#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Budapest Ranking Series: Day 3, GR and WW Live Blog

Saturday, July 19, 2025 - 08:43 By Vinay Siwach

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BUDAPEST, Hungary (July 19) -- The Budapest Ranking Series enters day three with five Women's Wrestling weight classes and three Greco-Roman weight classes.

Till the World Championships, every competition will follow this rule for Greco-Roman

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

15:00: Another Hungarian Greco wrestler in the final as Darius Attila VITEK (HUN) pins Sarkhan MAMMADOV (AZE) in the semifinal. Marat KAMPAROV (UWW) beats Elias KUOSMANEN (FIN), 3-1 to book a place in the final against Vitek

14:45: It's Turpal BISULTANOV (DEN) vs David LOSONCZI (HUN) final at 87kg. Bisultanov beats Tamas LEVAI (HUN), 7-2, in the semifinal while Losonczi blanks Islam ABBASOV (AZE), 4-0.

14:35: Hasrat JAFAROV (AZE) drops his 72kg semifinal to Abdullo ALIEV (UZB), 5-3, and the Uzbekistan wrestler makes his way to the final. He will face Iuri LOMADZE (GEO) who beats Giorgi CHKHIKVADZE (GEO).

14:25: Aiperi MEDET KYZY (KGZ) suffers a upset loss to Thamires MARTINS (BRA) who beat the Kyrgyz 10-5 and enter the final. Martins will have PRIYA (IND) for the gold-medal bout.

14:15: Noemi SZABADOS (HUN) gives the local fans a huge moment to cheer by beating Brooklyn HAYS (USA) 10-0 in the 68kg semifinal. She will face Kennedy BLADES (USA) in the final after Blades beat Yuliana YANEVA (BUL) 6-2.

14:00: Irina RINGACI (MDA) takes less than a minute to gut-wrench Eniko ELEKES (HUN) and storm into the 65kg final. She will face Grace BULLEN (NOR) in the final after the Norwegian secured a come-from-behind fall over Macey KILTY (USA). Bullen was leading 6-5 before she tried a throw from bad position and conceded four points. Kilty had her in fall position but did not finish. Both tried a headlock in the second period and while Kilty scored four, Bullen scored reversal and kept the headlock to pin Kilty just in time.

Last time Ringaci and Bullen met, Bullen defeated the Moldovan.

13:50: Amina TANDELOVA (UWW) rolls to an 11-0 win over Krystsina SAZYKINA (UWW) in the first semifinal at 62kg. She will face Alina KASABIEVA (UWW) in the final after she defeated Ana GODINEZ (CAN) 12-9 in the other semifinal.

Semifinals will begin shortly

13:25: David LOSONCZI (HUN) uses all his strength to get past world U20 champion Islam YEVLOYEV (KAZ) and reach the 87kg semifinals. Yevloyev scored a suplex from par terre to lead 5-0 before Losonczi rallied back.

He scored a stepout and then from par terre, he scored a correct throw for two points. Yevloyev committed a foul and was docked two points. Losonczi ultimately won 9-5.

13:10: Hasrat JAFAROV (AZE) gets a correct challenge with 3 seconds left in the bout to win his 72kg quarterfinal against Merey MAULITKANOV (KAZ). Jafarov was down 3-3 on criteria but scored exposure points with 3 second left which were not awarded and Azerbaijan challenged.

12:55: Turpal BISULTANOV (DEN) with a first-period victory over Alan OSTAEV (UWW) to make it to the 87kg semifinal. A big four-pointer at the start and then scoring from par terre for the win for Bisultanov.

12:50: Ana GODINEZ (CAN) with a reversal takedown on Bilyana DUDOVA (BUL) after a scramble and Godinez scores a fall! What an incredible victory for Godinez after Dudova had taken a 4-4 criteria lead.

12:45: A fall for Aiperi MEDET KYZY (KGZ) over Dymond GUILFORD (USA) at 76kg with six seconds left. Guilford was leading 4-0 and but Medet Kyzy scores a takedown to cut it to 4-2 before getting Guilford on the mat and securing the fall

12:35: Grace BULLEN (NOR) survives a pin against Kadriy AKSOY (TUR) to recover and win 12-2 in her 65kg bout. That was really close for Bullen there.

12:20: Macey KILTY (USA) takes up all six minutes of her bout but manages to beat Aleah NICKEL (CAN) 10-0 at 65kg.

11:45: Marcel STERKENBURG (NED) got the first point against Islam ABBASOV (AZE) but then told the referee that he is unable to continue. He had suffered a rib injury at the Thor Masters.

11:40: Kennedy BLADES (USA) can't stop doing the suplex! She opens her Budapest campaign with a suplex, this time over Alina SHEVCHENKO (UWW) and then laces her for a 10-0 win in just over a minute at 68kg.

11:30: Turpal BISULTANOV (USA) with a correct throw from par terre and he easily manages to beat Bachir SID AZARA (ALG), 4-1, at 87kg.

11:20: Brooklyn HAYS (USA) with a takedown in the final 10 seconds to beat world champion Buse TOSUN (TUR) at 68kg, 6-5. Tosun really disappointed with that and takes her time to return to center

11:10: Ana GODINEZ (CAN), who will be in Zagreb for the World Championships, pulls off a 6-5 win over Adaugo NWACHUKWU (USA) at 62kg. Big win for Godinez over U.S. representative for the World Championships.

10:55: Aleksandr KOMAROV (SRB) and David LOSONCZI (HUN) are paired in the opening round at Greco-Roman 87kg. Losonczi gets the first par terre advantage but fails to turn. However, he had criteria having the first point. Losonczi scored a stepout to take a clear 2-1 lead and won.

10:40: Former world U23 champion Exauce MUKUBU (NOR) gets a turn from par terre and beats Payton JACOBSON (USA) 4-1 at 87kg to get things going.

10:30: Women's Wrestling in 55kg, 62kg, 65kg, 68kg, and 76kg and Greco-Roman 72kg, 87kg and 130kg in action in Budapest on Saturday.