#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

UWW partners with Shigakkan University to expand global wrestling training opportunities

Wednesday, April 16, 2025 - 11:59 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (April 16) – In a significant step towards enhancing training opportunities for athletes, coaches, and the global wrestling community, United World Wrestling has formed a strategic partnership with Shigakkan University, Japan.

Recognized as a pioneering institution in wrestling education, Shigakkan University has been home to many legendary Japanese wrestlers and has played a crucial role in the sport’s development.

The predecessor school of the university was founded in 1905, and its legacy in wrestling education traces back to Chukyo Women’s University Wrestling Club, established in 1989.

Over the years, the institution became highly regarded in the field of physical education, producing numerous Olympic medallists and world-class wrestlers. In 2010, the university was renamed Shigakkan University, opening its door as coeducational institution while continuing their mission of excellence in sports education.

At the heart of Shigakkan University’s philosophy is the principle of “Capacity Building”, which focuses on five key pillars:

  • Wellness – Promoting physical and mental well-being
  • Intellectual Insight – Encouraging academic excellence and innovation
  • Social Ability – Fostering teamwork and communication skills
  • Self-Development – Encouraging continuous personal growth
  • Effective Citizenship – Cultivating leadership and global engagement

UWW President Nenad LALOVIC expressed his enthusiasm for the partnership, stating: “We are thrilled about this new collaboration with Shigakkan University, a prestigious institution recognized as the school of Japanese wrestling and highly respected within the global wrestling community. We are eager and excited to work with our colleagues at SUJ to contribute to the continued development of women’s wrestling worldwide.”

As part of this partnership, the UWW Development Department and Shigakkan University will work together to implement a range of high-impact initiatives, including:

  • Training camps for selected elite wrestlers, providing them with advanced technical, tactical, and physical preparation.
  • Education courses for wrestling coaches, aimed at equipping them with the latest coaching methodologies and sports science knowledge.
  • Knowledge-sharing activities, such as seminars, educational sessions, and coach exchanges, to promote continuous learning and best practices within the wrestling community.

These initiatives will play a vital role in strengthening world-class athlete preparation systems, supporting referees and coaches, and ensuring experience-sharing, particularly in the advancement of women’s wrestling.

Through this collaboration, UWW and Shigakkan University aim to elevate the sport by fostering international cooperation, enhancing training standards, and nurturing the next generation of wrestling champions.