#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

UWW and Inspire Institute of Sport host first-ever coaching course

Tuesday, July 8, 2025 - 13:22 By United World Wrestling Press

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VIJAYANAGAR, India (July 9) -- United World Wrestling hosted a international coaching course at Inspire Institute of Sport in India from June 27 to July 1.

This was the first-ever coaching course held in India under the partnership that UWW signed with IIS in 2024 to help develop wrestling in India. The Level 2 coaching course was led by July and was lead by Ahmed KHEDHRI (TUN).

"The group was distinguished by a wide diversity of experiences and backgrounds, which added a special richness to the discussions and allowed for fruitful exchanges of ideas and practices," Khedhri said. "The coaches’ enthusiasm and commitment to enhancing their knowledge and skills to serve wrestling in their respective countries were clearly evident. This positive interaction added a dynamic and engaging spirit to the course, making it a truly rich and effective educational experience."

The Level 2 coaching course focused on the designing and implementing of practice plans and had nine coaches from three countries namely India, Singapore, and Nigeria that participated in the course.

The course covered various topics including seven basic skills of wrestling, introduction to performance analysis designing effective practice sessions, risk management, mental development, Anti-Doping, environmental impact and included technical sessions. During the course, the coaches actively practiced and developed their skills through practical evaluations.

"The course was very successful and impactful. It was truly excellent, characterized by clarity, depth, and practical application that added real value for all participants. I feel deeply grateful and very excited, as this was our first education clinic, through which we have already seen many promising potentials and future opportunities," Rishabh CHAUHAN, Head of Sports Excellence Program at IIS, said.

INDParticipants at the  Level 2 coaching course work through designing and implementing a wrestling practice plan. (Photo: United World Wrestling)

Quotes from some of the participants:

Timothy Loh Yu (SGP)

“Completing the UWW Coaching Course Level 2 was an enriching experience that deepened my technical knowledge and coaching philosophy. The course focused on athlete-centered development, advanced planning, and effective communication. Key takeaways included structuring training cycles, integrating strength and conditioning, and applying sports science for better athlete management. Practical sessions improved my technical instruction and feedback skills. Overall, the course strengthened my confidence and commitment to continuous learning. The venue, facilities, accommodation, and the facilitation by Mr. Ahmed were also excellent and supported the success of the program.”

Gurpreet Kaur (IND)

“I would like to express my gratitude for facilitating the UWW Level 2 Coaches Course. The course was highly informative, engaging, and practical, covering key topics such as basic wrestling skills, training phases and periodization, video analysis, practice planning, nutrition and weight management, and athlete management. It has deepened my perspective as a coach and equipped me with practical tools to use in my training sessions. To further enhance learning, incorporating more case studies, video breakdowns of real matches, and live or recorded athlete demonstrations could strengthen technical and tactical understanding. Overall, the course struck a good balance between theory and real-life application.”

Blessing Oborududu (NGR)

“The UWW Level 2 Coaching Course has been a game-changer for me. I’ve gained practical skills to enhance my coaching, including analyzing and correcting techniques, planning effective training programs, and applying strength & conditioning and nutrition to optimize athlete performance. I’ve also developed leadership and communication skills to foster a supportive training environment. This course has truly elevated my coaching abilities and will help me better support my athletes’ growth and success.”