#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Takahashi marks return from injury with Ranking Series gold

Friday, July 18, 2025 - 20:08 By Vinay Siwach

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BUDAPEST, Hungary (July 18) -- The last memories of Kota TAKHASHI (JPN) on the mat were painful. He had a heavily strapped right knee and was wrestling at the Non-Olympic World Championships in Tirana last year. He was torn.

A surgery and nine months later, Takahashi returned to international wrestling at the Budapest Ranking Series on Friday and captured the 74kg gold medal.

The world U23 champion was the third gold medalist from Japan in Budapest after Takara SUDA (JPN) and Yoshinosuke AOYAGI (JPN) won at 61kg and 70kg, respectively.

In the other two weight classes that were in action on Friday, Arsenii DZHIOEV (AZE) and Trent HIDLAY (USA) captured the gold medal at 86kg and 92kg as Freestyle came to a close at the Ranking Series.

Takahashi, who won the Asian Championships gold in 2024, made himself a gold-medal threat for the World Championships in Zagreb with an impressive performance that saw him score wins over Tajmuraz SALKAZANOV (SVK) and David CARR (USA).

"This was my first international competition since my right knee surgery, and I wanted to show my true abilities," Takahashi said. "I'm very happy that I was able to win by thoroughly executing my tackles and aggressive wrestling style."

Takahashi was up against Salkazanov in his first match and began by blasting two double-leg attacks to race to a 4-0 lead. But the second period was not the same as he was put on the activity clock and Salkazanov cut the lead with a takedown during that.

Just when it seemed that Salkazanov can take the lead, Takahashi hit a low leg-attack and converted it into takedown to make the gap 6-3. Salkazanov did not let it go and scored a stepout with nine seconds left.

Takahashi was happy to not engage in those nine seconds, and happily gave a stepout and a caution. He won 6-6 and set up a quarterfinal against Murad KURAMAGOMEDOV (HUN). He did not need any of those attacks as he managed a 3-0 win.

The semifinal against Carr was a challenging one as Takahashi struggled to keep his conditioning for six minutes. He opened with a stepout and Carr was called for fleeing. As Carr used a chest wrap to stop Takahashi's double-leg attack, he fell on his back with hand opens. Only Takahashi was awarded two points which made his lead 4-0. Two stepouts later, it was 6-0.

Carr got going in the final two minutes as he scored two takedowns inside 20 seconds to make it 6-4. So far, Takahashi had remained low in his stance and cancelled Carr's long reach. However, his defense began to break up.

As Carr tried to turn Takahashi after the second takedown, Takahashi blocked the turn and got two points. Carr scored a reversal to make it 8-5. He then made it 8-7 with 10 seconds remaining but that was the final scoring action of the bout.

"Car is very aggressive, and I am also good at aggressive wrestling, but in the second half, my opponent's attacks were superior to mine. I ended up conceding points," he said. "I think that was my mistake. In the second period, I tried to attack, but the opponent kept attacking repeatedly. I ended up just defending, and that was the reason I lost points. I need to be more aggressive and attack more."

Takahashi's aggressive wrestling was once again on show in the final against another former world U23 champion Magomed KHANIEV (AZE). He scored two takedowns and defending so well that Khaniev was not able to score a point and Takahashi won gold medal, 4-0.

But the Japanese accepted the chinks in his armor and has decided to work on them before the World Championships where he knows that the competition will be even tougher.

"Similar story against Salkazanov. I want to review my stamina to maintain an aggressive attack throughout the six minutes without breaking my stance, and keep solid stance," he said. "In the second half, my desire to attack weakened, and I ended up being attacked by the opponent, leading to them scoring points. I need to improve on that."

Carr returned for the bronze medal bout and defeated Salkazanov 4-4, avenging his previous to the Slovak from Zagreb.

Trent HIDLAY (USA)Trent HIDLAY (USA) defeated Miriani MAISURADZE (GEO) 7-2 in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

Trent HIDLAY (USA), a 86kg silver medalist last year in Budapest, upgraded to gold medal after beating world silver medalist Miriani MAISURADZE (GEO), 7-4, in the 92kg final.

Hidlay was in red-hot form the whole day as he began with a win over Abubakr ABAKAROV (AZE)  and then posted a 10-0 win over Krizstian ANGYAL (HUN) in the quarterfinal. He began the semifinal against Dauren KURUGLIEV (GRE) with a powerful double-leg takedown.

As Kurugliev fell, he landed on his knee and suffered an injury so bad that he was unable to walk off the mat. Hidlay reached the final after the injury forced Kurugliev to stop.

It was Maisuradze who opened the scoring in the final with a snapdown to takedown for two points but Hidlay answered with two stepouts and the Georgian led 2-2 on criteria at the break.

Hidlay opened the second period with a takedown to take a 4-2 lead and then continued to put pressure on Maisuradze. It paid off as he scored another takedown on the edge to lead 6-2. Georgia challenged that both wrestlers were already out of the zone and it should be one point. But the challenge was lost, making it 7-2 for Hidlay with 1:47 left on the clock.

That was all in the bout as Hidlay captured the gold and put his name in contention for the gold medal at the upcoming World Championships.

At 86kg, Arsenii DZHIOEV (AZE) was the gold medalist after European silver medalist Mahamedkhabib KADZIMAHAMEDAU (UWW) pulled out of the final injured.

Kadzimahamedau suffered a knee injury in the semifinal against Ali SAVADKOUHI (IRI) as the Iranian did not let go off his knee despite it turning more than 90 degrees.

RESULTS

74kg
GOLD: Kota TAKAHASHI (JPN) df. Magomed KHANIEV (AZE), 4-0

BRONZE: David CARR (USA) df. Taimuraz SALKAZANOV (SVK), 4-4
BRONZE: Magomedrasul ASLUEV (BRN) df. Yeldos KUANYSHBAY (KAZ), 8-2

86kg
GOLD:  Arsenii DZHIOEV (AZE) df. Mahamedkhabib KADZIMAHAMEDAU (UWW), via inj. def.

BRONZE: Osman GOCEN (TUR) df. Boris MAKOEV (SVK), 3-2
BRONZE: Ali SAVADKOUHI (IRI) df. Nurzhan ISSAGALIYEV (KAZ), 3-0 

92kg
GOLD: Trent HIDLAY (USA) df. Miriani MAISURADZE (GEO), 7-4

BRONZE: Benjamin HONIS (ITA) df. Musza ARSUNKAEV (HUN), via fall (5-5)
BRONZE: Abubakr ABAKAROV (AZE) df. Dauren KURUGLIEV (GRE), via inj. def.