#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Adar, the woman of firsts in Turkiye wrestling, retires

Friday, April 11, 2025 - 09:17 By Vinay Siwach

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BRATISLAVA, Slovakia (April 10) -- Turkiye's first-ever Olympic medalist, first-ever world and European champion in Women's Wrestling, Yasemin ADAR (TUR)retired Thursday after 16 years of international wrestling.

A winner of seven gold medals at the European Championships did not have a fairytale ending as she lost the 76kg final against Anastasiya ALPYEYEVA (UKR) on Thursday at the European Championships in Bratislava.

Despite the loss, Adar undoubtedly retires the trailblazer in Women's Wrestling for Turkiye. In 2016, she won her first European title to create history before adding the world title in 2017. In 2021, she became the first Turkish wrestler in Women's Wrestling to win the bronze medal when she pinned Aiperi MEDET KYZY (KGZ) to claim the medal at the Tokyo Olympics.

"I had an incredible career in the 76kg category," Adar said after the European Championships final. "I had many successes and many firsts. I became a two-time world champion. I was at the Olympics with bronze medal. So I have an incredibly beautiful career and I am proud of myself. I can't believe it. It's very difficult to describe. I am very emotional today."

Adar, who had tears in her eyes while was taking off her shoes on the mat to mark her retirement, is aptly called the "woman of firsts" in Türkiye. With her teammates and family in the stands cheering for her, the final match became even more emotional for Adar.

"I finished my wrestling and believe me it was not easy at all," she said. "I even rehearsed it many times before coming here. I said this is where I will finish my career. In my speech, I always wanted to be considered as the legend of 76kilograms. This match was more nervous for me. I had planned it beforehand, I knew that this match was the last match. Even though I couldn't earn the gold medal, I ended it with silver. But believe me, there are really great successes in my career."

On how she came to the decision of retiring at the European Championships, Adar was clear that she wanted to pass on the baton to the younger generation.

"Even if you don't want it, wrestling starts to leave you," she said. "Although there are those who say I am very good, I try to compare it to a situation like this. I am 34-years-old with an 18-year-old athlete and unfortunately we cannot have the same performance."