#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Orta, Jafarov set showdown at World Championships

Saturday, September 23, 2023 - 17:50 By Vinay Siwach

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BELGRADE, Serbia (September 23) -- Tokyo Olympic champion at 60kg Luis ORTA (CUB) will be back in Paris, although in a new weight class, made it to his first-ever World Championships final on Saturday.

Orta moved up to the 67kg weight class at the start of the year and delivered results instantly, winning the Pan-Am gold and bronze medals at the Ranking Series events.

In Belgrade, Orta was slated to face world champion Mate NEMES (SRB) in the quarterfinals and after securing a hard-fought win over the local wrestler. Amantur ISMAILOV (KGZ) tried stopping him in the semifinals but Orta scored three takedowns in his 9-1 win over the Kyrgyz wrestler.

By reaching the final, Orta confirmed a spot for Cuba at the Paris Olympics next year.

But to be a world champion, Orta will have to beat the returning bronze medalist and a young star of the sport Hasrat JAFAROV (AZE).

The 20-year-old former U20 and U23 world champion reached the final after beating three top wrestlers in three straight bouts. He first took out European silver medalist Krisztian VANCZA (HUN) before beating Olympic champion Mohammadreza GERAEI (IRI), 10-0, in the quarterfinals.

In the semifinals, Jafarov was made to work hard by Slavik GALSTYAN (ARM) for his 5-3 win. Jafarov scored a turn from par terre to lead 3-0. Jafarov was awarded a second passivity in the second period to change the score to 4-0 but he failed to score any points.

Galstyan scored a takedown in the second period and cut Jafarov's lead to 4-2 and got a stepout in the final second to make it 4-3. Armenia's challenge for fleeing could not be confirmed on review, adding a point to Jafarov's score.

At 87kg, David LOSONCIZ (HUN) showed why he is the most dynamic wrestler of the weight class, mauling his opponents in the run to the final. After winning his first two bouts via technical superiority, he defeated Kiryl MASKEVICH (AIN) 6-1 in the final before a brutal rolling of Semen NOVIKOV (BUL) in the semifinals.

He will face European silver medalist and returning bronze Ali CENGIZ (TUR) for the gold who scored a come-from-behind victory over Nursultan TURSYNOV (KAZ) in the other semifinal. 

Cengiz had earlier beaten Olympic champion Zhan BELENIUK (UKR) 3-1 in the 1/8 finals before winning 3-3 against Jalgasbay BERDIMURATOV (UZB) who was a silver medalist at 82kg last year.

In the non-Olympic weight class, two-time world silver medalist Leri ABULADZE (GEO) will try to win a gold medal as he reached the final for the third straight year. Abuladze defeated Stefan CLEMENT (FRA) 3-1 in the semifinals.

For the gold, Abuladze will have a rematch of the 2022 European Championships final as Murad MAMMADOV (AZE) reached the final after beating Georgij TIBILOV (SRB) from the other side of the bracket. Abuladze won the gold at Euros 3-1.