a 2-0 victory to advance to the 125kg quarterfinals. Akgul received an activity point in the first period and had a stepout in the second, but was never in danger in a staid bout.

14:00: Geno PETRIASHVILI (GEO) will be thanking his stars as he survives a final second takedown attempt from Abdulla KURBANOV (AIN). Petriashvili wins 6-5 to make the quarterfinals at 125kg. He came back from 4-0 down to win this.    

13:50: Amir Hossein ZARE (IRI) gets the gut-wrench and moves into the quarterfinals with a 10-0 win over Jonovan SMITH (PUR). Just before this match, the 2021 world champion Abasgadzhi MAGOMEDOV (AIN) dominated Weiyu LI (CHN) to win at 61kg

13:28: Taiyrbek ZHUMASHBEK UULU (KGZ) up against Intigam VALIZADA (AZE) on Mat A at 61kg. He runs to a 5-0 with a four-pointer and secures the pin over Valizada.

13:21: Ernazar AKMATALIEV (KGZ) fights out of a 0-4 hole and scores 10 points in the second period to advance at 70kg with a 12-6 win over Marc DIETSCHE (SUI). The bronze medalist from last year set up a mouth-watering clash with Amirmohammad YAZDANI (IRI), who defeated Magomed KHANIEV (AZE) 6-0 in a match that had a lot more action than the score indicates.

13:15: Amr HUSSEN (EGY) got the better of the U23 world champion Giorgi ELBAKIDZE (GEO) using two four-pointers and win 14-4 at 70kg

13:03: How awesome is David TAYOR (USA)? The defending 86kg champion needs just 15 seconds to end his opening match against Sofiane PADIOU BELMIR (MAR). Taylor counters a tackle attempt by applying a cradle, rolling backwards and putting another overmatched opponent on their back for the fall.

13:01: Asian champion Azamat DAULETBEKOV (KAZ), a bronze medalist here a year ago, has little trouble putting away Domantas PAULIUSCENKO (LTU) 9-0 at 86kg. In the round -of-16, he will face Arslan BAGAEV (AIN), a 12-2 winner over Ethan RAMOS (PUR) moments later on an adjacent mat.

12:47: Oceania champion and sometime beach wrestler Jayden LAWRENCE (AUS) will someday be able to tell his grandkids how he scored a takedown on the great Hassan YAZDANI (IRI). And how he lasted until the second period. But the inevitable result was a victory by fall after building an 8-2 lead for Yazdani as he aims for a fourth career world gold.

12:18: Former champion Amir ZARE (IRI), with the loud Irani contingent in the stands spurring him on, gets a takedown and a stepout in each period and easily handles Dzianis KHRAMIANKOU (AIN) 7-2 at 125kg. 

12:22: In a battle of Asian giants, Zhiwei DENG (CHN) gets the decisive activity point with 40 seconds to knock out Lkhagvagerel MUKHTUR (MGL) 2-1 at 125kg. Deng was a world silver medalist in 2018, and Munkhtur finished second last year.

12:00: We apologize for the technical difficulties. The Arena and Streams are back up

Flo

11:20: Abasgadzhi MAGOMEDOV (AIN), the 2021 world and European champion, gets his campaign at 61kg off to a flying start with a 10-0 trouncing of Nikolai OKHLOPKOV (ROU). 

10:40: Amirmohammad YAZDANI (IRI), one of the favorites in the non-Olympic 70kg, gets over his first hurdle with an 11-1 technical fall over Patryk OLEGCZYN (POL) in the qualification round.

10:30: We are kicking off with 70kg. Magomed KHANIEV (AZE) vs Sanzhar DOSZHANOV (KAZ) on Mat A, Patryk OLENCZYN (POL) vs Amirmohammad YAZDANI (IRI) on Mat B, Marc DIETSCHE (SUI) vs Brian OLOO (KEN) on Mat C and Ramazan RAMAZANOV (BUL) vs. Perman HOMMADOV (TKM).

10:00: Welcome to the day one of the World Championships. Little cloudy outside we are ready for some wrestling action.