#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UnitedWorldWrestling

Wrestlers, coaches successfully complete ITA anti-doping seminars

Thursday, June 26, 2025 - 01:28 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 25) -- In it's aim to empower wrestlers and others to play clean, United World Wrestling was of the leading International Federations in the International Testing Agency's IF webinar series on anti-doping.

After the completion of the series, a total of 1906 certificates were delivered to wrestlers, coaches and support staff related to wrestling.

The ITA webinar series consisted of three sessions, held every Wednesday from April 9, moderated by either anti-doping specialists or former Olympians.

UWW made it mandatory for all wrestlers participating in the U17, U23, and Senior World Championships, as well as for wrestlers included in the Registered Testing Pool [RTP] list.

This was a significant jump for UWW in the sheer number of participants of the webinars. Last year, for the first season of the ITA IF webinar series in collaboration with UWW, participation was mandatory for wrestlers competing at the World U20 Championships in Pontevedra.

This was also the first time that UWW asked the athletes participating in Grappling and Pankration/Amateur MMA styles to attended the webinars, another leap in guiding, educating and informing the community on anti-doping rules and responsibilities.

All National Federations were made aware of these webinars through a circular from UWW.

"Clean sport education is a cornerstone for clean sport. UWW is bound by the World Anti-Doping Code to plan, implement and promote education, and it remains committed to safeguarding athletes’ health and the integrity of its sport. As part of the global anti-doping movement led by WADA, UWW is also part of a collaborative worldwide movement for doping-free sport. In line with this, all associated Grappling & Pankration Federation must understand and recognize their role and put into place the rules, policies and systems necessary to fulfil their duties under UWW Anti-Doping Rules. UWW Associated Grappling & Pankration Federations are also responsible for providing anti-doping education to ensure that athletes receive proper guidance on clean sport," the circular read.