#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

U17 Worlds: Kostiuk ends Ukraine's wait for gold; Okonogi, Ismayilov upgrade

Saturday, August 2, 2025 - 18:21 By Vinay Siwach

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ATHENS, Greece (August 2) -- Artur KOSTIUK (UKR) ended a nine-year wait for a gold medal at World U17 Championships for Ukraine as he won the 80kg title in Athens, Greece on Saturday.

Ukraine has not had a world U17 champion since 2016 and a world champion in Freestyle since 2021. Kostiuk's gold was a double delight as he had won gold at European U17 Championships in June as well.

In the final facing Mohammadparsa KARAMI (IRI), Kostiuk was called passive and put on activity clock. He did not score in those 30 seconds but managed to get a takedown just before the break and led 2-1.

Karami was put on the activity clock in the second period and as he failed to score, Kostiuk's lead swelled to 3-1. Karami had 25 seconds to score two points but Kpstiuk kept his defense and captured the gold with a 3-1 score.

Ariah MILLS (USA)Ariah MILLS (USA) won the 48kg gold medal for the United States. (Photo: United World Wrestling / Kostadin Andonov)

That was the second loss in the final for Iran as it had suffered a loss at the 48kg weight class. That was the first final of the night on Saturday and Ariah MILLS (USA) gave no chance to Sina BOUSTANI (IRI) in the gold-medal bout.

While he was the one put on activity clock in the first period, Mills wasn't the one to defend. He had some fast re-attacks to stun Boustani. Mills gave up that activity clock point and as Boustani was setting up leg attack, Mills hit a counter and scored the takedown to lead 2-1 at the break.

Boustani had his chance to score reclaim the lead but Mills, who kept his distance, perhaps to have space to counter, got another takedown after a scramble. The U.S. wrestler managed to score a go-behind and two turns to win 12-1 and get the first gold medal in Freestyle for the U.S. 

Jinnosuke OKONOGI (JPN), a returning bronze medalist, upgraded his medal to gold and in style. Down 4-0 against Abdumalik JALOLDINOV (UZB) in the final, he scored one of the perfect five-pointers using the headpinch and over the head throw to lead 5-4 in the final minute.

This was not the only time Okonogi had to make a big comeback in Athens. In his quarterfinals, he defeated Zhakshylyk BOROBAEV (KGZ), 9-8, after scoring a takedown and turn in last 10 seconds.

Okonogi had a 4-1 win over Mohammadreza BARARI (IRI) in his opening match and an 8-2 domination of Greyton BURNETT (USA) in the semifinals.

Huseyn ISMAYILOV (AZE)Huseyn ISMAYILOV (AZE) celebrates after winning the 65kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

Silver medalist from 2024 Huseyn ISMAYILOV (AZE) got a anti-climatic 1-1 victory over Arseni KIKINIOU (USA) in the 65kg final and won his first gold medal after finishing with three silvers in three different championships.

Kikiniou was the first to get a point on board as Ismayilov was called passive. He failed to score in the 30 seconds and the U.S. wrestler got a point.

In the second period, Kikiniou was called passive and Ismayilov got a point and the 1-1 criteria lead. He had a minute left in the bout to defend his lead and Kikiniou threw every thing at him. However, Ismayilov defended with determination and won the gold medal.

Magomedrasul OMAROV (UWW)Magomedrasul OMAROV (UWW) held on to his 6-4 lead to win the 110kg final against LACKY (IND). (Photo: United World Wrestling / Kostadin Andonov)

The 110kg gold medal went to Magomedrasul OMAROV (UWW) who defeated LACKY (IND), 6-4, in the final. Omarov was down 2-2 on criteria at the break but he hit a stepout and Lacky was cautioned for fleeing, giving one more point to Omarov who now led 4-2.

Lacky tried to finish his leg-attacks but Omarov was quick to either defend or escape. During one of those attacks, Omarov managed to score a go-behind and got two points which made his lead 6-2. Lacky, with 17 seconds left in the bout, went for one final attack and scored a takedown. However, he was not able to turn Omarov which could have given him the criteria win.

Omarov defended the gut-wrench attempt and despite being in the air, did not turn more than 90 degrees. The win made Omarov an European and world champion in the same year.

RESULTS

48kg
GOLD: Ariah MILLS (USA) df. Sina BOUSTANI (IRI), 12-1

BRONZE: Islam RABADANOV (UWW) df. Ravan HASANZADE (AZE), 11-9
BRONZE: Dovudbek BAKHADIROV (KGZ) df. Masamune USHIMADO (JPN), 12-0

55kg
GOLD: Jinnosuke OKONOGI (JPN) df. Abdumalik JALOLDINOV (UZB), 5-4

BRONZE: Greyton BURNETT (USA) df. Mohammadreza BARARI (IRI), 4-0
BRONZE: Chingis SARYGLAR (UWW) df. Jovanni TOVAR (COL), 8-2

65kg
GOLD: Huseyn ISMAYILOV (AZE) df. Arseni KIKINIOU (USA), 1-1

BRONZE: Morteza HAJ (IRI) df. Gourav PUNIA (IND), 8-8
BRONZE: Adisbek ALTYNBEKOV (KGZ) df. Yeraly ASKERBEK (KAZ), 7-1

80kg
GOLD: Artur KOSTIUK (UKR) df. Mohammadparsa KARAMI (IRI), 3-1

BRONZE: Dinmukhammed KASSYMBEK (KAZ) df. Ivan PASLARI (MDA), 5-4
BRONZE: Issa ZANGIEV (UWW) df. Berat ERTURK (TUR), 5-2

110kg
GOLD: Magomedrasul OMAROV (UWW) df. LACKY (IND), 6-4

BRONZE: Hakim TAGHIYEV (AZE) df. Stefan STEFANOV (BUL), 1-1
BRONZE: Amirhossein NAGHDALIPOUR (IRI) df. Murtaz BAGDAVADZE (GEO), 11-0