#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

U17 World Wrestling Championships: Day 3 Live Results

Wednesday, July 30, 2025 - 07:10 By Vinay Siwach

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ATHENS, Greece (July 30) --  Women's Wrestling will kick off at the World U17 Championships with 43kg, 49kg, 57kg, 65kg and 73kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

The semifinals will begin at 17:00 hours local time and the medal bouts in Greco-Roman will begin at 18:00 hours local time.

13:30: Fall for Pan-Am champion Ella Jo POALILLO (USA) over Jolina HEALEY (CAN) at 73kg and she also earns a place in the semifinals. She will take on KAJAL (IND) who also pinned Anna GODELASHVILI (GEO). 

13:25: Asia champ vs European champ at 73kg as Wenjin QIU (CHN) takes on Eylem ENGIN (TUR). Qiu gets the first exposure and two points. Engin tries to score a takedown but Qiu keeps the par terre as both go out. Turkiye challenge. Engin gets one point for stepout. Qiu with a slide-by a takedown and 4-1 lead at the break. Head outside for Engin but whizzer from Qiu as she gets two points. Two more points and a palce in the semifinals for Qiu as she wins 8-1

13:18: Morgan TURNER (USA) catches Komal VERMA (IND) in a laces and turns her to complete a 10-0 win and enter the 49kg semifinals.

13:15: Feenja HERMANN (GER), European silver medalist, pins Anastasiya KOMANAVA (UWW) at 65kg. Hermann with different techniques to score her points and ultimately gets the fall.

13:11: MONI (IND), the Asian U17 champion at 57kg, needs just 15 seconds to secure a fall over Oana DUMITRU (ROU) and advance to the semifinals. On Mat B, another Asian U17 champion from India, Ashvini VISHNOI (IND) pins Anujin ERKHEMBAATAR (MGL) after a series of takedown to advance to semifinals at 65kg.

13:05: RACHANA (IND) needed some extra effort to see of Mareim ABDELAAL (EGY) 13-2 in their 43kg bout. Rachana is former world U17 silver medalist.

13:03: Asian U17 silver medalist Madkhiya USMANOVA (KAZ) blocks a bodylock throw from Ivanna LUKIANENKO (UKR) and puts her down on the mat for four points and an 11-3 victory at 57kg.

12:58:Madison HEALEY (USA) broke down Sayuki HIBARINO (JPN) and then used the arm-bar to get the fall over Hibarino at 43kg. That is the first loss for Japan in Women's today.

12:55: Ella Jo POALILLO (USA), Pan-Am champion, gets the fall at 73kg over Uranzaya TSERENNYAM (MGL). Excellent offense from Paolillo to get points before securing the fall.

12:50: KAJAL (IND), a world champion from 69kg last year, now moves into the quarterfinals at 73kg with a fall over Claudia MANTOG (ROU) with a double-leg attack. She had a 12-0 before securing the fall.

12:45: A rematch from European U17 Championships final, Eylem ENGIN (TUR) beats Khrystyna DEMCHUK (UKR) again at 73kg. Engin with top position and doesn't allow Demchuk to get behind.

12:40: Former world U17 champion Morgan TURNER (USA) with a crafty fall over Saniya SOLTANGALI (KAZ). Turner had her literally perpendicular to the mat. She advances at 49kg.

12:22: European U17 silver medalist Feenja HERMANN (GER) lets out a scream as she blanks Sophia ANASTASE (ROU) 7-0 in their 65kg bout. Hermann looking for a medal at Worlds after finishing 7th last year.

12:20: Dimitra SKOUVAKI (GRE) wins a small regional rivalry battle against Melike KOPARAN (TUR) 4-2 and the local crowd is ecstatic after the win over their neighbouring country.

12:10: Alexandra MOISEI (MDA) gets the fall over Pan-Am champ Violette LASURE (USA) at 65kg. Great throw from Moisei and she held Lasure on the mat.

12:05: A takedown from Sayuki TANADA (JPN) with 0.20 left on the clock as she beats Emma BACON (USA) 5-3 in their 57kg bout. Tanada was leading 2-2 on criteria but Bacon scored a stepout with 15 seconds left. Tanada with a leg attack and just randomly threw Bacon to get exposure and the win.

11:50: European champion Raniia RAKHMANOVA (UWW) with a hard-working 12-2 technical superiority win over Nurana ASADLI (UWW) at 43kg.

11:42: In a battle between two wrestlers at 57kg who finished fifth at the European U17 Championships, Nini TSITSVIDZE (GEO) scores six points to beat Oona PEKKARINEN (FIN) 6-4

11:30: At 43kg, China, Japan and India wrestlers on the mat and all of them show their higher skills. Xin HUANG (CHN) beats Natalia TERZI (MDA), 10-0, in a minute and 54 seconds, Sayuki HIBARINO (JPN) wins 10-0 in two minutes and 30 seconds against Aiza TAALAIBEKOVA (KGZ) and RACHANA (IND) pins Mariza NASU (CAN).

11:25: World U17 champion at 69kg KAJAL (IND), who won silver at Asian U17 in Vietnam and added an Asian U20 title in Bishkek recently, pins Bianka BARANY ALMASI (HUN) in 25 seconds at 73kg.

11:20: Sayuki TANADA (JPN) with that lethal Japanese leg lace as she beats Albina SALYMBEKOVA (KGZ) 11-0 at 57kg

11:10: European U17 champion Anastasiya KOMANAVA (UWW) is tested by Sofiia ALFOROVA (UKR) in the 65kg bout but Komanava gets activity points along with her technical ones to win 4-0.

11:05: A mismatch at 65kg as two-time Asian U17 champion Ashvini VISHNOI (IND) laces Selsabil ROUABAH (ALG) to win her 65kg bout in just 46 seconds.

10:55: Marta MANKOWSKA (POL) held her own for a few minutes against Asian U17 champion MONI (IND) who ultimately breaks Mankowska with two takedowns and wins the opening bout at 57kg 5-1.

10:30: Welcome to day three of the World U17 Championships and soon after the repechage in Greco-Roman, the Women's Wrestling bout will begin in five weight classes.