#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U20 World Championships 2025 Day 7 Highlights

Saturday, August 23, 2025 - 06:52 By Vinay Siwach

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SAMOKOV, Bulgaria (August 23) -- With four Greco-Roman weight classes, the U20 World Championships come towards the end. 63kg, 77kg, 87kg and 130kg wrestlers will be in action in Samokov, Bulgaria.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

13:55: In the final match of the morning session, former world U17 champion Yusuf BAKIR (TUR) needed a stepout with 40 seconds remaining to beat Mazaim MARDANOV (AZE), 4-3 at 130kg. Bakir with a 3-0 lead after he scored a turn from par terre, Mardanov takes criteria lead with a exposure from par terre and he tries to defend his criteria lead. However, Bakir manages a pushout to win 4-3.

13:45: Abolfazl FATHITAZANGI (IRI), the returning silver medalist, is not troubled by a Hungarian wrestler as he beats Koppany LASZLO (HUN) in the 130kg semifinal. Fathitazangi scored three stepouts while Laszlo had two as the Iranian wins 4-2.

13:25: Elias LYYSKI (FIN) stops world U17 champion Amirsam MOHAMMADI (IRI) in the 87kg quarterfinal with a 6-4 win. After he led 6-0 in the first period, Lyyski holds on to it and only gives four points in the second period.

13:15: Senior Asian champion Aytjan KHALMAKHANOV (UZB) lets out a huge scream as he down European U20 champion Igor PUNCHENKO (UWW) in the 63kg quarterfinal. Khalmakhanov got his defense in the second period and defended his lead to win 6-4.  

13:05: Damir IBRASHOV (KAZ) needed a challenge to beat Tural AHMADOV (AZE), 1-1, at 63kg. Ibrashov had the criteria from first par terre but was cautioned for fleeing but Kazakhstan challenged the call and won it to win 1-1.

12:50: Returning world champion from 72kg Zaur BESLEKOEV (UWW), who is now at 77kg, has no trouble in seeing off Petro SHAFRANSKYI (UKR), 8-0. Beslekoev is looking to win his second straight title.

12:40: Abdurakhman ABDULKADYROV (UWW), the European silver medalist at U20s, pins Orkhan HAJIYEV (AZE) and advance at 87kg.

12:32: Anri PUTKARADZE (GEO), European U20 champion and former world U17 champion, enters the 77kg quarterfinals with a 5-3 win over Asian U23 champion Akzhan YKYLASSOV (KAZ)

12:30: Martin LJOSAAK (NOR) will be ruing the chances he missed as he drops his 87kg bout 11-9 against world U17 champion Amirsam MOHAMMADI (IRI). was down 10-7 but Mohammadi was cautioned for blocking but Ljosaak can't finish the match

12:20: Ilias LAAOUINA (NED) is on a hot run here in Samokov. He now beats European U20 bronze medalist Bende OLASZ (HUN) at 63kg and into the quarterfinals.

12:17: Igor PUNCHENKO (UWW) with a technical superiority 9-0 victory over Al Bara CHOPALAEV (EST) and reach the 63kg quarterfinals. Punchenko looking to complete the world and continental double.

12:15: Tural AHMADOV (AZE) with a first par terre advantage and he keeps it until the end of the bout to win 1-1 against GAURAV (IND) at 63kg and advance to the quarterfinals.

12:10: Senior Asian champion AYTJAN KHALMAKHANOV (UZB) with a first-period fall over Manato NAKAMURA (JPN) at 63kg and wins his opening bout. Khalmakhanov is a 2022 world U17 champion

11:45: No problems for returning silver medalist at 130kg Abolfazl FATHITAZANGI (IRI) as he pins Saba PURTSELADZE (GEO), a former world U17 champion.

11:35: Big match between European U20 silver medalist Davud MAMMADOV (AZE) and bronze medalist Samvel TERTERYAN (ARM) at 77kg. Both wrestlers can't turn from par terre but Terteryan got the first point and he holds on to his criteria lead to win win 1-1.

11:20: Luka KOCHALIDZE (GEO), European U20 champion at 87kg, with a close 2-1 victory over Branko DUKIC (SRB).

11:12: Amirsam MOHAMMADI (IRI), who was recently crowned world U17 champion in Greece, is tested by Antonio LUKAC (CRO) in his first 87kg bout but Mohammadi wins 3-1. Perhaps he is feeling the difference in strength in the upper age-group.

10:55: Returning world U20 bronze medalist at 87kg Temirlan TURDAKYN (KAZ) looked a little rusty but manages to see off Wojciech IWANOWSKI (POL), 3-2.

10:40: Ilias LAAOUINA (NED) with an upset win over Asian U20 champion Emirlan DUISHENALIEV (KGZ). He manages to score 8 points from par terre and win 9-0 at 63kg.

10:30: European U20 champion Igor PUNCHENKO (UWW) faces William EKEROT (SWE), a European U20 bronze medalist. After a slow start Punchenko finishes the match in the second period with a fall and advance at 63kg.