#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U20 World Championships 2025 Day 2 Live Blog

By Vinay Siwach

SAMOKOV, Bulgaria (August 18) -- The U20 World Championships enter the second day with four more Freestyle weight classes -- 57kg, 65kg, 79kg and 92kg. The competition began Sunday, read the recap here.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

The semifinals will begin at 17:00 hours

14:18: Anar JAFARLI (AZE) with a huge four-pointer to trip SACHIN (IND) and then uses a high gut to finish the 92kg quarterfinal 10-0.

14:15: Sumit MALIK (IND) denies Vasif BAGHIROV (AZE) a semifinal place at 57kg. Malik with a four-pointer in his 9-2 win as Baghirov could not match the pace. 

14:06: Another Yamanashi Gaikun University wrestler Reiji UCHIDA (JPN) on the rise! Uchida locks Sanjarbek RUSTAMBEKOV (UZB) in a leg lace and finishes the match 11-0 to reach the 65kg semifinals.

14:02: Luke STANICH (USA) is into the semifinals at 65kg! He hangs on for a 3-3 criteria win over Alessandro NINI (ITA) after scoring a takedown which was latest action in the match. Incidentally, both Stanich and Nini were born in New Jersey and train 100 kilometres from each other -- Stanich at Lehigh and Nini at Rutgers

13:55: European U20 champion Davit TCHETCHELASHVILI (GEO) built a 3-0 lead but William HENCKEL (USA) bounces back with two takedowns to lead 4-3 at the break in their 79kg quarterfinal. Henckel gets a stepout in the second period to extend his lead to 5-3 while defending those attempted duckunders. Tchetchelashvili hits a takedown to lead 5-5 on criteria with 1:50 left in the match. Henckel hits a takedown to reclaim the lead 7-5 with a minute left in the match. A double-leg from Henckel as he gets two and a turn for a fall gives two more points to make his lead 11-5. Henchkel downs Tchetchelashvili 11-5.

13:40: Mahdi YOUSEFI (IRI) downs defending 79kg champion Alp Arsalan BEGENJOV (TKM) 6-4, avenging his 10-0 loss to the Turkmenistan wrestler from last year. Begenjov had a 1-1 criteria lead after a stepout but Yousefi scored a stepout and Begenjov called for a medical timeout. With a 2-1 lead for Yousefi, the bout restarted in par terre and the Iranian managed to turn Begenjov for two points to lead 4-1 with 1:53 left in the match. Yousefi then stopped a duckunder and scored a takedown but Begenjov managed a takedown to make it 6-3. Yousefi was fleeing during that attack for which he was cautioned and bout restarted in par terre with 6-4 lead for Yousefi. Begenjov failed to turn Yousefi from par terre, ending his title defense.

13:25: World U17 champion Vasif BAGHIROV (AZE) has reached the quarterfinal at 57kg as he looks to add a U20 world title to his name. He will face Sumit MALIK (IND).

13:15: Kamil KURUGLIYEV (KAZ) launched Connor MIRASOLA (USA) for a counter chest wrap four-pointer and then adds couple of stepouts to lead 6-1. Mirasola comes out on top in one of the scrambles to make it 6-3 with a minute left in the bout. Kurugliyev with a stepout and Mirasola with a takedown but the Kazakh returning bronze medalist wins 7-5 and advances to the 92kg quarterfinals.

13:00: Nurdanat AITANOV (KAZ), Asian U20 silver medalist, runs off to a 14-3 technical superiority win over Anthony KNOX (USA) at 57kg to enter the quarterfinals. 

12:55: Sumit MALIK (IND) pulls off a last-second victory over Rin SAKAMOTO (JPN), who will be at 57kg for the senior World Championships as well for Japan. Malik was down 10-1 but somehow mounted a comeback in the second period with a four-pointer and a takedown to make it 10-7. He scored another takedown to score 10-9 with 7 seconds left. Sakamoto wins but India challenge for a singlet-foul which on review is confirmed and a 10-10 win for Malik.

12:40: Aliasghar TATHASHTIKEH (IRI) managed to come within one point distance of Amal DZHANDUBAEV (UWW) in the 65kg bout but goes down 10-9. Dzhandubaev, the European U20 champion, led comfortably before his conditioning struggles became evident. Three takedowns for Tathashtikeh to make it 10-8 with 20 seconds left on the clock but the Iranian managed only a stepout.

