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Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

UWW's Event Organization Workshop heats up in Athens

Friday, August 1, 2025 - 07:29 By United World Wrestling Press

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ATHENS, Greece (July 30) -- United World Wrestling held a new edition of its Event Organization Workshop in Athens, Greece, from July 24-29.

The activity was conducted by the UWW Sports Department and took place on the sidelines of the U17 World Championships, offering participants an immersive experience to learn directly within the context of a major international event.

A total of 25 participants from 16 countries attended the workshop -- with nearly 50 percent of the attendees being women -- representing national federations and upcoming event organizers.

The attendees took part in theoretical sessions and field-based learning covering critical areas such as accreditation, sport presentation, information technology tools, event operations, and venue logistics. They also had the chance to observe the live execution of the Championships, attend the Technical Conference, and tour key competition areas.

The Local Organizing Committee played an important role in supporting the delivery of the workshop, facilitating access to venues, providing logistical coordination, and sharing their experience in hosting a major international event. Their collaboration was key to ensuring a smooth and enriching experience for all participants.

To complement the technical content, the group also enjoyed a cultural visit to the Acropolis, one of the most iconic landmarks in Athens. This excursion helped foster exchange and camaraderie among participants, while providing a connection to the host city’s rich heritage.

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Attendees walk through accreditation, sport presentation, information technology tools, event operations, and venue logistics at the Event Organization Workshop in Athens. (Photo: United World Wrestling)

The workshop was facilitated by members of the UWW team, who shared their expertise and provided hands-on guidance throughout the sessions. The collaborative format encouraged knowledge exchange and open dialogue, creating a dynamic learning environment.

Participants expressed high satisfaction with the content and format of the workshop, noting its relevance and practicality. The mix of classroom instruction, real-event exposure, and networking opportunities made the experience both educational and inspiring.

This edition of the Event Organization Workshop reinforced UWW’s commitment to building local capacities and delivering high-standard wrestling events across the world. Athens 2025 once again proved the value of this initiative and the importance of continuing to invest in professional training for sport event delivery.

Ramil AHMADOV, UWW Senior Competition Manager, and Yuri MAIER, Sports & Development Officer, conducted the workshop. We were honored to have Theodoros HAMAKOS, Vice-President of UWW, award the certificates.