#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

Croatia continues to Train and Develop their Coaches and Referees

Tuesday, June 3, 2025 - 11:05 By United World Wrestling Press

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POREC, Croatia (June 3) – The Croatian Wrestling Federation continues to add educational activities for their coaches and referees. The previous year, they hosted a Level 2 course on the Introduction to Practice Planning. This year they organized a Level 3 coaching course on Periodization and Coaching Philosophy.  They also organized a Level 1 – Introduction to Referee course for their younger national referees. This year’s courses were conducted on 21-24 May in the beautiful city of Porec and was done in conjunction with Olympic Solidarity and United World Wrestling. 

The coaching course was led by UWW Educator Mr. Nenad Žugaj (CRO).  During the course, the 26 participants developed a better understanding of how periodization works when designing training sessions.  They were able to integrate those concepts and design their own plans.  The participants also focused on developing a coaching philosophy that they can use with their teams.

“The participants were active, I think they relaxed more and more every day and thus became more creative in their answers. I am pleased with the energy that prevailed and the positivity of the participants through jokes but also more serious topics.” said Mr. Žugaj  Eric, one of the coach participants said, “’I really liked the course and I would like to see such educations held more often. I especially liked how we, the coaches and referees, had joint lectures and assignments and were able to give opinions and views from different perspectives. I am looking forward to the next Level 4 course.”

CROParticipants look on doing the education courses held in Croaita during the final week of May. (Photo: United World Wrestling)

The referee course was led by UWW Educator Ms. Edit Dozsa (ITA). The course had 13 participants who focused on the fundamentals of being a good referee.  They focused on the evaluation of holds, how to properly start and end matches, proper referee mechanics, and keeping the athletes safe during bouts.  The referee participants were able to practice their skills through simulated matches and practical assessments. 

Both the coaches and referees had some working sessions together. They were able to analyze the roles of the coaches and of the referees. This helps give them a better understanding of the jobs that they do. They also discussed the importance of athlete safeguarding in wrestling.

“The cooperation with the educators Edit and Nenad was very good and successful. I visited the lectures on a couple of occasions and found them to be educational and interesting. The feedback from our coaches and judges was positive.” said Tin Bregović.

The Croatian Wrestling Federation also hosted a competition at the end of the courses. This competition allowed the coaches and referees to practice some of the skills that they had just learned during the course.