#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

U17 World Wrestling Championships 2025: Day 1 Highlights

Monday, July 28, 2025 - 07:38 By Vinay Siwach

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ATHENS, Greece (July 28) -- The World U17 Championships kicks off in Athens, Greece with five Greco-Roman weight classes. Iran, Azerbaijan, Georgia will be in contention to win the team title.

WATCH LIVE | LIVE MATCH ORDER | FULL PREVIEW

READ THE REPORT OF ALL SEMIFINALS HERE

18:00: Welcome back to the World U17 Championships coverage! The semifinals in 48kg, 55kg, 65kg, 80kg and 110kg will begin now!

15:00: The semifinals will begin at 18:00 hours local time! The opening ceremony will be at 17:00 hours. Stay tuned!

14:45: Asian domination at 55kg! Alkham ABDIRASULOV (KGZ) will face Aditya GUPTA (IND) and Makhdi BAROTOV (TJK) will take on Nurali ASKAR (KAZ) in the semifinals.

14:35: Asian champion HARDEEP (IND) beats European bronze medalist Anatolii NOVACHENKO (UKR), 9-0, with turns from par terre and enters the semifinals at 110kg.

14:30: Yazdan DELROUZ (IRI) holds his positions good and gets both par terre points in the match against Hu Anshi NUERLEBIEKE (CHN) and makes it to the 110kg semifinal.

14:20: Aditya GUPTA (IND) with a takedown in the final second of the bout to beat Rakhman GAMIDOV (UKR) 4-2. He was down 2-2 on criteria but manages to wrap his arm around Gamidov to score a takedown. Ukraine challenges for time but it was inside the last second.

14:02: Madness on Mat A! Luka MARTIASHVILI (GEO) was trying to stop a pin from Nijat YEYLAGALIYEV (AZE) and turns it around and manages to pin the Azerbaijan wrestlers for the win at 80kg!

13:50: Makhdi BAROTOV (TJK) continues his good show at 55kg as he pins Osman OZDEMIR (TUR) and advances to the quarterfinals.

13:45: Asian silver medalist Sadriddin TULKINBOEV (UZB) drops his 55kg 1/8 final to Aditya GUPTA (IND), 4-1. Gupta did not get any turn from par terre but Tulkinvoev scored a stepuot in the second period and made it 1-1. But due to a new rule currently being tested by UWW, a 1-1 scoring in Greco-Roman will see the wrestler who scored the first point, win on criteria. Gupta keeps his attacks and there is no par terre for Tulkinboev. Uzbekistan throw a challenge for "nothing", as the review team said. Gupta wins 4-1

13:25: Rakhman GAMIDOV (UKR) digs deep and pulls off a four-pointer later in the match to win 5-2 against Naru SEMBA (JPN) at 55kg. He was down 2-1 with just 30 seconds left.

13:15: Big win for ANUJ (IND) at 65kg as he beats Asian bronze medalist Xusan GIEZIDINOV (UZB) 8-0. High pace match from Anuj to block Geizidinov.

13:05: Janes NAZARYAN (ARM), European silver medalists, reaches the quarterfinal at 65kg, after a technical superiority 9-1 win over Huseyn ISGANDAROV (AZE).

12:50: Nijat YEYLAGALIYEV (AZE) bounces back from 5-0 down by blocking a throw from Mardanbek MAKHKAMBAYEV (KAZ) and gut wrenches his way to a 13-5 win at 80kg.

12:46: Ismail BEREKET (TUR) continues his big-throwing streak as he beats Stepan DANHEL (CZE) 9-0 in a minute 50 seconds at 80kg. The European bronze medalist is looking better with every win.

12:45: How do you win with one second remaining?! Kaisei YAMAMOTO (JPN) hits a four-pointer in the final second after getting thrown by Martin MANJIKYAN (ARM) and wins 6-6. He can't believe it as well

12:40: Zhanarbek SEIITOV (KGZ) uses the gut-wrench to great effect and wins his 48kg bout against Fuhua KANG (CHN) 10-2. He gets Asian bronze medalist Bunyod HASANOV (UZB) in the next round after Hsanov pulled off a late throw against Amirmohammad HAJIVAND (IRI) and win 4-3.

12:35: HARDEEP (IND), Asian champ at 110kg, gets both the par terre points and beats Baktur SOVETKHAN (KAZ), 2-0, in the opening round.

12:30: Quick work from Sayidamir NEMATOV (UZB) at 110kg as he beats European champ Rihad IBRAHIMLI (AZE) 10-0 in the first period.

12:20: Hu Anshi NUERLEBIEKE (CHN) was so calm despite being down 8-1 against Vasileios BOUNTOULIS (GRE) at 110kg. Nuerlebieke locked Bountoulis in bodylocks twice in last 15 seconds and threw him for two four-pointers to win 9-8. He was thrown for two four-pointers in the first period by Bountoulis.

12:15: A 2024 Asian U15 champ Makhdi BAROTOV (TJK) stops European silver medalist Giorgi CHACHUA (GEO) 4-2 in their 55kg bout.

11:50: Alkham ABDIRASULOV (KGZ) pulls off a stunning win over Amirreza  TAHMASBPOUR (IRI) 5-3 at 55kg. Abdirasulov scores a correct throw to lead 3-3 on criteria but Iran challenges for no points. The challenge is won but on review, it's four points for Abdirasulov wins the bout

11:20: Pan-Am champion Arseni KIKINIOU (USA) has a hard time against Janes NAZARYAN (ARM), who is an European silver medalist, as he cannot get a turn but Nazaryan manages to score. Nazaryan wins 4-1

11:05: Big match between Asian champion Abdulaziz KHOLMIRZAEV (UZB) and European silver medalist Benediktas BUBELEVICIUS (LTU). Kholmirzaev and Bubelevicius go back-and-forth but Kholmirzaev manages to hang on for an 11-6 win.

10:45: Luka MARTIASHVILI (GEO), who finished 5th at 92kg at the European Championships, is back at 80kg and finishes with two front headlocks to win 9-0 in just 21 seconds against David VILK (CRO).

10:40: Big throws right from the start in Athens! European bronze medalist Ismail BEREKER (TUR) launches Samarth GOVEKAR (IND) for big throws and wins the opening bout at 80kg 11-0 in just a minute and 28 seconds.

10:30: Welcome to the World U17 Championships in Athens. It is being held at the iconic Ano Liosia Olympic Hall, the venue where wrestling competition during the 2004 Olympics was held.