#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U20 World Championships 2025 Day 5 Highlights

Thursday, August 21, 2025 - 06:49 By Vinay Siwach

Share this article

SAMOKOV, Bulgaria (August 20) -- The U20 World Championships will continue with Women's Wrestling in 50kg, 53kg and 72kg. Greco-Roman will begin with 60kg and 82kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

The semifinals will begin at 16:45 hours local time

14:00: SHRUTI (IND) with another tough defense in the final 20 seconds to claim a 4-0 win over Anna YATSKEVYCH (POL) and reach the semifinals at 50kg. She will face Audrey JIMINEZ (USA).

13:50: Taizo YOSHIDA (JPN) with a reverse throw for four from par terre for a 5-0 lead against Martin SHISHEKOV (BUL) in the 82kg quarterfinal. Yoshida finishes the bout with a 6-0 win.

13:45: Audrey JIMINEZ (USA) with a takedown masterclass as she beats Na HU (CHN) 10-0 to enter the semifinals at 50kg. She will take on Diana RYSOVA (UKR) for a place in the gold-medal bout. 

13:40: European U20 champion Aykhan JAVADOV (AZE) gives nothing away and has an easy 8-2 win over Omer ALTAS (TUR) as Javadov enters the 60kg semifinals. He will take on Vakhtang LOLUA (GEO).

13:36: Mikhail SHKARIN (UWW), 2024 world U17 champion, with his serious gut-wrench hands Azimjon SOATULLAEV (UZB) an easy defeat and enters the 82kg semifinals.

13:31: 2024 world U17 bronze medalist Yurik MKHITARYAN (ARM) with two four-pointers in his 11-2 victory over Maksut SULTANOV (UKR) at 60kg. He will face SURAJ (IND) in the semifinals.

13:30: Former world U17 champion and Asian U20 champion SURAJ (IND) with a 3-1 victory over returning bronze medalist Papik DZHAVADIAN (UWW) at 60kg. Suraj with a correct throw for two points from par terre to win the bout.

13:28: Returning silver medalist at 72kg Yuqi LIU (CHN) gets a 10-0 victory over Kristina BRATCHIKOVA (UWW) and reach the semifinals in which she will face Haticenur SARI (TUR)

13:27: Rinka OGAWA (JPN) with a fall over Songul KAVAK (TUR) in 22 seconds to reach the 50kg semifinals. Ogawa is looking to add a U20 world title to her 2023 world U17 gold.

13:24: Asian U20 champion Dias SEITKALIYEV (KAZ) gets the par terre advantage in the first period and turns PRINCE (IND) three times from par terre to win 8-0 and advance to the 82kg semifinals

13:20: Martik PETROSYAN (ARM) gets a huge headlock throw for four points in the second period to beat Seyed AZARSHAB (IRI) 7-3 and enter the semifinal at 82kg. Second loss for Iran in Greco-Roman 

13:13: KAJAL (IND) earns herself a place in the 72kg semifinals against defending champion Jasmine ROBINSON (USA) after a 7-0 victory over Kaiyrkul SHARSHEBAEVA (KGZ).

13:05: Vakhtang LOLUA (GEO) gets a stepout with 30 seconds left on the clock to beat Kubanych ARINOV (KGZ) 4-4 on criteria at 60kg. Lolua was down 4-3 with more than one minute left in the match but managed to score the match-winning stepout.

13:02: 2023 world U17 champion Natsumi MASUDA (JPN) has little trouble in seeing off  Kseniya KOSTSENICH (UWW), the European U20 champion at 50kg. Just a takedown masterclass to win 10-2

12:58: A 16-second 10-0 technical superiority win for Audrey JIMINEZ (USA) over Adriana DANISEVICIUTE (LTU) at 50kg. Jiminez is a multiple time age-group world medalist but is still searching for the gold medal.

12:56: A second fall in three bouts for defending champion Jasmine ROBINSON (USA) as she jumps over Veronika VILK (CRO) and keeps her back on the mat to secure the fall and enter the 72kg semifinals.

12:55: Rinka OGAWA (JPN) and Josephine WRENSCH (GER) had to wait three hours since the start of the action today. Ogawa had built a 9-0 lead before securing the fall over Wrensch and win at 50kg

12:50: Rematch of European U20 Championships final at 53kg as gold medalist Anastasiia POLSKA (UKR) clashes with Ilona VALCHUK (POL). Valchuk is the first to strike with a takedown on the edge for two points. But Polska scores a takedown and turn for 4-2 lead. Valchuk cautioned and bout restarts in par terre and Polska turns her two more times for a 9-2 lead. Just before the break, a takedown and another turn for 13-2 victory for Polska. 

