#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Ranking Series: Maroulis, Blades lead strong U.S. team to Budapest

Saturday, July 12, 2025 - 09:46 By Vinay Siwach

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BUDAPEST, Hungary (July 11) -- Although it will a Ranking Series by name, Polyák Imre & Varga János Memorial tournament starting on Thursday in Budapest will serve more than just that for many wrestlers.

For some it will be about the ranking points, for other it is a preparatory tour for the World Championships. The United States is bringing its world team, almost while some others will test this event to select their representatives for the World Championships, to be held in September in Zagreb.

Helen MAROULIS (USA), who has not wrestled since winning the bronze medal at the Paris Olympics in August 2024, will be leading the team which also has Paris Olympics silver medalist Kennedy BLADES (USA), who continues to shine at 68kg, a weight class she moved from 76kg at the start of the season.

Turkiye, Canada, India, Kazakhstan and a few United World Wrestling wrestlers will light up Budapest from July 17 to 20. Women's Wrestling will be held on 18 and 19. 

A few other individual stars will be making an appearance, namely, Irina RINGACI (MDA), Grace BULLEN (NOR), Bilyana DUDOVA (BUL) and Aiperi MEDET KYZY (KGZ).

Here's a breakdown of all 10 weight classes for Women' Wrestling in Budapest:

For Maroulis, who booked her World Championships spot on the U.S. team in June, the Budapest Ranking Series will pose a challenge as she returns to the mat. Having dominated the 'Final X' competition in the U.S., Maroulis will now look to show her dominance at the international stage. The U.S. has also entered Amanda MARTINEZ (USA) to the competition at 57kg.

Tokyo silver medalist and former European champion Iryna KURACHKINA (UWW) and 2025 European champion Olga KHOROSHAVTSEVA (UWW) look to be the toughest challenge for Maroulis in the bracket. 

India's world U17 champion and world U20 medalist NEHA (IND) has made a few headlines by winning the Mongolian Open Ranking Series and followed that up with a gold medal at Yasar Dogu. Budapest will be a stern test for the youngster.

European silver medalist Elvira KAMALOGLU (TUR) is also in the mix to get Ranking points and get a seed for the World Championships.

Blades should run through the 68kg bracket in Budapest. She has the likes of world champion Buse TOSUN (TUR) and European champion Alina SHEVCHENKO (UWW) in the draw but Blades is a level above the field entered for the competition.

Blades won the Zagreb Open Ranking Series in February and also her first Pan-Am title in May. She is currently 12th in the rankings but has a chance to jump as high as sixth with a gold medal.

Tosun won a bronze medal at the European Championships in her first competition since the Paris Games and looked in good form, something she would love to carry to Budapest as well. An appearance in the final and she can well become the top ranked wrestler at 68kg.

Shevchenko made a great impression by winning the European gold in a tough bracket and has a consolidate on that win with a good show in Budapest.

Other names include Kendra DACHER (FRA), Irina KAZYULINA (KAZ) and Brooklyn HAYS (USA).

Dymond GUILFORD (USA)Both Dymond GUILFORD (USA) and Aiperi MEDET KYZY (KGZ) are entered at 76kg which could give us a rematch of Tirana final from February. (Photo: United World Wrestling / Kostadin Andonov)

At 76kg, a rematch of the Muhamet Malo Ranking Series final is on the cards as both Medet Kyzy and Dymond GUILFORD (USA) are entered. Guilford managed to beat Medet Kyzy in the final in Tirana but Medet Kyzy has since won the Asian Championships and Yasar Dogu golds.

Two young stars in the bracket include PRIYA (IND) and Elmira YASIN (TUR), both have multiple age-group continental and world medals. Former Asian champion Elmira SYZDYKOVA (KAZ) is also entered.

The 62kg and 65kg weight classes can throw some interesting match-ups, especially with Bullen and Rigaci continuing their season at 65kg. Bullen is a regular 62kg while Ringaci was at 68kg at Olympics and World Championships.

Ringaci and Bullen met in the 65kg final of the European Championships this year and the latter managed to beat Ringaci to capture the gold medal. Both can meet again in Budapest.

World bronze medalist Macey KILTY (USA), who will be in Zagreb for the U.S., will look to win gold and throw her hat in the ring as a contender for world title in Zagreb.

Dudova, Ana GODINEZ (CAN), MANISHA (IND), Esther KOLAWOLE (NGR), Adaugo NWACHUKWU (USA), Alina KASABIEVA (UWW) and Amina TANDELOVA (UWW) are some of the names that highlight 62kg.

Dudova won bronze at the European Championships while Godinez won the Pan-Am gold in May. Manisha was the Asian champion in April but lost at the Mongolian Open in June and will be keen on returning to winning ways.

Kolawale is the African champion while Nwachukwu won the 'Final X' and will be in Zagreb for the World Championships. Kasabieva has blown hot and cold so far, but had good wins at the Mongolian Open to build some momentum in the season.

Tandelova, the youngster with medals at Zagreb Open and European U23s, finished fifth at the senior Europeans but has the potential to be on the podium in Budapest.

At 53kg, world and Asian bronze medalist ANTIM (IND) will start as the favorite in the bracket, especially after her domination at the Mongolian Open. She won gold in Mongolia without giving up a point in four bouts.

European medalist Zeynep YETGIL (TUR), Felicity TAYLOR (USA) and Natalia MALYSHEVA (UWW) will look to finish on the podium as well.

In what will be one of the biggest brackets in Budapest, the 50kg will see European silver medalist Evin DEMIRHAN (TUR), Mongolia Open winner Natalia PUDOVA (UWW), European bronze medalist Nadezhda SOKOLOVA (UWW), multiple world age-group medalist Audrey JIMENEZ (USA), Madison PARKS (CAN), Emma LUTTENAUER (FRA) among others.

Pudova and Demirhan put on a stunning 50kg final in Ulaanbaatar which the former managed to win 7-6 despite comebacks from Demirhan. A medal in Budapest will put Pudova as one of the contenders for a podium-finish in Zagreb.

Pan-Am champion Karla GODINEZ (CAN), European champion Ekaterina VERBINA (UWW) and the U.S. rep for Zagreb Worlds Cristelle RODRIGUEZ (USA) and Turkiye's young sensation Tuba DEMIR (TUR) will be the key names at 55kg.

At 59kg, world bronze medalist Othelie HOEIE (NOR) will look to win her first Ranking Series medal but has a tough road to medal bouts. She will have Elena BRUGGER (GER), Erika BOGNAR (HUN), Bediha GUN (TUR), Abigail NETTE (USA) and Anastasiia SIDELNIKOVA (UWW) in the same bracket.

Gun suffered a heartbreaking loss in the European finals but won Yasar Dogu tournament and will likely finish on podium in Budapest. Nette and Sidelnikova are strong contenders for a place in the final.

Three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) should have an easy path to 72kg gold unless Alexandria GLAUDE (USA) or HARSHITA (IND) spring a surprise to deny her.