#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

Greece gets Greco finalist at U17 Worlds; Uzbekistan, Kyrgyzstan keep up

Tuesday, July 29, 2025 - 15:26 By Vinay Siwach

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ATHENS, Greece (July 29) -- Uzbekistan and Kyrgyzstan continued their superb show in Greco-Roman at the World U17 Championships in Athens, Greece by earned two more spots in the finals.

On day one, the two countries, along with Georgia, were the only ones to enter multiple wrestlers in the final. On Tuesday, they added more while hosts Greece managed to enter one wrestler in the final, just the third-ever in Greco at World U17 Championships.

Asian U17 champion and returning bronze medalist at 71kg Behruzbek VALIEV (UZB) led the way for his country, reaching the final after beating returning silver medalist from 65kg Yusif AHMADLI (AZE), 9-5, in the semifinal.

Ahmadli raced to a 5-0 lead from par terre but Valiev scored two stepouts before the break to cut the lead to 5-2. He got par terre in the second but failed to score any points. However, another stepout made it 5-4. Valiev kept pushing the pace of the bout and managed an awkward throw for four points. Azerbaijan challenged in vain as Valiev got the win.

It is at this weight class that Greece will look to bag a gold medal as Dimitrios SOULIS (GRE) became just the third finalist for Greece at a World U17 Championships after he defeated Marlen MEIRBEKULY (KAZ), 9-8, in a thrilling semifinal. 

Soulis led 8-4 with 10 seconds remaining in the bout when Meirbekuly hit a four-pointer to make it 8-8. However, Soulis had the criteria with a scoring action of four points, two points and two points while Meirbekuly had actions of one point, one point, two points and four points.

The second finalist for Uzbekistan came at 51kg after Otabek TURSUNOV (UZB) reversed the par terre and then scored four gut-wrenches to beat Polat KARADENIZ (TUR), 9-1, in the semifinals. He will face Hikmat HAGVERDIYEV (AZE) in the final who got a stepout with 18 seconds left against Asian U17 champion Islam KURBANOV (KGZ) to beat him 4-3 in the other semifinal.

Nurkerim KUMARBEKOV (KGZ) became the star for Kyrgyzstan as he surprised European champion Abdurrahman HUSEYNLI (AZE) with a big headlock throw for four points to start the semifinal. A lost challenge from Azerbaijan made it 5-0 for Kumarbekov.

With no passivity call in the second period, Kumarbekov kept his pace and Huseynli tried some desperate moves, getting for a takedown which gave Kumarbekov a 7-0 win.

It would have been an Kyrgyzstan-Iran final but Kuanyshbek ZHANGAZHOL (KAZ) had other ideas. He rallied from behind to beat Benyamin KHEZLI (IRI).

The Iranian took just 20 seconds to get on board with a takedown and turn that was only awarded after a challenge from Iran. He took a 4-0 lead against Kuanyshbek ZHANGAZHOL (KAZ) who used some solid arm-drags to score a stepout and then a takedown to cut it to 4-3.

As the time ran out, Zhangazhol dished out one more attack and got the headlock for four points. While Khezli got a counter turn, that was not enough for a win as Zhangazhol kept his 7-6 lead. Iran challenged the final move but it was a clear throw from Zhangazhol. The loss left Khezli in tears.

At 60kg, European bronze medalist Denys SEREDIN (UKR) suffered a heartbreaking loss in the semifinals as Amangeldi YSAKBAEV (KGZ) used a front headlock throw for four points with just 00:03 left on the clock to win 5-1 and earn a place in the final.

Seredin had defended well for the full match and was leading 1-1 on criteria but he let his guard down for the final five seconds of the bout.

Ysakbaev will take European silver medalist Ali NAZAROV (AZE) in the final after the Azerbaijani defeated Abolfazl ZARE (IRI) 1-1 in the other semifinal. Nazarov was winner based on the criteria that he scored the first point in an 1-1 scoreline match.

At 92kg, Kanstantsin KASYAN (UWW), who was seventh last year, booked a spot in the final this year after a 3-1 win over Ionut PATRU (ROU). Both wrestler got par terre positions but Patru was docked two points for headbutting in the second period which proved to be the difference between the two.

Winning the gold, however, will be a big ask for Kasyan as he faces Amirsam MOHAMMADI (IRI) in the final after he cleaned up Ahmet UZUN (TUR) 7-0 in the other semifinal.

RESULTS

45kg
GOLD: Nurkerim KUMARBEKOV (KGZ) vs. Kuanyshbek ZHANGAZHOL (KAZ)

SF 1: Nurkerim KUMARBEKOV (KGZ) df. Abdurrahman HUSEYNLI (AZE), 7-0
SF 2: Kuanyshbek ZHANGAZHOL (KAZ) df. Benyamin KHEZLI (IRI), 8-6

51kg
GOLD: Otabek TURSUNOV (UZB) vs. Hikmat HAGVERDIYEV (AZE)

SF 1: Hikmat HAGVERDIYEV (AZE) df. Islam KURBANOV (KGZ), 4-3
SF 2: Otabek TURSUNOV (UZB) df. Polat KARADENIZ (TUR), 10-1

60kg
GOLD: Ali NAZAROV (AZE) vs. Amangeldi YSAKBAEV (KGZ)

SF 1: Amangeldi YSAKBAEV (KGZ) df. Denys SEREDIN (UKR), 6-1
SF 2: Ali NAZAROV (AZE) df. Abolfazl ZARE (IRI), 1-1

71kg
GOLD: Behruzbek VALIEV (UZB) vs. Dimitrios SOULIS (GRE)

SF 1: Behruzbek VALIEV (UZB) df. Yusif AHMADLI (AZE), 9-5
SF 2: Dimitrios SOULIS (GRE) df. Marlen MEIRBEKULY (KAZ), 9-8

92kg
GOLD: Amirsam MOHAMMADI (IRI) vs. Kanstantsin KASYAN (UWW)

SF 1: Amirsam MOHAMMADI (IRI) df. Ahmet UZUN (TUR), 7-0
SF 2: Kanstantsin KASYAN (UWW) df. Ionut PATRU (ROU), 3-1