#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

On 14th attempt, Prevolaraki wins historic European gold for Greece

Friday, April 11, 2025 - 22:47 By Vinay Siwach

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BRATISLAVA, Slovakia (April 11) -- Maria PREVOLARAKI (GRE) made her first trip to the European Championships in 2011 when she was 19 years old. She competed in 14 European Championships and returned home with eight medals -- four silvers and four bronzes -- over the last 13 years.

Now 33 and competing at her 14th European Championships, Prevolaraki won her first gold medal with a thrilling win over Andreea ANA (ROU), ending a 24-year wait for Greece to have a champion in Women's Wrestling at the continental event. Former world champion Sofia POUMPOURIDOU (GRE) was the last and only other European champion for Greece in Women's Wrestling.

"I am very happy that I managed to earn the gold medal," Prevolaraki said. "I was waiting so many years to be the European champion and I am 33 years old but I managed to do it."

Over the years, Prevolaraki has lost four finals, all to different opponents. But Friday, she managed to keep her composure in a close bout for the win.

"This time I am more experienced and I did not feel any pressure," she said.  I played freely and good things happen when you have no pressure."

Wrestling in Bratislava in the 53kg weight class, Prevolaraki was hit with passivity first and put on the 30-second clock which expired without Prevolaraki scoring to give Ana 1-0 lead.

Ana extended her lead to 3-0 when Prevolaraki tried to hit a cut-back but was unsuccessful in the move. With more than two minutes remaining, Ana tried defending her 3-0 lead but was put on the activity clock when 1:10 were left.

During the 30-second period, Prevolaraki went for the leg-attack but Ana moved and tried getting behind Prevolaraki which she almost did and tried throwing the Greek with a cradle. But Prevolaraki was alerted and did not land in danger and scored a takedown. The activity clock against Ana expired which added another point for Prevolaraki, making the score 3-3 with the Greece wrestler leading on criteria of last point scored.

Romania decided to challenge, a strategic one. Even a lost challenge would need Ana to score a point to win from 4-3 with Prevolaraki lead and 3-3 with criteria to Prevolaraki.

On review, Romania lost the challenge and Prevolaraki led 4-3. Ana hit a sweep single and tried forcing Prevolaraki out of bounds but the Greece wrestler turned it around to get Ana's head out first and get another point to lead 5-3 which she defended and won the gold medal.

Maria PREVOLARAKI (GRE)Maria PREVOLARAKI (GRE) at the medal ceremony of the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

"I think I have had a good career," she said. "I am sad that I don't have an Olympic medal but I have many European medals and world Championships medals."

Prevolaraki, a four-time Olympian, a rare feat in wrestling, paid tribute to three-time Olympic champion Buvaisar SAITIEV, by wearing a shirt with his photo and message. Saitiev had passed away in March at the age of 49 years.

"The legend [Saitiev] is for all wrestler all over the world and his legend has no bounds. I wanted to pay a tribute to this legend," she said.