#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Freestyle Live Blog

Sunday, June 1, 2025 - 02:15 By Vinay Siwach

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ULAANBAATAR, Mongolia (June 1) -- The fourth and final day of the Ulaanbaatar Open 2025 will see seven weight classes in Freestyle with Olympic bronze medalist AMAN (IND) returning as well.

WATCH LIVE | LIVE MATCH ORDER

14:15: Dzianis KHRAMIANKOU (UWW) has a rematch with Lkhagvagerel MUNKHTUR (MGL) after beating Hakan BUYUKCINGIL (TUR) 12-1 in the 125kg semifinal. Mukhtur defeated Nambardagva BATBAYAR (MGL) 5-0.

14:05: Gankhuyag GANBAATAR (MGL) makes it to the final at 97kg and the small crowd here is all for it. He defeated VICKY (IND) 4-2 in the semifinal, a match the Indian complained of wrong score on the scoreboard.

He will face Ahmad BAZRI (IRI) in the final after the Iranian won 8-0 over Resul GUNE (TUR) in the other semifinal.

13:50: In the 79kg semifinals, Magomet EVLOEV (TJK) with a fall over Dalaitseren JAVKHLANKHUU (MGL) and Fariborz BABAEIR (IRI) with a controlled win over AMIT (IND).

13:33: Mohammadali AMOUZAD (IRI) with a last-ditch attempt to win against Aliakbar FAZLI (IRI) but his head pinch is only worth two points as he goes down 10-6 in the 70kg semifinal. Fazli trailed 4-1 but scored consistently to make it 9-4 before Amouzad got two points to exposure, too little too late. 

Konstantin KAPRYNOV (UWW) needs only two minutes and 26 seconds to finish his semifinal against Usukhbayar BAATARKHUU (MGL) and win 10-0.

13:20: Taiyrbek ZHUMASHBEK UULU (KGZ) holds off Ahmet DUMAN (TUR) for a 3-3 win in the 65kg semifinal and enter the final in which he will face Dzhambulat KIZINOV (UWW) who proved extremely strong for Ikromzhon KHADZHIMURODOV (KGZ) and won 9-3.

13:11: Tuvshintulga TUMENBILEG (MGL) takes out compatriot Zanabazar ZANDANBUD (MGL) 9-1 in the other 61kg semifinal and he will wrestle UDIT (IND) in the final.

13:10: UDIT (IND) reaches the final at 61kg with a 2-1 win over Artem GOBAEV (UWW). A takedown in the first period the difference between the two. The one point for Gobaev came from a lost challenge from India.

13:00: Another disappointing semifinal loss for India at 57kg as RAHUL (IND) falls to Munkh Erdene BATKHUYAG (MGL) 6-3 after the Mongolian scored three takedowns in the first period and defended his lead.

12:55: Roman BRAVO YOUNG (MEX) two huge four-pointers which set up his 14-11 win over AMAN (IND), the Paris Olympic bronze medalist from India. Aman maintained continued pressure and scored at regular intervals. However, Bravo Young never let the lead swell too much. Aman led 11-10 in the final 20 seconds when Bravo Young scored a takedown and turn to win 14-11, ultimately called a pin.

Semifinals begins straightaway on Mat A and B

12:45: In the final match of the qualifications round, Lkhagvagerel MUNKHTUR (MGL) wins 6-2 against Narantulga DARMAABAZAR (MGL) in Round 3 at 125kg.

12:35: Aliakbar FAZLI (IRI) with a takedown with less than 30 seconds left in the match to claim a 5-1 win over Tulga TUMUR OCHIR (MGL) at 70kg. Fazli got a point for stepout during his activity period to take a 1-0 lead. Tumur Ochir took the 1-1 criteria lead after Fazli was called passive in the second period. However, Fazli got behind and then scored a takedown. Tumur Ochir was cautioned for fleeing but Mongolia challenged the call which was upheld and it lost the challenge making the score 5-1.

12:23: Mohammadali AMOUZAD (IRI), the twin brother of Paris Olympic silver medalist Rahman, with a clutch takedown over Vishal KALIRAMANA (IND) from disadvantageous position to win 3-2 at 70kg.

12:10: Ahmet DUMAN (TUR) with a bodylock throw for four and then laces ROHIT (IND) for an 11-0 victory at 65kg to enter the semifinals.

11:55: Iran's Ahmad BAZRI (IRI) opens his campaign at 97kg with a 4-0 win against Irbeg TAVGAZOV (UWW). Bazri will wrestle Resul GUNE (TUR) in the semifinal after he defeated Bady SAMDAN (UWW) via fall.

11:46: Magomet EVLOEV (TJK), silver medalist from Asian Championships, gets his first win of the day with a 6-0 shutout of AMIT (IND) at 79kg.

11:40: Asian silver medalist UDIT (IND) with a solid 11-0 win over Bekbolot MYRZANAZAR UULU (KGZ) in the quarterfinals at 61kg. Great defense whenever Myrzanazar Uulu tried attacks.

11:30: Munkh Erdene BATKHUYAG (MGL) beats compatriot Davaabandi MUNKH ERDENE (MGL) 7-3 to book a semifinal spot at 57kg against RAHUL (IND) who defeated Abdymalik KARACHOV (KGZ).

11:20: Pan-Am champion Roman BRAVO YOUNG (MEX) starts off at 57kg with a 12-2 win over Bekir KESER (TUR). With the win, he gets a shot at Paris bronze AMAN (IND) in the semifinals.

11:13: Zagir SHAKHIEV (UWW), the 2021 world champion at 65kg and hoping to make a comeback to international wrestling at 70kg, drops his opening bout to Konstantin KAPRYNOV (UWW). He gives up two stepouts and a takedown and scores only one stepout as Kaprynov wins 5-1. Kaprynov was silver medalist at the Yarygin tournament to David BAEV (UWW) this year.

11:10: Paris bronze medalist AMAN (IND), wrestling first time since the Games in August 2024, starts off with an 11-1 win over Almaz SAMABEKOV (KGZ). Typical Aman win where he wears his opponents out and then scores his takedowns. 

10:52: In 125kg Round 1, Dzianis KHRAMIANKOU (UWW) started off well with two stepouts but world medalist Lkhagvagerel MUNKHTUR (MGL) rallies his attacks and wins 9-1.

10:48: Olympian Georgii OKOROKOVV (AUS) was almost pulling off a huge upset against Bekbolot MYRZANAZAR UULU (KGZ), taking a 6-0 lead but his conditioning gave up on him and Myrzanazar Uulu wins 13-6 at 61kg. As it is a round-robin bracket, Okorovv will wrestle again.

10:40: RAHUL (IND) with an upset win over European U23 champion Lev PAVLOV (UWW) at 57kg. Pavlov was warned for being passive in the first period which gave Rahul the 1-0 lead. But there was no change in Pavlov's intent in the second period and was warned again which made it 2-0 for Rahul. A beautiful duck under from Rahul for a takedown extended his lead 4-0. Pavlov, who had been warned for finger-grabbing before, was cautioned again and Rahul got one point. That was all as Rahul won 5-0.

10:36: Almaz SMANBEKOV (KGZ) begins his 57kg campaign with a 12-2 win over Jiguur SARANTUYA (MGL) which included a huge arm throw for four points.

10:30: The Ulaanbaatar Open enters its last day with Freestyle action in 57kg, 61kg, 65kg, 70kg, 79kg, 97kg and 125kg.