#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

Iran survives Uzbekistan scare to win Greco title at U17 Worlds

By Vinay Siwach

ATHENS, Greece (July 30) -- Four gold medals were not enough for Uzbekistan as they fell short in what could have been a generational team title in Greco-Roman at the World U17 Championships.

Iran, which won one gold medal out of 10, was crowned team champions as it performed well in placing their wrestlers in the weight classes. It finished with 125 points while Uzbekistan finished seven short at 118 points. Kazakhstan finished third with 113 points.

Kyrgyzstan and Azerbaijan were not far behind and finished fourth and fifth respectively, tied on 100 points. Both countries had one gold medal each but Kyrgyzstan had two silver medals to Azerbaijan's one to finish ahead of them.

Read More: Uzbekistan closer to Women's Wrestling history in Athens

Iran had eight wrestlers in the medal-bouts and six of them returned with one. Iran finished with one gold, one silver and four bronze medals. Uzbekistan, on the other side, had only those four golds to show. Four of its wrestlers did not contribute points to the team race.

In one head-to-head bout on Wednesday, Abolfazl ZARE (IRI) secured a 7-5 win over Humoyun ERKINOV (UZB) in 60kg bronze-medal bout which proved crucial. A win for Erkinov would have seen Uzbekistan win the title.

Then it was the gold medal of Amirsam MOHAMMADI (IRI) at 92kg which helped Iran jump from fourth place to first. He wrestled Kanstantsin KASYAN (UWW) for the gold medal and began with three stepouts. Kasyan was called passive and put in par terre. Mohammadi turned him twice and won the final 8-0 in 1 minute and 12 seconds.

Uzbekistan's two gold medals came at 51kg and 71kg.

Otabek TURSUNOV (UZB)Otabek TURSUNOV (UZB) won the gold medal at 51kg in Athens. (Photo: United World Wrestling / Kostadin Andonov)

Asian U17 bronze medalist Otabek TURSUNOV (UZB) added a third Greco gold of the World U17 Championships for Uzbekistan after he defeated Hikmat HAGVERDIYEV (AZE), 4-1, in the 51kg.

Hagverdiyev was about to be called passive and put in par terre but he scored a stepout to avoid that call and lead 1-0. Tursunov answered with a stepout of his own and made 1-1. However, the criteria remained with Hagverdiyev as United World Wrestling is testing a new rule, where in Greco-Roman, if the score is 1-1, the criteria will be with the wrestler who got the first point.

Tursunov, however, got the par terre position in the second period and a 2-1 lead over Hagverdiyev. He defended his lead for the final minute and as the Azerbaijan wrestler tried a throw, he blocked him and landed on top, earning two more points.

Behruzbek VALIEV (UZB)Behruzbek VALIEV (UZB) upgraded his bronze from 2024 to gold in 2025. (Photo: United World Wrestling / Amirreza Aliasgari)

At 71kg, Asian U17 champion Behruzbek VALIEV (UZB) denied the hosts a gold after he defeated Dimitrios SOULIS (GRE), 3-1, in the final.

Valiev seemed to have taken the burnt from a few tough bouts from Tuesday as he struggled with his attacks against Soulis, who was egged on by vocal home fans.

However, he found enough inside him to turn from par terre and defend from that position in the second period to win the fourth gold medal of the tournament for Uzbekistan.

Ali NAZAROV (AZE)Ali NAZAROV (AZE) scored a 6-1 victory over Amangeldi YSAKBAEV (KGZ) in the 60kg final. (Photo: United World Wrestling / Kostadin Andonov)

Ali NAZAROV (AZE) showed why gut-wrench is still one of the best techniques to score points in wrestling as he rolled Amangeldi YSAKBAEV (KGZ) two times from par terre using gut wrench and win the world title at 60kg.

He later defended his par terre position, winning the final 6-1 and handing Azerbaijan the first gold medal for the World U17 Championships in Athens.

An action-packed match kicked off the medal bouts with Kuanyshbek ZHANGAZHOL (KAZ) and Nurkerim KUMARBEKOV (KGZ) did not hold back their attacks as soon as the final began.

Zhangazhol did not waste much time to get going in the final against Kumarbekov as he used an arm throw to score the first four points but it was removed after he was warned for using his leg.

But he scored a takedown for a 2-0 and then hit a front headlock throw to make it 6-0. Kumarbekov answered with a four-pointer as well and both wrestlers used arm-rolls in the same sequence to score points. When they broke off at the break, Zhangazhol led 8-6.

After the blazing first half, both wrestlers had a subdued second and no more points were scored despite desperate attempts from Kumarbekov. Zhangazhol celebrated his win a split-second early but there was no harm done.

Kyrgyzstan challenged for fleeing in the final five seconds and on review, Zhangazhol was it with a caution for defensive foul, it only got Kumarbekov a point, making Zhangazhol's winning score 8-7.

RESULTS

45kg
GOLD: Kuanyshbek ZHANGAZHOL (KAZ) df. Nurkerim KUMARBEKOV (KGZ), 9-6

BRONZE: Abdurrahman HUSEYNLI (AZE) df. Tymur MAHARRAMOV (UKR), 9-0
BRONZE: Vadim TARELUNGA (MDA) vs. Benyamin KHEZLI (IRI), 8-3

51kg
GOLD: Otabek TURSUNOV (UZB) df. Hikmat HAGVERDIYEV (AZE), 4-1

BRONZE: Marat ATSHEMYAN (ARM) df. Polat KARADENIZ (TUR), 11-0
BRONZE: Abu Bakar SAGA (NOR) df. Islam KURBANOV (KGZ), 5-3

60kg
GOLD: Ali NAZAROV (AZE) df. Amangeldi YSAKBAEV (KGZ), 6-1

BRONZE: Abolfazl ZARE (IRI) df. Humoyun ERKINOV (UZB), 7-5
BRONZE: Zaven MEZHLUMYAN (ARM) df. Denys SEREDIN (UKR), 5-2

71kg
GOLD: Behruzbek VALIEV (UZB) df. Dimitrios SOULIS (GRE), 3-1

BRONZE: Hossein KAZEMI (IRI) df. Yusif AHMADLI (AZE), 4-3
BRONZE: Marlen MEIRBEKULY (KAZ) df. Imre KOLOMPAR (HUN), 7-1

92kg
GOLD: Amirsam MOHAMMADI (IRI) df. Kanstantsin KASYAN (UWW), 8-0

BRONZE: Ahmet UZUN (TUR) df. Said PASHAYEV (AZE), 5-0
BRONZE: David CALKINS (USA) df. Ionut PATRU (ROU), 4-0