#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Day 3 Live: Sukhee vs Purevdorj in WW, Yazdani vs Emami at 74kg

Saturday, May 31, 2025 - 02:49 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 31) -- The Ulaanbaatar Open 2025 continues on day three with five Women's Wrestling and three Freestyle weight classes will be in action.

WATCH LIVE | LIVE MATCH ORDER

14:05: Yones EMAMI (IRI) will wrestle for gold against Amirhommad YAZDANI (IRI) at 74kg. Emami humbles JAIDEEP (IND), 5-3, in the semifinal. Emami scored a bodylock takedown and then a turn to lead 4-0. In the second period, Jaideep gets stepout but is also warned for finger-grabbing which give Emami another point. A late takedown for Jaideep but he can't turn Emami and he goes down 5-3 to book a place in final against Yazdani.

14:00: Amirmohammad YAZDANI (IRI) gets his first action of the day in the 74kg semifinal against Orozobek TOKTOMAMBETOV (KGZ) and it's a thrilling display of wrestling. Yazdani hits a double and turn for 4-0 before a reversal for Toktomambetov for a point. Yazdani tries to chest wrap and throw but Toktomambetov has control and gets the two points to cut the lead to 4-3. Both wrestlers in in par terre but Yazdani gets out first and it's a point for Toktomambetov. Yazdani leads 4-4 on criteria at the break. Yazdani tries to score a takedown but fails to control his opponent who scores a stepout. Iran challenge but it's only a point and challenge is lost, making it 6-4 for Toktomambetov. Yazdani with a burst of attack in the final 15 seconds and Toktomambetov tries to avade but Yazdani manages to go-behind and a turn just on the edge to get two points. He leads 6-6 on criteria and wins the bout. He had three actions of two point each while Toktomambetov was two actions of two points each and two of one point which makes Yazdani's scoring higher, hence the win.

13:46: Osman GOCEN (TUR) with a pin in the semifinal at 86kg against Dayanbileg GAN OCHIR (MGL)! Gocen got on a single leg attempt before Gan Ochir threw himself on the mat and Gocen was happy to keep Gan Ochir on the back secure the fall.

13:43: In the first 86kg semifinal, Byambadorj BAT ERDENE (MGL) with a fall in the second period over Batbilguun NAADAMBAT (MGL) to secure his place in the final.

13:30: We will see an all-Mongolian final at 62kg as Orkhon PUREVDORJ (MGL) wins a wild 15-11 bout against Ekaterina KOSHKINA (UWW) while Tserenchimed SUKHEE (MGL) pins Alina KASABIEVA (UWW) in their respective semifinals.

Purevdorj kept coming at Koshkina who countered her attacks as well. At one point, Purevdorj was lead 9-7 before a series of attacks saw her make it 15-9 but Koshkina also got exposure point but fell short.

In other semifinal, Sukhee was down 5-0 but got Kasabieva in on a leg attack and then put her on the mat before securing the fall.

The semifinals begin now.

13:07: In the final match before the semifinals, Yones EMAMI (IRI) closes out the session with a tense win over Tugsjargal ERDENEBAT (MGL) that was ultimately a pin. Emami needed a takedown in the second period to lead 3-1 as a tiring Erdenbat failed to keep up with the Iranian and faded away. Emami used a duck under for another takedown before Erdenebat did not try to defended and gave up the fall. Emami to face Jaideep in the 74kg semifinal. 

12:56: Gantsetseg BATSUKH (MGL) with some solid counterattacking wrestling as she beats MONIKA (IND) 14-3 in the 68kg Round 4 bout. Top moves from the Mongolian

12:51: Noorali ABOUZARI (IRI) gets on a single leg attack and finishes it with a leg lace during activity lock time for JAIDEEP (IND) to lead 5-0 at the break in their 74kg quarterfinal. Jaideep begins the second period with scramble and comes out with two points to cut the lead to 5-2. Another single leg attack but Jaideep defends and then cradles a tiring Abouzari for the fall and enter the semifinal.

12:47: Asian silver medalist Orozobek TOKTOMAMBETOV (KGZ) takes his time to pull off a 10-0 technical superiority win over Deleg SHINEBAYAR (MGL)  and enter the semifinal.

12:45: What could have been the big match of the tournament between Amirmohammad YAZDANI (IRI) and Soner DEMIRTAS (TUR) at 74kg is not happening as the Turkish wrestler pulls out injured. Yazdani into the semifinals at 74kg.

12:30: Osman GOCEN (TUR) was tested by Byambadorj BAT ERDENE (MGL) but the European medalist keeps his calm and wins 15-4 at 86kg. He will wrestle in the semifinal now against Dayanbileg GAN OCHIR (MGL).

12:15: Orkhon PUREVDORJ (MGL) may have done herself a huge favor by pinning MANISHA (IND) in the Round 3 bout. Purevdorj, who lost to Alina KASABIEVA (UWW), gets five classification points, Kasabieva has four and Manisha has three which means Asian champion Manisha is out of semifinal contention.

11:50: Deepak PUNIA (IND) has to work hard for his next win over Bat-Erdene BYAMBASUREN (MGL). Punia trailed 1-0 at the break but he gets two passivity points and a takedown in the second to win 4-1 at 92kg.

11:45: PUSHPA (IND), who had earlier lost in her group bout, makes sure to win by technical superiority Dulguun BOLORMAA (MGL) at 55kg and improve her chance to be in the semifinals from the group.

11:40: Alina KASABIEVA (UWW) with stunning win over Orkhon PUREVDORJ (MGL) at 62kg. She first hits a four-pointer over Purevdorj before turning her for two points. When Purevdorj tries a big throw, Kasabieva with a cutback to get four and win. Purevdorj is not eliminated though as it is round-robin category.

11:15: World silver medalist Davaanasan ENKH AMAR (MGL) pins compatriot Tselmuun OTGONBAT (MGL) inside the first period to start with a win at 68kg, a weight class she is favorite to win here.

11:10: Askhab SAADULAEV (UWW) with a crafty whizzer for four points to deny Bat-Erdene BYAMBASUREN (MGL) any chance of a comeback and he wins 7-2 at 92kg. 

11:05: Dayanbileg GAN OCHIR (MGL) gets ASHISH (IND) in a tangle and then secures the fall to win at 86kg. The 86kg weight class also has Nelson bracket and will be wrestled in two groups.

11:00: Asian silver medalist Deepak PUNIA (IND) with his typical forward pressure wrestling and scores 10 points to Demchigdorj TUMURBAATAR (MGL) zero win 10-0 at 92kg.

10:50: Asian champion MANISHA (IND) scores two takedowns in her 5-0 win over  Alina KASABIEVA (UWW) begin with a win at 62kg. As it is Nelson bracket, the two can meet again in the final

10:40: Great start to the day for Mongolia as Khulan BATKHUYAG (MGL) pins PUSHPA (IND) at 55kg and Tserenchimed SUKHEE (MGL) wins 11-0 against Ekaterina KOSHKINA (UWW) at 62kg.

10:30: The Ulaanbaatar Open will see Freestyle from today and Women's Wrestling will continue in the Mongolian capital. Freestyle will be in 74kg, 86kg and 92kg while WW will be 55kg, 62kg, 65kg, 68kg and 76kg.