#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar, #OffTheMat

Purevdorj reignites Olympic quest with Ulaanbaatar Open gold

By Vinay Siwach

ULAANBAATAR, Mongolia (June 18) -- The last time Orkhon PUREVDORJ (MGL) wrestled in front of home crowd in Ulaanbaatar, she was one of the top wrestlers in the world at 62kg.

She was the 2017 world champion and a year before that, she had ended Kaori ICHO's (JPN) 13-year long unbeaten streak at the Ivan Yaryguin Grand Prix. Then in 2018, she won the Asian Championships in Bishkek and the Mongolian Open gold medal in Ulaanbaatar.

Few months later, she failed a dope test at the Asian Games, where she had won the gold medal in 62kg. Her rise turned into a fatal fall and Purevdorj was left to serve the four-year ban. During her long hiatus, Purevdorj focused on personal life.

“I was very sad but I decided to just live and raised my son. I kept myself busy with him,” Purevdorj says. “The most important thing is my mind. It's important to be strong.”

Purevdorj, who still remains Mongolia last world champion in wrestling, made her comeback in 2022 and was part of the Mongolian team to the World Cup. She won silver medal at the Asian Championships in 2023 and qualified for the Paris Olympics in 2024.

Seven years since the ban and now in the twilight of her wrestling career, Purevdorj is hoping to reignite the fire to wrestle. She took the first step by winning a gold medal at hte Ulaanbaatar Open. The 31-year-old won in 62kg in front of her family and local fans to once again stamp herself as the best wrestler in Mongolia and even Asia.

"I am wrestling for the second time [first time internationally] this year but it's hard," she says after her gold-medal bout against compatriot and rival Tserenchimed SUKHEE (MGL) who she defeated 11-2 to win the gold medal.

At the Buyant Ukhaa Sport Palace in Ulaanbaatar, Purevdorj is joined by her husband, son and even parents as they watch her wrestle live after a long time. It's not an ideal start for her as she gets hammered 10-0 by Alina KASABIEVA (UWW), a wrestler she has defeated multiple times in her career before.

That's not what Purevdorj or her family expected in the first bout itself. But she runs back to the warm-up hall and prepares for the second bout, this time against Asian champion MANISHA (IND). And Purevdorj looked in form against the Indian, winning via fall. [The 62kg bracket at the Ulaanbaatar Open was a round-robin bracket, hence giving Purevdorj the second chance].

The fall helps Purevdorj get five classification points and a place in the semifinal over Manisha. She will wrestle Ekaterina KOSHKINA (UWW) for a spot in the final. Her son, six years old, keeps cheering every time he sees his mother on the mat.

Koshkina takes Purevdorj to the limits scoring via counters. Still, Purevdorj led 9-7 at the break and both resumed their dynamic wrestling. Purevdorj managed to defend some of the attacks from Koshkina and ultimately won 15-11.

In a high-affair all-Mongolian final at 62kg, Purevdorj put on a defensive masterclass to beat Tserenchimed SUKHEE (MGL), 11-2, and capture the gold medal.

"I was able to win because I played calmly," she said after the final. "In the first match, I was not good mental state and was not ready. But next match I was better."

Purevdorj celebrated with a few photos with her family and coaches. She looked visibly tired after the four bouts and could use some rest days.

"As I said, it's hard. I am not sure about anything," said Purevdorj, who was wrestling a UWW tournament for the first time since the Paris Games.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) celebrating after becoming a world champion in 2017. (Photo: United World Wrestling / Martin Gabor)

When she began wrestling 17 years ago in Ulaanbaatar after her cousins introduced her to the sport, Purevdorj did not think she will reach this level. So being a world champion makes her feel happy and she is proud that she choose this sport.

“I'm seventh child in my family and only I am a wrestler. My cousins were wrestlers but they stopped soon but I never stopped. I really loved it."

But she regrets not having an Olympic medal. She has been on that stage twice but fell short. In Rio 2016, she lost in the repechage while in Paris, she lost to her long-time rival Aisuluu TYNYBEKOVA (KGZ) in the bronze-medal bout.

Now, the only motivation to be at the 2028 Los Angeles is to get an Olympic medal which may complete her journey. A medal will make her the third Mongolian wrestler to win a medal in Women's Wresting.

“I'm not sure about wrestling till Los Angeles. But I'm just trying,” she said. “The last Olympics were so hard for me in my career. I'm trying again, and I've started this year. There are many wrestlers in 62kg who are better but I have to train more.”