#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Losonczi downs Olympic champ Novikov for 87kg European gold

Saturday, April 12, 2025 - 21:15 By Vinay Siwach

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BRATISLAVA, Slovakia (April 12) -- David LOSONCZI (HUN) had his task cut out at the European Championships.

Over the years, his performance at different competitions of two-day formats saw a dip on the second day. So Hungary coach Viktor LORINCZ told him to be focused for six minutes.

Losonczi was up against Olympic champion Semen NOVIKOV (BUL) in the 87kg final of the European Championships in Bratislava in Saturday. The two had recently met in the Paris Olympic semifinal which Novikov won.

But the final in European Championships was a different story.

Losonczi wrapped his arm around Semen NOVIKOV (BUL) and scored a takedown in the first 30 seconds to take a 2-0 lead. Novikov locked Losonczi around the chest and tried to shift to a seatbelt position but the Hungarian pushed Novikov out-of-bounds with his head to lead 3-0. Novikov was put in par terre which gave Losonczi one more point but he failed to score from par terre and settled for the 4-0 lead.

Novikov's chance came in the second period when he got the par terre position. He turned Losonczi one time but when he tried the second time, both wrestlers were out of bounds. Losonczi led 4-3 with 1:31 left on the clock.

There was no comeback for Novikov in the final. Earlier in the tournament, Novikov had won two bouts in thrilling fashion, scoring late, one time with only one second left.

"During the break I told him that just three more minute and you can be the European champion. So this pushed him," Lorincz said.

After the loss, Novikov said that he made a few which cost him dearly in the final.

"This is still the beginning of the season and I am not 100 percent, especially after winning the Paris Olympics. I think, mentally I am not ready. Olympics was different," Novikov said. "My goal is the World Championships. I am European champion and Olympic champion. I want to be world champion. More work and hope and I will be world champion. I was much better in the final than yesterday. I gifted him two positions after locking him. I made mistakes and you can't make mistakes at this level. Before the Olympics, I knew that any thing is possible. But after Olympic, I know that everything is possible. All you need is belief in yourself."

At 63kg, Kerem KAMAL (TUR) earned his second European title with big win in the final. Kamal came out with a takedown and suplex for a 6-0 lead. Armenia challenged the call asking for a foul hold below the legs from Kamal but it lost the challenge on review to give Kamal another point.

Aslanyan got one back when Turkiye challenged for a throw which was adjudged a risk action from Aslanyan who got a point for lost challenge. Both wrestlers were without any challenges after that.

In the second period, Aslanyan pushed the pace but failed to break Kamal. A stepout got him the second point which cut the lead to 7-2 with a minute left in the final.

At 55kg, Emin SEFERSHAEV (UWW) denied Eldaniz AZIZLI (AZE) his third European title by beating the Azerbaijan wrestler 1-1 in the final.

Sefershaev got the benefit of the new Greco-Roman rule that United World Wrestling is testing at the European Championships which awards the wrestler who got the first point the win if the match ends 1-1.

The former European champion got the first par terre advantage but failed to score any points. However, he defended his par terre position when Azizli got the advantage in the second period and kept his 1-1 lead for the gold, his second at the European Championships.

Malkhas AMOYAN (ARM) did not need any par terre advantages in his 77kg final against Ramaz ZOIDZE (GEO) as he scored a arm-drag takedown for two points in the second period and won his fourth straight European title.

This was Amoyan's first tournament since winning a bronze medal at the Paris Olympics and he did not show any sings of being away from the mat.

At 130kg, Sergei SEMENOV (UWW) defended his title with a 1-1 criteria win over Hamza BAKIR (TUR).

RESULTS

55kg
GOLD: Emin SEFERSHAEV (UWW) df. Eldaniz AZIZLI (AZE), 1-1

BRONZE: Vakhtang LOLUA (GEO) df. Manvel KHACHATRYAN (ARM), 8-1
BRONZE: Artiom DELEANU (MDA) df. Arnold MEGALY (SVK), 8-0

63kg
GOLD: Kerem KAMAL (TUR) df. Karen ASLANYAN (ARM), 7-2

BRONZE: Mairbek SALIMOV (POL) df. Andrii SEMENCHUK (UKR), 10-0
BRONZE: Vitalie ERIOMENCO (MDA) df. Murad MAMMADOV (AZE), via fall

77kg
GOLD: Malkhas AMOYAN (ARM) df. Ramaz ZOIDZE (GEO), 4-3

BRONZE: Ahmet YILMAZ (TUR) df. Albin OLOFSSON (SWE), via fall
BRONZE: Alexandru SOLOVEI (MDA) df. Aik MNATSAKANIAN (BUL), 3-1

87kg
GOLD: David LOSONCZI (HUN) df. Semen NOVIKOV (BUL), 4-3

BRONZE: Islam ABBASOV (AZE) df. Yaroslav FILCHAKOV (UKR), 2-1
BRONZE: Aleksandr KOMAROV (SRB) df. Hannes WAGNER (GER), 3-1

130kg
GOLD: Sergei SEMENOV (UWW) df. Hamza BAKIR (TUR), 1-1

BRONZE: Darius VITEK (HUN) df. Dzmitry ZARUBSKI (UWW), 6-0
BRONZE: Jello KRAHMER (GER) df. Beka KANDELAKI (AZE), 1-1