12:20: Mahdi YOUSEFI (IRI) with a fall over Narek NIKOGHOSYAN (ARM) at 79kg after building an 8-0 lead. On Mat C, defending champion at 79kg Alp Arsalan BEGENJOV (TKM) with two big moves to win 11-0 against Gan Erdene BAATARKHUU (MGL)

12:10: Yerkhan ABIL (KAZ) is too much for returning bronze medalist at 79kg Leandro ARAUJO (BRA) as the Kazakh wrestler wins 6-0. Totally shut down Araujo in that bout.

12:05: European U20 champion Davit TCHETCHELASHVILI (GEO) pins Antoni MAJCHRZAK (POL) on the mat after a four-pointer and gets the victory via fall.

12:00: In a thrilling repechage bout, returning silver medalist Ladarion LOCKETT (USA) scores a takedown with 3 seconds left to beat European U20 champion Manuel WAGIN (GER) at 74kg. Wagin hit a front headlock four-point throw to lead 5-4 but Lockett somehow managed to overturn the result of a heated bout.

11:40: Anthony KNOX (USA), wrestling internationally for the first time, doesn't waste much time and beats Mykola BRATOV (UKR) via technical superiority at 57kg.

11:30: Anar JAFARLI (AZE) hangs on for a 3-2 win against Orazmuhammet HOJALYYEV (TKM) at 92kg. Tough match for Jafarli, a returning bronze medalist.

11:25: Magomed OZDAMIROV (UWW) with a beautiful arm-throw against Arshia HADDADI (IRI) for four points. Haddadi could never recover and loses his first bout at 57kg 6-1. 

11:15: Viktor BOROHAN (UKR) with a four-pointer to take the lead 4-4 on criteria against ASHWANI (IND) and win at 65kg. The European U20 silver medalist over Asian U20 silver medalist

11:10: Leg lace is what Amal DZHANDUBAEV (UWW) gets to win his first bout at 65kg against Agha GASIMOV (AZE). Dzhandubaev is the European U20 and U23 champion this year.

11:05: Returning 79kg bronze medalist Mohammad YOUSEFI (IRI) warms up with a 10-0 win over Ion MARCU (MDA). Yousefi is a senior Asian champion this year.

11:00: Abdullah TOPRAK (TUR) comes out blazing with a takedown and then gut-wrenches Luke STANICH (USA) for an 8-0 lead. Toprak has some conditioning trouble and slowly feels the pressure of Stanich, who now has three takedowns to cut the lead to 8-6 with more than 2 minutes left in the bout. Stanich takedonw takedown to make it 8-8 and take the criteria lead. Toprak keeps going for Stanich's legs but the U.S. wrestler is quick to counter and score. He turns using a lace and now leads 16-8. He finishes with another takedown wins 18-8.

10:55: Muradkhan OMAROV (AZE), who won a silver medal at the European U20 Championships, had a slow start against David KODAKOV GIL (ESP) at 79kg but then jumps to a 9-2 lead as Kodakov Gil was seemingly passive. Omarov wins 9-2 and advances at 79kg

10:40: Defending 79kg champion Alp Arsalan BEGENJOV (TKM) starts off with a technical superiority win over Ivan ANDONOV (BUL). Begenjov gets on the scored with an activity point and then scores a takedown and turn to lead 5-0 at the break. He then counters with two chest wrap throws for four points to win 11-0.

10:35: Pan-Am U20 champion William HENCKEL (USA) raced to 5-0 lead against Maksat TABYLDYEV (KGZ) gets a few points back. Henckel, however, manages to hang on for a 8-5 win at 79kg. 

10:30: European U20 champion Davit TCHETCHELASHVILI (GEO) and Keyvan GHAREHDAGHI (JPN) in a back-and-forth bout at 79kg. But Tchetchelashvili manages to score every time Gharehdaghi scores. Eventually, the Georgian manages to win 12-8.

10:00: The day will start with the repechage from Sunday's weight classes and then move to qualifications of today's weights beginning with 79kg.