#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

Photo Feature: Wrestling with emotions, luck and history

Tuesday, August 29, 2023 - 19:10 By Vinay Siwach

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BELGRADE, Serbia (August 29) -- Come the Olympic qualifying World Championships and the world of wrestling sees surprises like no other. The 2023 World Championships in Belgrade will throw more such results in September but what happened four years ago at the 2019 World Championships in Astana, Kazakhstan?

In front of a packed Bayrs Arena, champions went down to youngsters, dreams were shattered, wrestlers high on emotions. While some dreams remained unfulfilled, many wrestlers managed to live theirs.

Here's a throwback to 10 memories captured in these photos from the 2019 edition, a championship that saw Kazakhstan finish fourth in Freestyle team rankings, Japan winning only three gold in Women's Wrestling and Riza KAYAALP (TUR) winning a gold medal at the pre-Olympic World Championships.

Haji ALIYEV (AZE)Letting it out: Haji ALIYEV (AZE). (Photo: UWW / Tony Rotundo)

It would have been a shame this was not the first photo from the 2019 World Championships. What happens when Haji ALIYEV (AZE), a three-time world champion and who has seen it all, suffers a loss after a thrilling bout in the opening round of a World Championships? Nothing good about that. Aliyev reacts towards the officials after his 4-2 loss to eventual champion Gadzhimurad RASHIDOV, before being escorted from the mat.

At the Tokyo Olympics, Aliyev would win a silver medal while Rashidov finished with a bronze after both were drawn on opposite side of the bracket.

J'den COX (USA)Breakfree: J'den COX (USA). (Photo: UWW / Kadir Caliskan)

J'den COX (USA) had beaten Alireza KARIMI (IRI) 5-2 in 2018. A year later, the two would meet in the final at 92kg. Cox would blank Karimi 4-0. Soon after the hand raise, Cox would let out a loud scream, holding the pose for the photographers. It was symbolic of Cox's dominance at the weight class as he became a two-time world champion.

Askhat DILMUKHADMEDOV (KAZ)Hometown hero: Askhat Dilmukhamedov (KAZ), red. (Photo: UWW / Tony Rotundo)

It was clearly Askhat Dilmukhamedov's world. The Bayrs Arena's loudest cheer over the nine days when the Kazakh Greco-Roman wrestler upset two-time Olympic champion Roman VLASOV in the 1/8 finals 3-0. He followed that up with a 4-3 win over returning world champion Viktor NEMES (SRB) to reach the semifinals. He would fall to the eventual world champion Tamas LORINCZ (HUN) in the semifinals, thus eliminating both Vlasov and Nemes. Incidentally, both Vlasov and Nemes failed to qualify for the Tokyo Olympics in later tournaments.

Mariya STADNIK (AZE)End of a drought: Mariya STADNIK (AZE). (Photo: UWW / Kadir Caliskan)

Mariya STADNIK (AZE) celebrates after pinning Yanan SUN (CHN) to reach the final at 50kg. 10 years after she won her first world title, Stadnik was a win away from her second. The then three-time Olympic medalist left Sun to fight for bronze, which she did not win. Stadnik's win did not just bring joy for her but for Yui SUSAKI (JPN) as well. Susaki got a second life, thanks to Stadnik. Susaki would go on to win the Olympic gold medal in Tokyo after beating Stadnik in semifinals and Sun in the final.

Iszmail MUSZUKAJEV (HUN)High Flying: Iszmail MUSZUKAJEV (HUN). (Photo: UWW / Tony Rotundo)

A photograph which aptly describes Iszmail MUSZUKAJEV (HUN). He is wrestling Cristian NICOLESCU (PLW) in his opening bout at 65kg. It seems Nicolescu has Muszukajev on the ropes with his attacks, forcing him to be airborne to defend. Come on! Wrestling fans knew Muszukajev but they got to really know him in 2019. Muszukajev would win the bout 14-4 not before letting Nicolescu score takedowns like he was chilling in a park. It was just the start of Muszukajev given jaw-dropping wrestling content.

Yong Mi PAK (PRK)The gold standard: Yong Mi PAK (PRK). (Photo: UWW / Kadir Caliskan)

Yong Mi PAK (PRK) looks at her coach while Mayu MUKAIDA (JPN) is in utter disbelief after Pak won the 53kg final via technical superiority. Pak became the first female world champion from DPR Korea. She won the best in Asia, winning two Asian Championships gold and the Asian Games gold in 2018. But to be a world champion made her the favorite for the gold in Tokyo. But soon a global pandemic would derail the world and DPR Korea would skip the Olympics in Tokyo. Mukaida went on to win the 53kg gold in Tokyo. Pak, perhaps, must have been similing if she watched the Olympics.

Sharif SHARIFOV (AZE)A win to remember: Sharif SHARIFOV (AZE). (Photo: UWW / Kadir Caliskan)

A 30-year-old Sharif SHARIFOV (AZE) takes out Olympic champion Kyle SNYDER (USA) after a battle. In one of the biggest upsets of the World Championships, Sharifov beat Snyder 5-2 in the 97kg semifinals and celebrated like a relieved man. The 2012 Olympic champion used his experience to shutdown Snyder. He would go on to lose the final against Abdulrashid SADULAEV but the semifinal win denied fans in Astana the third part of the Snyder-Sadulaev rivalry which ultimately happened in Tokyo.

Aisuluu TYNYBEKOVA (KGZ)Breaking Barriers: Aisuluu TYNYBEKOVA (KGZ). (Photo: UWW / Kadir Caliskan)

Aisuluu TYNYBEKOVA (KGZ) has broken many barriers related to Women's Wrestling in Kyrgyzstan. She was the first Olympian, first to reach a medal bout and in 2019, in front of a supportive crowd, Tynybekova became Kyrgyzstan's first-ever world champion in wrestling. Beating Taybe YUSEIN (BUL) in the dying seconds, Tynybekova completed a redemption of sorts as she suffered a heartbreaking loss in the bronze medal bout in Rio 2016. At the Tokyo Olympics, Tynybekova would lose the 62kg final to Yukako KAWAI (JPN), a wrestler the Kyrgyz star pinned in Astana.

Artur ALEKSANYAN (ARM)Beginning of a Rivalry: Artur ALEKSANYAN (ARM). (Photo: UWW / Tony Rotundo)

Artur ALEKSANYAN (ARM) has rarely been challenged on a wrestling mat. The Rio Olympic champion and then three-time world champion Aleksanyan was tested in the quarterfinals. Mohammadhadi SARAVI (IRI) was unbeaten in international competition and was a U20 world champion in 2018. Aleksanyan was closer to legendary status in Greco-Roman. Yet, Saravi would put Aleksanyan on the brink and the latter would win only 4-3 against the 21-year-old Iranian. While Saravi is still looking for his first win over Aleksanyan, the two met in the semifinals of the Tokyo Olympics with Aleksanyan winning before finishing with a silver medal.

Riza KAYAALP (TUR)Continuing the Trend: Riza KAYAALP (TUR). (Photo: UWW / Tony Rotundo).

2011. 2015. 2019. The Greco-Roman world champion at 130kg in those three editions has been Riza KAYAALP (TUR). Yes, the pre-Olympic year World Championships gold belongs to the Turkish giant.