#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

Women's coaches and referees course held in Colombia

Thursday, April 24, 2025 - 12:59 By United World Wrestling Press

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RIONEGRO, Colombia (April 23) -- An unprecedented international course, exclusively for Spanish-speaking female coaches and referees, was held in Rionegro, Colombia from April 16 to 18.

Organized by United World Wrestling (UWW) with support from Olympic Solidarity, the event took place at the Recinto Quirama, gathering 33 participants from 15 Latin American countries.

The course was inaugurated by UWW Development Director Deqa NIAMKEY, UWW Sport and Development Officer Yuri Maier and member of the UWW Americas Executive Committee Fanny ECHEVERRY.

The educational sessions were led by Rafael GALVA LEBRON, an Olympic referee and member of the UWW Referee Commission, known for his passionate and dynamic teaching style and Raul TRUJILLO DIAZ, one of the most respected Greco-Roman wrestling coaches globally, recognized for guiding the legendary Olympic champion Mijain LOPEZ (CUB).

Throughout three days filled with camaraderie, learning, and solidarity, the participants engaged in integrated theoretical and practical sessions conducted in a shared venue.

This approach facilitated dynamic exchanges, ongoing dialogue between coaches and referees, and created a supportive and collaborative learning environment. The course activities included live simulations, technical analyses, motivational talks, and workshops on leadership and personal development.

Notably, the event featured motivational speeches by Jackeline RENTERIA, Colombia's two-time Olympic medalist and a leading figure in Women's Wrestling on the continent, and Jessica ECHEVERRY, President of the Risaraldense Wrestling League.

Both speakers emphasized shared experiences and the importance of women supporting each other beyond individual differences.

COLParticipants listen to United World Wrestling's Development Department's opening remarks. (Photo: United World Wrestling)

"This course was a significant opportunity to continue learning and to give back to the sport that has given me so much," Nes RODRIGUEZ (PUR) said. "Now, as a sports director, my goal is to inspire children and youth by showing them that sports can provide a life full of opportunities beyond any hardships."

Other expressed how motivated they were after attending the courses.

"It reminded me of the importance of never giving up, not only as a coach but also as a woman," Keliyojana VAZQUEZ (MEX) said. "I'm returning home with new tools to improve my work and appreciate myself more in every aspect."

"I leave with the commitment to build networks of support and communication among us," Paula GRAJALES (COL) said. "We are friends and colleagues who must unite to grow together and continue transforming our communities and the sport."

The pioneering course, aligned with the Gender Equality, Diversity, and Inclusion (GEDI) agenda of the International Olympic Committee, represented a historic milestone for women's wrestling in Latin America

The notable personal growth experienced by the participants confirmed that when women come together and put aside competition, they significantly amplify their transformative power, strengthening the future of women's sports in the region.