#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U20 World Championships Day 6 Greco-Roman Highlights

Friday, August 22, 2025 - 06:56 By Vinay Siwach

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U20 World Championships Live: The sixth day of the U20 World Championships will see only Greco-Roman action in the morning session. The weight classes in action are 55kg, 67kg, 72kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

14:20: Payam AHMADI BALOOTAKI (IRI) wins a thrilling 6-4 win over Ivan SOLOMIN (UWW) in the 55kg quarterfinals. Solomin was leading 4-4 on criteria but Ahmadi Balootaki get his head under Solomin's arm and gets the takedown in the final 10 seconds to win.

14:15: Mate VEGH (HUN) had a decent 5-2 lead over Arionas KOLITSOPOULOS (GRE) but falls 6-5 in the 72kg quarterfinals. Kolitsopoulos with a bodylock and throw for four. Hungary challenge for the points but clear four-pointer. Kolitsopoulos with the sword celebrations.  

14:05: Turan DASHDAMIROV (AZE) with two big four pointers from par terre in each period to beat Nazarii BABINSKYI (UKR) 10-0 and advance to the 55kg semifinals.

13:50: Yehor YAKUSHENKO (UKR) with a fall over Sebastian WARCHOL (POL) at 97kg after building a 9-0 lead. Yakushenko now faces Darius KIEFER (GER) in the semifinals. Yakushenko has a 2-1 head-to-head lead against Kiefer but lost their latest bout in the European U20 final

13:30: Erzu ZAKRIEV (UWW) is on a mission. He beats Mingun JEONG (KOR) via technical superiority and enters the 67kg final, chasing a second straight world U20 title.

13:12: 2024 world U17 champion Turan DASHDAMIROV (AZE) hangs on for a 9-9 criteria victory over Anil MOR (IND) in a wild 55kg bout. Dashdamirov scored a big four and then got two points for Mor's leg foul. Mor scored three takedowns and a turn to make it 9-8 and then got a par terre position to make it 9-9. But he can't break the criteria despite more than a minute remaining. Dashdamirov wins 9-9.

13:05: Ilia KOMAROV (UWW) has not trouble in turning Gor AYVAZYAN (ARM) three times from par terre and win his 97kg bout 8-0. Ayvazyan is injured and had to be carried off the mat.

12:55: Darius KIEFER (GER) with a four-pointer in his 10-0 win against Nurassyl AMANALY (KAZ) and enter the quarterfinal at 97kg.

12:30: Joel ADAMS (USA) can't repeat his heroics from his first match and drops his 1/8 final against Arionas KOLITSOPOULOS (GER), 4-1, at 72kg. Kolitsopoulos is looking to add a U20 world title to his U17 one.

12:25: Anri KHOZREVANIDZE (GEO) drops his 67kg 1/8 final against Gholamreza ABDOVALI (IRI) after a challenge costs him point. Khozrevanidze got the first par terre and Abdovali got the second. According to the new rule in Greco, Khozrevanidze had the criteria. However, Georgia challenged and lost and lost the criteria as well. Abdovali defended his 2-1 lead to win.

12:15: Erzu ZAKRIEV (UWW) with a headlock throw for four and then takedowns in the second period as he beats Takaku SUZUKI (JPN), 10-2, and advance to the quarterfinal at 67kg.

11:45: Anil MOR (IND), gold medal from the Ulaanbaatar Open Ranking Series, starts with an 8-0 win over Yordan TOPALOV (BUL). After a 4-0 lead, Mor hit a bodylock throw for four points to win at 55kg.

11:30: Defending 97kg champion at Yehor YAKUSHENKO (UKR) has no problem is seeing off Pavel SAVITSKI (UWW), 8-0, with three turns. He can face Darius KIEFER (GER) in the semifinals

11:15: Returning silver medalist and European U20 champion Darius KIEFER (GER) starts his 97kg campaign with 9-0 technical superiority victory over Salakhidin AKNAZAROV (KGZ). Kiefer lost to Yehor YAKUSHENKO (UKR) in the final last year.

11:10: Joel ADAMS (USA), a 2022 world U17 champion, mounts a comeback in the second period and beats Rabil ASKEROV (UWW), 12-4, and book a bout against 2023 world U17 champion at 71kg Arionas KOLITSOPOULOS (GRE) after the Greece wrestler beats Ahmadreza MOHAMADIAN (IRI), 3-1.

10:55: Zhantoro MIRZALIEV (KGZ), Asian U20 champion at 67kg, smashes Ihar ZVARYKIN (UWW), 9-0, and reaches the 1/8 final.

10:45: European U23 champion Anri KHOZREVANIDZE (GEO) hits a suplex from par terre and then a takedown in the second period to win 8-0 against Martin CICHY (CZE) and advance at 67kg.

10:35: World U20 champion at 63kg Erzu ZARIEV (UWW) starts his campaign at 67kg with a technical superiority win over Pavel ALEXE (ROU).

10:30: Faraim MUSTAFAYEV (AZE) breaks down Narek GRIGORIAN (AZE) and scores a takedown in the second period to win 3-1 at 67kg.

10:20: Takaku SUZUKI (JPN) did not get any  par terre position as Otto BLACK (USA) was awarded both. However, Suzuki, down 4-0, blocked a turn attempt from Black and then scored three trap-arm guts to win 8-4 at 67kg.