#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

Stanich proves doubters wrong, wins U20 world title

Wednesday, August 20, 2025 - 13:58 By Vinay Siwach

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SAMOKOV, Bulgaria (August 18) -- Luke STANICH (USA) is aware that many did not back him to make the U.S. team, forget about winning a medal in international tournament.

"I love it," Stanich said. "If you have to prove everyone wrong, I feel great. I've always been doubted at tournaments. Even after I won the tournament, the U.S. Open, people still didn't have me making the team. I've been dealing with this forever, but just motivation, just to prove people wrong."

Stanich proved many doubters wrong by winning the gold medal at 65kg at the U20 World Championships in Samokov, Bulgaria on Tuesday. In the final, Stanich kept an inspired Reiji UCHIDA (JPN) under control and won 4-3 to claim the world title.

Uchida brought the Japanese style of wrestling with constant leg attacks but Stanich had all the answered and scored two takedowns to remain in control of the final

"I knew it was my match to wrestle," he said. "He was strong and quick, but I knew what kind of attacks he was looking for. I had confidence in my offense and my defense."

Perhaps it was his confidence that helped him recover from an 8-0 deficit in his first bout against Abdullah TOPRAK (TUR) and make a run to win the gold medal. Toprak scored a takedown and gut-wrenched Stanich three times to lead 8-0 and put all his effort into a fourth turn. However, Stanich defend that and rallied to beat a tired Toprak 18-8.

In his next match, Stanich managed to hold off 2024 world U17 champion  Omurbek ASAN UULU (KGZ), 9-3, and then had a close 3-3 win over Alessandro NINI (ITA) in the quarterfinals. He had European U20 and U23 champion Amal DZHANDUBAEV (UWW) in the semifinals but a solid defense helped him win 3-1 and enter the final.

"I said that right after the first match ended," he said. "I was like, 'wow! Once I go on this run and win this tournament, it can be pretty crazy story to tell that I was down 8-0 in the very first match, the tournament. I came back to win it.

"Super proud of my effort and able to storm back like that and get on the top podium."

Stanich said that standing on top of the podium was one of the most memorable moments of his career and called his run as 'gritty'.

"Gritty, being tough and breaking people."

Another U.S. wrestler in the final, William HENCKEL (USA), was not able to complete his campaign with a gold medal after dropping the final 8-6 against returning bronze medalist and senior Asian champion Mahdi YOUSEFI (IRI).

Henckel was leading the final bout but Yousefi scored a stepout to make a 4-3 lead. Yousefi scored two stepouts and a takedown while Henckel scored three stepouts and a caution against Yousefi who  defended his lead in the last 30 seconds.

This was the first gold medal for Iran in this World Championships.

At 57kg, Magomed OZDAMIROV (UWW) survived a strong Sumit MALIK (IND) and won the gold medal 8-5. Ozdamirov needed a few medical timeouts to regain his breath against Malik, who could not finish even one of his attempted takedowns.

Uzbekistan won gold medal at the World U20 Championships after three years as Asian U20 champion Sherzod POYONOV (UZB) scored a takedown during his activity time to beat returning bronze medalist Kamil KURUGLIYEV (KAZ), 3-2, in the 92kg final.

Incidentally, the last time an Uzbekistan wrestler won gold at World U20s was also in Bulgaria when Umidon JALOLOV (UZB) won 65kg gold medal in 2022.

RESULTS

57kg
GOLD: Magomed OZDAMIROV (UWW) df. Sumit MALIK (IND), 8-5

BRONZE: Vasif BAGHIROV (AZE) df. Ion BULGARU (MDA), 8-2
BRONZE: Nurdanat AITANOV (KAZ) df. Baiaman KERIMBEKOV (KGZ), 11-0

65kg
GOLD: Luke STANICH (USA) df. Reiji UCHIDA (JPN), 4-3

BRONZE: Arman MUSIKYAN (ARM) df. Viktor BOROHAN (UKR), 4-0
BRONZE: Abdullah TOPRAK (TUR) df. Amal DZHANDUBAEV (UWW), 14-10

79kg
GOLD: Mahdi YOUSEFI (IRI) df. William HENCKEL (USA), 8-6

BRONZE: Said SAIDULOV (UWW) df. Ion MARCU (MDA), 11-0
BRONZE: Davit TCHETCHELASHVILI (GEO) df. AMIT (IND), 9-6

92kg
GOLD: Sherzod POYONOV (UZB) df. Kamil KURUGLIYEV (KAZ), 3-2

BRONZE: Connor MIRASOLA (USA) df. Anar JAFARLI (AZE), 10-0
BRONZE: Gadzhimurad GADZHIBATYROV (UWW) df. Sorato KANAZAWA (JPN), 15-5