#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

Wrestling U17 World Championships: Day 6 Freestyle Live

Saturday, August 2, 2025 - 07:46 By Vinay Siwach

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ATHENS, Greece (August 2) -- The final full day of the U17 World Championships will see the final five weight classes in Freestyle. Wrestling will continue in 45kg, 51kg, 60kg, 71kg and 92kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

The semifinals of these weight classes will begin at 17:00 hours local time and medal bouts in 48kg, 55kg, 65kg, 80kg and 110kg will begin at 18:00 hours local time.

14:45: Samuel SANCHEZ (USA) is back in the semifinals, at 51kg, after taking out Temuri TUTARASHVILI (GEO) 12-1. Sanchez is chasing his second straight world title.

14:40: Mirjalol MUKAMMILOV (UZB), down 1-1 on criteria, spins behind and gets Riku FURUSAWA (JPN) down for a two-point takedown and a 3-1 win at 45kg. He will wrestle in the semifinals.

14:35: Keegan BASSETT (USA) breaks Bakdaulet AGABEK (KAZ) and gut wrenches Agabek for 15-4. He celebrates like he is breaking a stick with his knee

14:25: Yeghishe MOSESYAN (ARM) hits a front headlock in the final second to beat Omer GUL (TUR) 9-8 and enter the 71kg semifinals. Mosesyan never gave up attacking and got his win.

14:10: SITENDER (IND) with a counter attack for four and sends Arian MEHRALIZADEH (IRI) flying for four points and wins his 60kg bout 5-5. Mehralizadeh is devasted and runs off the mat.

13:30: Ulugbek RASHIDOV (UZB) is into the quarterfinals at 51kg! He blanks Ramal MIRHUSEYNOV (AZE) 11-0 using a lace. Comfortable win for the world champion!

13:20: Samuel SANCHEZ (USA) is looking extremely good at 51kg. The world 45kg champion gets past Bugra KAVAK (TUR) 9-3 and is now into the quarterfinals.

13:00: Yeghishe MOSESYAN (ARM) stuns Zubair BAGILOV (UWW) at 71kg, 8-3! Bagilov could never finish his shots and Mossyan had a huge four-pointer in the second period which changed the momentum of the match. 

12:45: In a battle of European silver medalist and bronze medalist, Omer GUL (TUR) takes out silver medalist Ihor OLIINYK (UKR) at 71kg. Gul was trailing 4-0 but front headlock for four and later another headpinch for four to win 9-4. 

12:40: Not to be for European silver medalist Hasan HASANOV (AZE) at 60kg. Rihito HIURA (JPN) blanks him 7-0 to advance to the quarterfinals. Hiura looks the one to beat at this weight class.

12:25: Nathan NASH (CAN) is absolutely ecstatic after getting a fall over Hamlet ANTONYAN (ARM) at 60kg! Nash is a Pan-Am bronze medalist this year.

11:45: European U17 champion Said PASHAYEV (AZE) must have been struggling off the mat otherwise there is no reason to explain his 5-4 win against Abderrahmane MEZITI (ALG) at 92kg. He was down 4-3 with five seconds remaining but manages to get a takedown on the edge to win 5-4.

11:30: Two world champions and two dominating wins! World 45kg champion Samuel SANCHEZ (USA) smashes Georgi SPASOV (BUL), 10-0 and then Ulugbek RASHIDOV (UZB) gut-wrenches Dhanraj JAMNIK (IND), 10-0, as well. Both Sanchez and Rashidov are at 51kg.

11:15: Hasan HASANOV (AZE), European silver medalist, keeps Fakhriddin NASRIDDINOV (UZB) at bay and wins his 51kg bout 6-2. Nasriddinov made several attempts to score points but Hasanov was solid in defense.

11:00: Arian MEHRALIZADEH (IRI) takes out returning silver medalist Frederick BACHMANN (PUR) at 51kg, 8-4. Bachmann got two takedowns in the match but Mehralizadeh was never looked in trouble.

10:50: Bekassyl ASSAMBEK (KAZ), Asian U17 champion, uses the gut-wrench and wins his 60kg bout Ashton BESMER (USA)

10:30: Welcome to another day of U17 World Championships in Athens, Greece. The five Freestyle weight class in action are 45kg, 51kg, 60kg, 71kg and 92kg.