#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar

Ulaanbaatar Open 2025 Live Blog: Day 2

Friday, May 30, 2025 - 02:48 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 30) -- The action after Ulaanbaatar Open 2025 continues with three Greco-Roman weight classes and five Women's Wrestling weight classes in the Mongolian capital. European champion Kerem KAMAL (TUR) is at 63kg while a strong women's field will also be on the mat.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

14:55: NEHA (IND) ends the 57kg semifinal with a double-leg attack for four points and beats Ana PEREIRA (BRA) 11-0 to enter the final at 57kg against Bolortuya KHURELKHUU (MGL).

14:50: Mongolia has a finalist! Bolortuya KHURELKHUU (MGL) manages to beat European silver medalist Elvira SULEYMAN KAMALOGLU (TUR) 4-0 in the 57kg semifinal.

14:40: Natalia MALYSHEVA (UWW) enters the final at 53kg after an 11-4 win over Otgontuya CHINBOLD (MGL). Apart from the four-point throw from Chinbold, Malysheva never looked in trouble in the semifinal. She will face Antim in the final, who won their round-robin match.

14:27: ANTIM (IND) puts on a takedown masterclass in the 53kg semifinal and beats Ariunzaya ODONCHIMEG (MGL) 10-0 to enter the final.

14:24: Another pin in semifinals! Natalia PUDOVA (UWW) survives a pin attempt from Munkhnar BYAMBASUREN (MGL) and then flips the script with a over-under throw and secures the fall. She will wrestle Evin DEMIRHAN (TUR) for the gold medal.

14:20: Evin DEMIRHAN (TUR) and NEELAM (IND) put on a show in the 50kg semifinal. Neelam tried to trip Demirhan who counter trips for four points. India challenge but is lost. Neelam goes behind in the next action and throw Demirhan for four points. But Demirhan keeps Neelam in a headlock and secures the pin.

14:10: Hanjae CHUNG (KOR) books a rematch with Kerem KAMAL (TUR) in the 63kg final after a hard-fought victory over Mohammad KESHTKAR (IRI). Keshtkar was cautioned early and Chung led 1-0. He got the par terre to be 2-0 up but failed to score. Keshtkar got on board with the par terre point in the second period but did not score any points. He threw everything he had at Chung who defended all attacks for a 2-1 win.

14:00: In the first semifinal at 63kg, Kerem KAMAL (TUR) manages to hold off an attacking Aref MOHAMMADI (QAT) for a 6-3 win. Mohammadi scored a takedown early to lead 2-0 but Kamal got a reverse left for two points from par terre and then a takedown to lead 6-2. A stepout late made it 6-3 but that was all as Kamal enters the final.

13:40: In the final match of the session, Enes BASAR (TUR) bounces back after being 2-0 down with a series of gut wrenches and wins 10-2 at 60kg. The semifinals for a few weight classes will begin now. 

13:10: ANTIM (IND) was kept quiet for the first two minutes of the bout but Natalia MALYSHEVA (UWW) gives up a takedown and Antim goes for the leg lace for a turn. Malysheva defends but Antim then goes the other way for lace and gets the 11-0 win at 53kg.

13:00: Asian medalist and former world U17 champion HARSHITA (IND) with her second win at 72kg. She beats Kristina BRATCHIKOVA (UWW) 11-0 in Round 3

12:55: Bediha GUN (TUR) would be upset with herself as he lets go off an advantageous situation and leads 6-6 on criteria to Anudari BATKHUYAG (MGL) at 59kg.

12:45: Kerem KAMAL (TUR) continues to power his way at 63kg as he downs Hanjae CHUNG (KOR) majorly with his defense. Chung got the par terre advantage but Kamal managed to sneak out of a bodylock. He failed to score from par terre as well but scored a takedown later to make it 3-1. Lost challenge from Korea gave him another point.  

12:35: NEHA (IND) seems unfazed in her first senior international tournament. She pins Munkhchimeg URJIN (MGL) in her second bout of the day.

12:30: Enes BASAR (TUR) needs only one minute and 18 seconds to beat SURAJ (IND) 8-0 at 60kg and take a big step towards the gold medal.

12:15: Hamza BAKIR (TUR) keeps his winning run at 130kg. He beats PREM (IND) via technical superiority and is now the favorite to win the gold medal.

11:55: Big win for world U20 bronze medalist NEHA (IND) over European silver medalist Elvira KAMALOGLU (TUR) at 57kg. The 18-year-old physical overpowered Kamaloglu and scored takedown. Kamaloglu scored a four-pointer but still went down 7-4 in a Round 2.

11:45: Natalia PUDOVA (UWW) with a big comeback win over NEELAM (IND). Pudova claims a 6-5 win at 50kg. The two wrestlers may wrestle again in the final if they can win all their remaining matches.

11:35: Akyl SULAIMANOV (KGZ) gave a scare to Enes BASAR (TUR) when he made it 5-5 with two minutes to go but Basar never got deterred with the score. He remains calm and wins 15-5.

11:26: European champion Kerem KAMAL (TUR) with a 4-1 win over Doolotbek CHOIBEKOV (KGZ). Kamal scored a turn from par terre and also had a point for lost challenge and then defended from par terre to win 4-1 at 63kg.

11:15: The only Brazil wrestler to have made the long trip to Ulaanbaatar Open makes it worth it as Ana PEREIRA (BRA) begins with a 2-1 win over Enkhtuvshin BALJINNYAM (MGL) at 57kg.

11:00: A little heated bout on Mat C between Mohammad KESHTKAR (IRI) and Aref MOHAMMADI (QAT) at 63kg, which ends in a thrilling fashion. Mohammadi was given both passivity advantages and he led 2-0 till the final 10 seconds. However, Keshtkar tried desperate headlock which Mohammadi seemed to have blocked. As Mohammadi scored the takedown, Keshtkar countered with a continuous roll and got two points. It was scored two points for Mohammadi and two points for Keshtkar. However, Iran challenged the call and on review, it was scored only two points for Keshtkar, as his attempted headpinch was called a slip throw. Keshtkar wins 2-2 on criteria.

10:55: Hanjae CHUNG (KOR) with two massive throws to stun Doolotbek CHOIBEKOV (KGZ) in the Round 1 bout of 63kg. Chung has been a former Asian Championships medalist and always a threat for medal.

10:50: Former world U17 champion SURAJ (IND) got throw for a four-pointer from Ganbayar NAMSRAI (MGL) but that was his only loss in concentration as he wins 8-5 against Namsrai at 60kg.

10:45: Paris Olympian Enes BASAR (TUR) defended well from par terre and beats Kurmanbek ZHAPAROV (KGZ) 8-3 to start his 63kg campaign.

10:30: Mongolia had some wrestle-offs to decide its competitors for the main draw as it had 5 wrestlers entered in a few categories. But we are all set for the Greco-Roman and Women's Wrestling now.