#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleMonterrey

Yepez adds third Pan-Am gold; U.S. wins WW team title

Sunday, May 11, 2025 - 08:06 By Vinay Siwach

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MONTERREY, Mexico (May 10) -- Paris Olympics silver medalist Lucia YEPEZ (ECU) completed a hat-trick of Pan-Am golds while the United States added two more gold medals to its tally in Women's Wrestling at the Pan-American Championships in Monterrey, Mexico. Canada, which won two golds on Friday, got another one through Laurence BEAUREGARD (CAN) at 59kg.

Overall, the United States won the team title with 207 points with Canada finishing second with 170 points. Hosts Mexico was third with 131 points.

Yepez, wrestling for the first time since the Paris Olympic final, won the gold medal at 53kg after a 7-0 win in the final against Mariana ROJAS (VEN). This was Yepez's third straight gold medal at the Pan-Ams.

Two stepout and a activity clock point against Rojas helped Yepez get a 3-0 lead before a double-leg takedown and turn made it 7-0 in the first period. Surprisingly, there was no more scoring in the final as Yepez was happy to hold the center and the lead to win the top medal.

Kylie WELKER (USA)Kylie WELKER (USA) tries to score against Thamires MARTINS (BRA) in the 76kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

The United States, which won three gold medals on Friday, added two more through world bronze medalists Macey KILTY (USA) at 65kg and Kylie WELKER (USA) at 76kg.

Kilty was in a four-wrestler round-robin bracket and won her three bouts effortlessly. Kilty defeated Miki ROWBOTTOM (CAN) 10-0 in Round 1, secured a fall against Leticia DE OLIVERIA (BRA) in Round 2 and another 10-0 win in Round 3 against Alexis GOMEZ (MEX).

Welker, up against a tough bracket in 76kg, stepped and impressed with her performance to win her first Pan-Am gold. Olympic bronze medalist Milaimy MARIN POTRILLE (CUB) and defending champion Genesis REASCO (ECU), who has a win over Welker, were in the bracket.

But it was Welker and Thamires MARTINS (BRA) who reached the final. Welker defeated Reasco 10-0 while Martins stopped Potrille 9-7, both in the semifinals.

In the final, it took little effort for Welker to see off Martins, 8-1. The first period saw only a point for Welker as Martins was put on the 30-second activity clock but failed to score.

Both wrestlers put on the activity period in the second period and Welker's lead adjusted to 2-1. The only scoring scramble of the match was when Martins tried an outside trip but had no control of Welker's upper body. Welker swiftly got her head out and then scored a takedown to lead 4-1.

Martins shot for Welker's legs quiet a few times but failed to score any points. In the final five seconds, Martins drove Welker to the edge before the American countered with a whizzer and scored four points for the win.

At 59kg, Laurence BEAUREGARD (CAN) added her fourth Pan-Am title by winning both her bouts, in a three-wrestler bracket, in with ease. She defeated Abigail NETTE (USA) 6-3 in Round 1 and scored a 12-1 victory over Alma VALENCIA (MEX), 12-1, in Round 2.

Jaxen FORREST (USA)Jaxen FORREST (USA) celebrates after winning the 61kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Three Freestyle golds for U.S.

The Freestyle competition also began at the Pan-Am Championships on Saturday and the U.S. made a strong start. The country swept all three weight class, winning gold medals at 61kg, 74kg and 86kg.

At 61kg, 18-year-old Jaxen FORREST (USA) made his senior debut and won the gold without giving up a single point in three bouts. He defeated Joseph SILVA (PUR) in the final bout.

Silva was put on the activity clock in the first period and he failed to score which gave Forrest a 1-0 lead at the break. The second period saw more action as Forrest switched gears. He scored a takedown to lead 3-0 before blasting a double-leg attack for four points. He finished the bout with a takedown for two points and exposure which gave him two more points.

Ladarion LOCKETT (USA)Ladarion LOCKETT (USA) won the 74kg final 11-0 against Anthony MONTERO (VEN). (Photo: United World Wrestling / Osvaldo Aguilar)

Another youngster, world U20 silver medalist Ladarion LOCKETT (USA) won gold for the U.S. Lockett was also making his senior debut and defeated Anthony MONTERO (VEN), 11-0, in the final.

Lockett built a 5-0 lead with a big four-pointer in the first period and then exhibited how quick he is on the mat. Montero hit a snapdown to which Lockett lost momentum but pounced on Montero's left ankle in a blink. He scored a takedown and turn via lace to lead 9-0.

Montero tried a couple more attacks but Lockett saw them off before finishing the bout with a takedown and an 11-0 win.

Zahid VALENCIA (USA)Zahid VALENCIA (USA) won his second Pan-Am title. (Photo: United World Wrestling / Osvaldo Aguilar)

Zahid VALENCIA (USA), wrestling at the Pan-Am Championships after three years, reclaimed the 86kg title that he previously won in 2022. Just like his younger compatriots, Valencia had no trouble seeing off the 86kg field without giving up any points.

He defeated Jorge LLANO (ARG) 11-0 in the final in two minutes and 44 seconds. Valencia scored his two points via stepouts and Llano was hit with a point penalty for fleeing to make it 3-0 for Valencia. A takedown later, it became 5-0.

Llano was again hit with fleeing as Valencia scored a stepout and the score became 7-0. Valencia's takedown and gut-wrench finished the bout 11-0.

RESULTS

Women's Wrestling

53kg
GOLD: Lucia YEPEZ (ECU) df. Mariana ROJAS DIAZ (VEN), 7-0

BRONZE: Adrianny CASTILLO (ARG) df. Josefina RAMIREZ (MEX), via fall
BRONZE: Jaslynn GALLEGOS (USA) df. Serena DI BENEDETTO (CAN), 16-4

59kg
GOLD: Laurence BEAUREGARD (CAN)
SILVER: Abigail NETTE (USA)
BRONZE: Alma VALENCIA (MEX)

65kg
GOLD: Macey KILTY (USA)
SILVER: Miki ROWBOTTOM (CAN)
BRONZE: Alexis GOMEZ (MEX)

76kg
GOLD: Kylie WELKER (USA) df. Thamires MARTINS (BRA), 8-1

BRONZE: Genesis REASCO (ECU) df. Linda MACHUCA (ARG), 6-0
BRONZE: Milaimy MARIN POTRILLE (CUB) df. Neirili BANGUERO (VEN), 10-0

Freestyle

61kg
GOLD: Jaxen FORREST (USA) df. Joseph SILVA (PUR), 11-0

BRONZE: Joshua KRAMER (ECU) df. Esteban PEREZ (GUA), 10-0
BONZE: Garette SAUNDERS (CAN) df. Peter HAMMER (CRC), 14-8

74kg
GOLD: Ladarion LOCKETT (USA) df. Anthony MONTERO (VEN), 11-0

BRONZE: Adam THOMSON (CAN) df. Geannis GARZON (CUB), via disqualification
BRONZE: Cristian SANTIAGO (MEX) df. Luis BARRIOS (HON), 14-3

86kg
GOLD: Zahid VALENCIA (USA) df. Jorge LLANO (ARG), 11-0

BRONZE: Kevin DE LEON (MEX) df. Cesar UBICO (GUA), 9-4
BRONZE: Steven RODRIGUEZ (VEN) df. Taran GORING (CAN), 11-0