#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

Iraqi Wrestling Federation host 2nd course for Coaches and Referees

By United World Wrestling Press

Baghdad, Iraq (June 17) – The Iraqi Wrestling Federation continues to look to provide education for their coaches and referees. From May 25-30, the IRQ Federation hosted a Level 2 Coaching Course and the Introduction to Referee Course.  These were conducted in conjunction with Olympic Solidarity and United World Wrestling.  The coaching course was led by Mr. Hassan Madany (EGY) and the referee course was led by Mr. Hadi Hasan Ismael (IRQ).  

The Level 2 coaching course focused on the designing and implementing of practice plans.  There were 25 coaches that participated in the course.  The participants The following topics were covered throughout the course: seven basic skills of wrestling, introduction to performance analysis designing effective practice sessions, and technical session. During the course, the coaches actively practiced and developed their skills through practical evaluations.  “The atmosphere was comfortable and collaborative, creating an excellent learning environment. Everyone was eager to engage with the course content across various topics, but there was particular enthusiasm for match performance analysis and practical application.  Notably, most participants were former international players, including some who competed in the London 2012 Olympics in the 130 kg Greco-Roman category, such as Coach Ali Nazem. Their presence significantly enhanced the course level, especially in the practical aspects.  In the end, I was pleased to be part of this course and to work alongside such a distinguished group of coaches.” Said Mr. Madany.

The Introduction to Refereeing Course was the first-ever women-only course in Iraq.  This course had 17 women who were new to refereeing.  The participants learned the foundations of what it takes to be a great referee.  The areas covered during the course included:  safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.  The participants were active during the course and were able to practice their skills through practical evaluations.  “The course was conducted successfully and demonstrated strong organization throughout. The participants showed a high level of enthusiasm, which was clearly reflected in their active engagement during the sessions. Despite all attendees having no prior experience in wrestling, their overall performance was commendable. Several participants displayed exceptional comprehension and aptitude, which was evident in their practical application of refereeing skills during the championship held the day after the course concluded.” Said Mr. Hadi Hasan Ismael.

At the conclusion of the courses, the Iraqi Wrestling Federation organized a competition. The competition allowed the coaches and referees to directly practice the new skills that they learned.

“First of all, I would like to extend my sincere thanks and appreciation to the International Wrestling Federation and the Development Committee of the Federation for their continuous support in developing wrestling in Iraq. Regarding the training and refereeing course, which concluded with great success, the lecturers Hassan Madani and Hadi Hassan presented valuable and useful expertise and information, which was well received and appreciated by all participants”. said Mr. Shaalan Abdulkadhim, President of Iraqi Wrestling Federation.

IRQParticipants gather for a group photo following the conclusion of the Level 2 Coaching Course in Baghdad. (Photo: United World Wrestling) 

Quotes from some of the participants:

“The course was of great importance, particularly due to the inclusion of practical applications, which proved to be the most engaging and beneficial aspect for the participants. These hands-on sessions complemented the theoretical lectures, which focused on thoroughly studying the core materials and concepts before transitioning to their practical implementation.” – Hoyam Jazea

“The course was very enjoyable and rich with valuable information that has already benefited us and will certainly be useful in the future. Although the duration of the course was short, the knowledge we gained was impactful and left a lasting impression. For future, I hope there will be more courses, as it would allow us to deepen our understanding and expand our knowledge of refereeing.” – Saja Tariq

"The overall impression of the Level 1 Wrestling Refereeing Course was very positive. It was a well-structured and fruitful course that provided a solid introduction to the fundamentals of wrestling, including basic techniques, refereeing principles, mat movement, and scoring methods. The theoretical component was clearly presented, and the instructor’s approach to delivering the material was excellent, making the information easy to understand and absorb.” – Rusul Falah