#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Preliminary freestyle World Championship seeds announced

Thursday, August 31, 2023 - 16:33 By Eric Olanowski

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BELGRADE, Serbia (August 31) --- United World Wrestling has released the preliminary freestyle seeds for the 2023 World Championships.

The point-based seeds were determined by a wrestler's participation and placement at the 2022 World Championships, 2023 Continental Championships and 2023 Ranking Series events.

Although it's highly unlikely that the brackets play out exactly how their seeded, but if the seeds were to hold true through the finals in the top-eight seeded system, here's how the bracket will look leading up to the gold-medal match:

Quarterfinals: 
No. 1 vs. No. 8 (top side)
No. 4 vs. No. 5 (top side)

No. 2 vs. No. 7 (bottom side)
No. 3 vs. No. 6 (bottom side)

Semifinals: 
No. 1 vs. No. 4 (top side)
No. 2 vs. No. 3 (bottom side)

Finals:
No. 1 vs. No. 2 

*The seeds are based on the current entries provided by National Federations and are subject to change.

Freestyle seeds:

57kg
No. 1 - Wanhao ZOU (CHN)
No. 2 - Zelimkhan ABAKAROV (ALB)
No. 3 - Zanabazar ZANDANBUD (MGL)
No. 4 - Darian CRUZ (PUR)
No. 5 - Almaz SMANBEKOV (KGZ)
No. 6 - Stevan Andria MICIC (SRB)
No. 7 - Aliabbas RZAZADE (AZE)
No. 8 - Beka BUJIASHVILI (GEO)

61kg
No. 1 - Reza Ahmadali ATRINAGHARCHI (IRI)
No. 2 - Narankhuu NARMANDAKH (MGL)
No. 3 - Shota PHARTENADZE (GEO)
No. 4 - Taiyrbek ZHUMASHBEK UULU (KGZ)
No. 5 - Pankaj PANKAJ (IND)
No. 6 - Emrah ORMANOGLU (TUR)
No. 7 - Jahongirmirza TUROBOV (UZB)
No. 8 - Nikolai OKHLOPKOV (ROU)

65kg
No. 1 - Rahman Mousa AMOUZADKHALILI (IRI)
No. 2 - Sebastian C RIVERA (PUR)
No. 3 - Tulga TUMUR OCHIR (MGL)
No. 4 - Iszmail MUSZUKAJEV (HUN)
No. 5 - Agustin Alejandro DESTRIBATS (ARG)
No. 6 - Vazgen TEVANYAN (ARM)
No. 7 - Edemi BOLKVADZE (GEO)
No. 8 - Bajrang BAJRANG (IND)

70kg
No. 1 - Ernazar AKMATALIEV (KGZ)
No. 2 - Zain Allen RETHERFORD (USA)
No. 3 - Arman ANDREASYAN (ARM)
No. 4 - Giorgi ELBAKIDZE (GEO)
No. 5 - Ramazan RAMAZANOV (BUL)
No. 6 - Servet COSKUN (TUR)
No. 7 - Ihor NYKYFORUK (URK)
No. 8 - Sanzhar DOSZHANOV (KAZ)

74kg
No. 1 - Soner DEMIRTAS (TUR)
No. 2 - Kyle Douglas DAKE (USA)
No. 3 - Tajmuraz Mairbekovic SALKAZANOV (SVK)
No. 4 - Yones Aliakbar EMAMICHOGHAEI (IRI)
No. 5 - Suldkhuu OLONBAYAR (MGL)
No. 6 - Mitchell Louis FINESILVER (ISR)
No. 7 - Murad KURAMAGOMEDOV (HUN)
No. 8 - Sagar JAGLAN (IND)

79kg
No. 1 - Mohammad NOKHODILARIMI (IRI)
No. 2 - Vladimeri GAMKRELIDZE (GEO)
No. 3 - Arman AVAGYAN (ARM)
No. 4 - Chandler MARSTELLER (USA)
No. 5 - Bolat SAKAYEV (KAZ)
No. 6 - Akhsarbek GULAEV (SVK)
No. 7 - Deepak DEEPAK (IND)
No. 8 - Peilong LI (CHN)

86kg
No. 1 - Sebastian JEZIERZANSKI (POL)
No. 2 - Boris MAKOEV (SVK)
No. 3 - Azamat DAULETBEKOV (KAZ)
No. 4 - Myles Nazem AMINE (SMR)
No. 5 - Hassan YAZDANICHARATI (IRI)
No. 6 - Abubakr ABAKAROV (AZE)
No. 7 - David Morris TAYLOR III (USA)
No. 8 - Tariel GAPHRINDASHVILI (GEO)

92kg
No. 1 - Miriani MAISURADZE (GEO)
No. 2 - Osman NURMAGOMEDOV (AZE)
No. 3 - Gankhuyag GANBAATAR (MGL)
No. 4 - Feyzullah AKTURK (TUR)
No. 5 - Rizabek AITMUKHAN (KAZ)
No. 6 - Matthew Phillip FINESILVER (ISR)
No. 7 - Zahid VALENCIA (USA)
No. 8 - Ermak KARDANOV (SVK)

97kg
No. 1 - Kyle SNYDER (USA)
No. 2 - Magomedkhan MAGOMEDOV (AZE)
No. 3 - Givi MATCHARASHVILI (GEO)
No. 4 - Vladislav BAJCAJEV (HUN)
No. 5 - Benjamin HONIS (ITA)
No. 6 - Awusayiman HABILA (CHN)
No. 7 - Erik THIELE (GER)
No. 8 - Akhmed TAZHUDINOV (BRN)

125kg
No. 1 - Taha AKGUL
No. 2 - Geno PETRIASHVILI
No. 3 - Lkhagvagerel MUNKHTUR
No. 4 - Daniel LIGETI
No. 5 - Amir Hossein Abbas ZARE
No. 6 - BATIRMURZAEV Yusup
No. 7 - Robert BARAN (POL)
No. 8 - Oleksandr KHOTSIANIVSKYI (UKR)