#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Duke stuns Diakomihalis to make U.S. team for World Championships

By United World Wrestling Press

NEWARK, United States (June 14) -- United States determined its Freestyle team in nine weight classes for the World Championships after the Final X which was held Saturday in Newark, New Jersey.

One spot -- 61kg -- will be determined on a later date as Vitali ARUJAU (USA) was allowed a delay in his playoff against Jaxen FORREST (USA) due to an injury.

Despite the 61kg playoff not scheduled for Saturday, there was no lack of surprises at the Final X, a tournament designated to select the final 10 wrestlers for the U.S. team.

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The biggest surprised came at 70kg as high school sensation Peter DUKE defeated former world silver medalist John DIAKOMIHALIS in a best-of-three series and make his first senior World Championships team.

The win for Duke came in dramatic fashion as he pinned Diakomihalis the third and final bout of the series. Diakomihalis opened with a big 10-0 technical superiority win over Duke in the first bout. However, Duke bounced back with a big 17-10 win in the second bout. Diakomihalis led 9-2 but Duke hit a pair of four-point moves, followed by turns in par terre to win and force the third bout.

In the third bout, Diakomihalis and Duke were in a scramble and the former tried a split-leg defense but was pushed on his back on the mat and Duke kept him there for the fall.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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"That first match, [I] didn't wrestle my best," Duke said. "It's a feel match. Didn't doubt myself once."

Duke later revealed that he saw an interview in which Diakomihalis said he would "try to mangle" Duke.

"I took that personal," Duke said. "I'm not going to let that slide. He's a good mentor to me, but I work my butt too hard to be mangled."

Apart from Diakomihalis, Kyle DAKE was fell short in his bid to make the team at 86kg, a big jump from 74kg, in which he won bronze medal at the Paris Olympics.

Read More: Maroulis, Baldes make U.S. World Championships team

Dake fell to Zahid VALENCIA who won two straight matches to make the team. After winning his first bout 5-3, Valencia scored a takedown and leg-lace turn for a 4-0 lead in the first period, and went on to win 4-1. Valencia is a bronze medalist from 2023 World Championships at 92kg.

Paris Olympic silver medalist Spencer LEE made his first-ever World Championships team two-match sweep over world U20 champion Luke LILLEDAHL at 57kg. Lee won the second match 6-0, scoring all of his points in the first period with a takedown, a leg lace and an exposure from the feet. Lee won the first match 7-2, with a key takedown and two gut wrenches in the first period.

At 74kg, age David CARR defeated Mitchell MESSENBRINK in two straight matches. Carr won the first bout 4-3, scoring two takedowns in the second period. He completed the series win with another comeback. Trailing 4-2 in the second period, Carr scored a clutch takedown to tie the match at 4-4 to win by criteria.

Former world U23 champion Wyatt HENDRICKSON the 125kg series in two straight matches over Trent HILLGER. After a 10-0 technical superiority win in the fist bout, Hendrickson was tested in the second but he eventually won 20-14 to wrap up the series over Hillger. Hendrickson made global headlines in March when he won an NCAA title beating 2020 Olympic champion Gable STEVESON in the final.

Trent HIDLAY needed just two bouts at 92kg to defeat Joshua BARR and earn a spot on the team. Hidlay won the first bout 6-1 but the second win proved much difficult to come. All five points were stepout points with Hidlay winning 3-2.

At 65kg, Real WOODS denied Joseph MCKENNA a spot on the world team after posting two straight wins. Both matches had a key four-point move by Woods that made the difference. In the second match, Woods opened the match with a four-pointer, which held up when the match ended 4-4, giving Woods criteria. McKenna challenged, seeking a point on a singlet pull, which was denied, making in 5-4. 

Levi HAINES swept his 79kg series in two straight over Evan WICK. In the second match, Haines scored a 6-1 win, with a key takedown and an exposure in the second period for the margin of victory. In the first match, Haines scored an impressive 10-0 first-period technical fall.

Past world and Olympic champion Kyle SNYDER made his 11th straight world/Olympic team for the U.S. after he defeated Hayden ZILLMER. In the deciding second match, Snyder broke a 2-2 tie with two takedowns and a turn in the second period for an 8-2 win. 

The 61kg playoff to decide the winner between Arujau and Forrest will be held Monday, July 14 at the Fargodome in Fargo.

RESULTS (Best of three)

57kg
Spencer LEE df. Luke LILLEDAHL, 2-0

Bout 1: Lee df. Lilledahl, 7-2
Bout 2: Lee df. Lilledahl, 6-0

65kg
Real WOODS df. Joseph MCKENNA, 2-0

Bout 1: Woods df. McKenna, 7-3
Bout 2: Woods df. McKenna, 5-4

70kg
Peter DUKE df. John DIAKOMIHALIS, 2-1

Bout 1: Diakomihalis df. Duke, 10-0
Bout 2: Duke df. Diakomihalis, 17-10
Bout 3: Duke df. Diakomihalis, via fall

74kg
David CARR df. Mitchell MESENBRINK, 2-0

Bout 1: Carr df. Mesenbrink, 4-3
Bout 2: Carr df. Mesenbrink, 4-4

79kg
Levi HAINES df. Evan WICK, 2-0

Bout 1: Haines df. Wick, 10-0
Bout 2: Haines df. Wick, 6-1

86kg
Zahid VALENCIA df. Kyle DAKE, 2-0

Bout 1: Valencia df. Dake, 5-3
Bout 2: Valencia df. Dake, 4-1

92kg
Trent HIDLAY df. Joshua BARR, 2-0

Bout 1: Hidlay df. Barr, 6-1
Bout 2: Hidlay df. Barr, 3-2

97kg
Kyle SNYDER df. Hayden ZILLMER, 2-0

Bout 1: Snyder df. Zillmer, 8-0
Bout 2: Snyder df. Zillmer, 8-2

125kg
Wyatt HENDRICKSON df. Trent HILLGER, 2-0 

Bout 1: Hendrickson df. Hillger, 10-0
Bout 2: Hendrickson df. Hillger, 20-14