12:35: Na HU (CHN) with a huge under-over arm throw to plant Sviatlana KATENKA (UWW) and gets the fall to enter 50kg quarterfinal.

12:22: At 60kg, European U20 champion and 2024 U17 world champion Aykhan JAVADOV (AZE) with a 10-0 technical superiority win over Kacper SOBCZYK (POL). He used the gut-wrench to turn him

12:20: Taizo YOSHIDA (JPN) with an 9-0 technical superiority win over Omer ILDES (TUR) at 82kg. He controls Ildes and plants him on the mat for four outside the zone. He scores a takedown and turn to win 8-0. Turkiye challenge only to lose one more point.

12:17: European U20 champion Mikhail SHKARIN (UWW) with a technical superiority win over Elmin ALIYEV (AZE) at 82kg. Shkarin looked in complete control.

12:15: Vakhtang LOLUA (GEO), a senior European bronze medalist at 55kg, gets three turns from par terre and he downs Danila CHARAPENKA (UWW) 8-0, at 60kg in Samokov.

12:12: Papik DZHAVADIAN (UWW), a returning bronze medalist at 60kg, hands Isaiah CORTEZ (USA) a 8-5 defeat. Cortez was a silver medalist at 55kg last year but cannot match Dzhavadian in this bout

12:05: Omer ALTAS (TUR) with a takedown in the final minute after being down 2-1 to beat Amin ABDEVALI (IRI) at 60kg. First loss for Iran in Greco-Roman.

11:55: Pedro DE SOUZA (BRA) fails to hold on to his 6-1 lead in the second period against SURAJ (IND) and drops his 60kg Greco-Roman 1/8 bout 8-6. Suraj did not get any par terre but scored a takedown and got four when De Souza tried to throw him.

11:50: At 50kg, European U20 champion Anastasiia POLSKA (UKR) pins Liliana KAPUVARI (HUN) and advances to the quarterfinals in which she will face Ilona VALCHUK (POL)

11:45: SAARIKA (IND), Asian U20 champion, works to an controlled 10-0 win against European U20 bronze medalist Sevval CAYIR (TUR) at 53kg and enter the quarterfinals.

11:40: A 15-4 victory for KAJAL (IND) after she survives a big four-point throw from Emili APOSTOLOVA (BUL) at 72kg. Kajal managed to compose herself and worked for a technical superiority win. Kajal is a former world U17 champion and won silver medal at 73kg at this year's World U17 Championships.

11:35: Veronika VILK (CRO), the country's first-ever world champion in Women's Wrestling at any level, starts with a fall over Meiramgul MAKSOT (KAZ) at 72kg.

11:25: Yuqi LIU (CHN), the returning silver medalist at 72kg, begins her campaign with a 10-0 technical superiority win over Zahra KARIMZADA (AZE). Leg lace for the win.

11:20: Jasmine ROBINSON (USA) with a 34-second fall over Ai SAKAI (JPN) at 72kg as she moves into the quarterfinals. Sakai with a double-leg but Robinson with a lat drop and fall. Robinson is looking even more dominant than last year.

11:00: Taizo YOSHIDA (JPN) starts his run for a U20 world title with a victory over Szabolcs SZINAY (HUN). Yoshida is a former U17 world champion and senior Asian champion but finished with a bronze at the World U20 Championships last year. Yoshida and Szinay scored stepouts but the Japanese scored a takedown and side suplex for four points. Hungary challenge for a foul but there is non. A stepout in the second period and Yoshida wins 9-1.

10:45: Amin ABDEVALI (IRI) with a takedown and six three turns to win 8-0 against Dragos DRAGA (ROU) at 82kg.

10:35: Papik DZHAVADIAN (UWW) gets both par terre advantages in his opening bout against Takuma NAKASHIMA (JPN) at 60kg and scores from both to win 5-0.

10:30: Returning silver medalist Isaiah CORTEZ (USA) with a big headlock and four against Kristin PETROV (BUL) to secure the fall at 60kg.

10:20: Defending champion at 72kg Jasmine ROBINSON (USA) wastes no time in finishing her opening bout against Elvira ERSSON (SWE) with a lace and a double-leg for four. She is the favorite to win gold again

10:15: In the first bout at Greco-Roman 60kg, Asian U20 champion and former world U17 champion SURAJ (IND) rallies in the second period to score six turns after a takedown to beat Salamat MURATULY (KAZ)