#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Big-throwing Machado claims debut Ranking Series gold

Monday, July 21, 2025 - 11:08 By Vinay Siwach

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BUDAPEST, Hungary (July 20) -- Thamires MACHADO (BRA) made brief headlines at the Pan-American Olympic Games Qualifiers in Mexico. She threw Amit ELOR (USA) for a lateral drop for four points. Machado had Elor in trouble which could have seen Elor, the champion in Paris Games, lose early. However, Machado fizzled out and lost her bout 6-4.

A year later on Saturday, the Brazilian won her first major gold medal at the Budapest Ranking Series after a stunning show of strength and big throws at the Ranking Series over the weekend.

"In every practice back home, I try to do the four-point moves. I want to throw," Machado said after receiving the gold medal.

In other weight classes, Grace BULLEN (NOR) had another epic match with Irina RINGACI (MDA) and won gold at 65kg and Kennedy BLADES (USA) won another Ranking Series gold to remain undefeated at 68kg going into the World Championships.

European champion Ekaterina VERBINA (UWW) and Amina TANDELOVA (UWW) won at 55kg and 62kg respectively.

Machado, competing in her first-ever Ranking Series event, won the 76kg gold medal with wins over Asian champion Aiperi MEDET KYZY (KGZ) and world U20 champion PRIYA (IND) in semifinal and final, respectively.

In the gold-medal bout, Machadofaced former world U17 and U20 champion Priya and used a similar lateral drop like she did against Elor to score a four-pointer over Priya in the first minute.

Priya was pushing for a stepout and Machado used that momentum to drop her for four-points. It was catch-up from there on for Priya who failed to score any points in the first period. She got a stepout in the second get on board. Struggling to get to Machado's legs, Priya forced another stepout to make it 4-2.

Machado was put on the activity clock in the last minute but she was happy to conceded that point than to go for all-out attack during those 30 seconds. Priya also waited for the activity clock to expire before pushing for a point, perhaps a mistake to take her foot of the pedal in the final minute.

During that time, Machado managed to catch her breath and defended all attacks, including one in the last five seconds to win 4-3 and the gold medal.

"I am happy to win this gold medal in Ranking Series," she said. "This is so special for me"

In the semifinals, Machado got the better of Medet Kyzy, who opened the scoring with a double-leg takedown for two points. She led 3-0 at the break as Machado failed to score after being put on the 30-second activity clock.

Machado got her first points when she defended a leg attack from Medet Kyzy and scored a go-behind takedown. She then launched a powerful gut-wrench and turned her three times to lead 8-3. Two stepouts in quick succession for Medet Kyzy cut Machado's lead to 8-5 but the Kyrgyzstan wrestler had only a minute left to score more points and secure the win.

As they scrambled for the final minute, Machado and Medet Kyzy locked each other at the edge but it was the latter who fell outside of the zone first which gave another point to Machado with 33 seconds left. Machado held her positions better than Medet Kyzy and managed to score another stepout to lead 10-5 and win the bout.

Born in one of the favellas in Rio de Janeiro, Brazil, Machado was part of one of the social project by the local council which taught wrestling to young kids. She joined the program and managed to learn wrestling.

In 2019, she won gold medal at the Pan-Am U20 Championships, her second ever competition. For five years, she was away from wrestling, but in 2024, she returned and won the Henri Deglane Grand Prix and was second at the 2025 Pan-Am Championships.

Bullen survives Ringaci

If both remain at the same weight class in the future, the Bullen-Ringaci rivalry can be the most fearsome in Women's Wrestling. The latest example was their 65kg final in Budapest where Bullen, down 16-8, pinned Ringaci was claim her second win over the former world champion in four months.

Ringaci, who needed one more turn from par terre or just survive the pin from Bullen, was frustrated with yet another loss and pushed aside Bullen after the bout.

The match began with a wonderful counter from Ringaci, who hit a cut-back after a Bullen snap to pass-by and got four points. Watch above. While Bullen survived the fall attempt, she fell behind 6-0.

A little later, it was Ringaci's chance survive a pin attempt from Bullen who lifted Ringaci well over her waist-level and slammed her for four. The first period ended with Bullen leading 6-6 on criteria.

Bullen tried the exact move of snap to pass-by in the second period and this time she succeeded, scoring two points and taking a clear 8-6 lead. Ringaci scored a takedown 30 seconds into the second period and scored six more points using three gut-wrenches. As she was going for the final turn to win the bout, Bullen blocked and got the headlock to pin Ringaci.

An aghast Ringaci was left in tears as Bullen herself was shocked to have won the bout, having snatched victory from the jaws of defeat.

At 68kg, Kennedy BLADES (USA) had a fine tournament, winning her second Ranking Series event and third tournament of 2025. In the final, she defeated Noemi SZABADOS (HUN), 13-2, a wrestler she had defeated 10-0 at the Zagreb Open in February.

The only bout she was not able to win via technical superiority was her semifinal against Yuliana YANEVA (BUL) as the Bulgarian was able to stop Blades to a 6-2 win. Blades had little injury scare in the final few seconds of the match but managed to continue.

Verbina captured the 55kg gold medal after a controlled 6-1 win over Karla GODINEZ (CAN) in the final while Tandelova blanked Alina KASABIEVA (UWW) 3-0 in the 62kg final.

RESULTS

55kg
GOLD: Ekaterina VERBINA (UWW) df. Karla GODINEZ (CAN), 6-1

BRONZE: Cristelle RODRIGUEZ (USA) df. Amory ANDRICH (GER), 10-0

62kg
GOLD: Amina TANDELOVA (UWW) df. Alina KASABIEVA (UWW), 3-0

BRONZE: Ana GODINEZ (CAN) df. Nikolett SZABO (HUN), 10-0
BRONZE: MANISHA (IND) df. Krystsina SAZYKINA (UWW), via fall (9-0)

65kg
GOLD: Grace BULLEN (NOR) df. Irina RINGACI (MDA), via fall (10-16)

BRONZE: Eniko ELEKES (HUN) df. Ekaterina KOSHKINA (UWW), via inj. def.
BRONZE: Macey KILTY (USA) df. Kadriye KOCAK AKSOY (TUR), 10-4

68kg
GOLD: Kennedy BLADES (USA) df. Noemi SZABADOS (HUN), 13-2

BRONZE: Brooklyn HAYS (USA) df. Hyeonyeong PARK (KOR), 5-4
BRONZE: Yuliana YANEVA (BUL) df. Alina SHEVCHENKO (UWW), 11-1

76kg
GOLD: Thamires MACHADO (BRA) df. PRIYA (IND), 4-3

BRONZE: Elmira SYZDYKOVA (KAZ) df. Valeriia TRIFONOVA (UWW), 11-0
BRONZE: Aiperi MEDET KYZY (KGZ) df. Seoyeon JEONG (KOR), 12-1