#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

Yakushenko, Zakriev one win away from second U20 World gold

Friday, August 22, 2025 - 16:01 By Vinay Siwach

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SAMOKOV, Bulgaria (August 22) -- Defending champion Yehor YAKUSHENKO (UKR) returned to the final at 97kg as he once again managed to beat silver medalist Darius KIEFER (GER).

Unlike finals last year, both met in the semifinals this year but the result was no different as Yakusheno was clearly the better wrestler on Friday. After getting the first par terre position, Yakushenko turned Kiefer for two points and then lifted the German for a correct throw for two points for a 5-1 lead.

Kiefer got par terre in the second period and tried to get the turn but managed only a point for stepout from Yakushenko, making the score 5-2. That was all the action in the match as Yakushenko let out a loud cry after victory and so did Kiefer after his loss.

Yakushenko now leads the head-to-head 3-1 with the one loss coming in the European U20 Championships final this year in Carole, Italy.

He will face a new challenge in Hadi SEYDI AVENDI (IRI) in the final after the Iranian managed to over come Ilia KOMAROV (UWW) in the second semifinal, which was also a match decided from par terre.

Seydi Avendi led 5-0 at the break and was put in par terre in the second period and Komarov needed two turns for a 5-5 criteria lead. However, he managed to turn Seydi Avendi only once for two points to cut the lead to 5-3.

Iran had a second finalist in 55kg as 2023 world U17 champion Payam AHMADI (IRI) scored a 3-0 victory over Arsen ZHUMA (KAZ) in the semifinals. He will face another 2023 world U17 champion in Turan DASHDAMIROV (AZE) who defeated Daisuke MORISHITA (JPN), 10-2.

Dashdamirov had a difficult opening bout against Ulaanbaatar Open Ranking Series gold medalist Anil MOR (IND) but managed to hold on to a 9-9 criteria win.

At 72kg, Asian U20 champion Ahmad KODIROV (UZB) and European U20 silver medalist Gaspar TERTERYAN (ARM) reached the final after impressive wins.

Kodirov face Oliver PADA (FIN) in the semifinal but managed to hold on to an 11-3 technical superiority win as Pada failed to finish his attempted bodylock throws.

Terteryan faced former world U17 champion at 71kg Arionas KOLITSOPOULOS (GRE) but shut him down with defense to win 5-1.

Zakriev chases second title

Returning world 63kg champion Erzu ZAKRIEV (UWW) moved up to 67kg for this year's World U20 Championships but followed a similar path to the finals. Zakriev had a troublesome semifinal last year and there was difference this year as he almost got pinned in the semifinals again.

Facing European U20 bronze medalist Fariam MUSTAFAYEV (AZE), Zakriev tried to do a suplex but landed on his back with Mustafayev on top. The Azerbaijan wrestler was awarded two points and he almost sat on Zakriev for the fall but the time ran out in the first period.

He then managed to return with takedown despite Mustafayev's pressure who scored two stepouts. But as Mustafayev tried a big throw, Zakriev landed on top and got four points and won 14-7.

For his second straight gold medal, Zakriev will face Zhantoro MIRZALIEV (KGZ), the Asian U20 champion, who had a controlled 5-1 win over Fayozbek ESHMIRZAEV (UZB).

RESULTS

55kg
GOLD: Payam AHMADI BALOOTAKI (IRI) vs. Turan DASHDAMIROV (AZE)

SF 1: Payam AHMADI BALOOTAKI (IRI) df. Arsen ZHUMA (KAZ), 3-0
SF 2: Turan DASHDAMIROV (AZE) df. Daisuke MORISHITA (JPN), 10-2

67kg
GOLD: Zhantoro MIRZALIEV (KGZ) vs. Erzu ZAKRIEV (UWW)

SF 1: Zhantoro MIRZALIEV (KGZ) df. Fayozbek ESHMIRZAEV (UZB), 5-1
SF 2: Erzu ZAKRIEV (UWW) df. Faraim MUSTAFAYEV (AZE), 14-7

72kg
GOLD: Ahmad KODIROV (UZB) vs. Gaspar TERTERYAN (ARM)

SF 1: Ahmad KODIROV (UZB) df. Oliver PADA (FIN), 11-3
SF 2: Gaspar TERTERYAN (ARM) df. Arionas KOLITSOPOULOS (GRE), 5-1

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Hadi SEYDI AVENDI (IRI)

SF 1: Yehor YAKUSHENKO (UKR) df. Darius KIEFER (GER), 5-2
SF 2: Hadi SEYDI AVENDI (IRI) df. Ilia KOMAROV (UWW), 5-3