#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar

Weights to watch at Ulaanbaatar Open 2025

Tuesday, May 27, 2025 - 10:14 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 27) -- Among all the names entered for the Ulaanbaatar Open Ranking Series, a few will be involved in mini-battles in the tournament which begins Thursday.

After the continental championships had a few interesting match-ups, the Ranking Series always has more contrasting matches with mix of continental styles and bouts that otherwise may not happen at continental or World Championships.

Orkhon PUREVDORJ (MGL)Orkhon PUREVDORJ (MGL) has previously defeated Tserenchimed SUKHEE (MGL). (Photo: United World Wrestling / Amirreza Aliasgari)

At the Ulaanbaatar Open, here are three weight classes that are must-watch:

Women's Wrestling: 62kg [May 31, Saturday]

Current Asian champion, former world champions, former Asian champions and world medalists make up for the six-wrestler bracket at 62kg in Women's Wrestling.

MANISHA (IND), who impressed with a gold-winning performance at the Asian Championships in Amman, will be looking to rake up more Ranking Series points. She has a tough bracket in Ulaanbaatar with former world champions Tserenchimed SUKHEE (MGL) and Orkhon PUREVDORJ (MGL). Mongolia has named a third wrestler in the weight class -- Saruul ERDENEBILEG (MGL).

World U23 silver medalist Alina KASABIEVA (UWW) and 2024 European U23 silver medalist Ekaterina KOSHKINA (UWW) will also be part of the bracket and challenge the Asian wrestlers.

An all-Mongolian clash between Sukhee and Purevdorj will certainly give the local fans an exciting match-up. The winner will have the upper hand when the nation selects its team for the World Championships.

Sukhee has lost to Purevdorj before and finished seventh at the Asian Championships. But she also won a silver medal at 59kg at the World Championships last year.

For Manisha, it will be a big test against big throwing Mongolian wrestlers and Kasabieva, who will look to put behind her fifth-place finish at the European Championships in Bratislava. She has struggled against the Asian style but can use this tournament to improve her skills.

Koshkina did not win a medal at the U23 Europeans this year but Ulaanbaatar will be an important stop in her senior level journey.

Freestyle: 70kg [June 1, Sunday]

A world champion from four years ago is trying to find his way to the top in international wrestling. And his first stop is the Ulaanbaatar Open. Zagir SHAKHIEV (UWW), who won gold at 65kg in 2021 World Championships, hopes to restart his career with the Ranking Series and is entered at 70kg.

Shakhiev won the European Championships as well in 2021 before the Worlds but in 2022, he was pinned by Shamil MAMMEDOV (UWW) in the Yasar Dogu final and Shakhiev never made it to international tournament again.

Despite his talent, Shakhiev won't have it easy in Ulaanbaatar. Asian silver medalist at 70kg Viktor RASSADIN (TJK) is coming to improve his ranking. Rassadin has had a few good wins in past one year including one over Chermen VALIEV (ALB), the Olympic bronze and European champion. He also had the Asian gold in his hands but Ernazar AKMATALIEV (KGZ) scored late to snatch the medal.

The hosts have three wrestlers at this weight class but the most eager to compete against Shakhiev will be Tulga TUMUR OCHIR (MGL). At the 2021 World Championships, Tumur Ochir suffered a 4-4 loss to Shakhiev. The Mongolian contested the scoring but to no avail. He won the bronze medal.

Iran has two wrestlers at this weight class -- Mohammadali AMOUZAD (IRI) and Aliakbar FAZLI (IRI). Amouzad is the twin brother of Olympic silver medalist Rahman. If he can replicate the conditioning and underhook of his brother, Amouzad can well upset a few names.

Enes BASAR (TUR)Enes BASAR (TUR) was at the Paris Olympics at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Greco-Roman: 60kg [May 30, Friday]

Three young stars will be challenging a skillful Olympian at 60kg. Enes BASAR (TUR), who surprised most by qualifying for the Paris Olympics, is at 60kg for the Ulaanbaatar. Basar has a defense that frustrates his opponents and his experience will give him the edge in the Nelson bracket of 60kg.

Former world U17 champion SURAJ (IND), Asian U23 champion Akyl SULAIMANOV (KGZ) and Kurmanbek ZHAPAROV (KGZ) will be the challengers to Basar in the weight class.

Suraj won historic age-group medals for India but has not been able to replicate the same at the senior level though he has been the best nationally for India. The Ranking Series will be a big test for him.

Kyrgyzstan two youngsters will be looking to make a mark in a weight class reserved for Olympic bronze medalist and world champion Zholaman SHARSHENBEKOV (KGZ). Sulaimanov has won age-group medals in Asia but finished fifth at the Asian Championships recently. Zhaparov, an Asian U20 silver medalist, will be returning to international competition after three years.