#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Baev marks international return with European gold

By Vinay Siwach

BRATISLAVA, Slovakia (April 8) -- David BAEV (UWW) began his international career in Slovakia when he won the cadet [U17] world gold medal in 2014 in Snina, a small town in west Slovakia. Who would have thought that Baev's long awaited international return will also be in the same country.

Read More: Sidakov vs Valiev set for European gold

Baev returned to Slovakia after 11 years, ending his six-year absence from international competitions, winning the gold medal at 70kg at the European Championships, his first-ever.

"Honestly, I’ve been waiting for this moment for a very long time, and I enjoyed every second of it," Baev said after the final "I’ve so badly wanted to see those blue and purple banners from UWW Worlds and Europeans [respectively]."

David BAEV (UWW)David BAEV (UWW) at the podium of the U17 World Championships in 2014. (Photo: United World Wrestling)

Read More: Remembering Saitiev, the master on mat who inspired many

The 28-year-old last competed internationally at the 2019 World Championships in Astana where he won the 70kg gold medal. He tried moving to the 74kg weight class with a hope to make Olympic but with little success.

He moved back to 70kg and began winning again. On Tuesday, despite his long layoff from international scene, Baev hardly made it look like he was away for long.

David BAEV (UWW)David BAEV (UWW) wrestles Arman ANDREASYAN (ARM) in the 70kg final at the European Championships in Bratislava. (Photo: United World Wrestling / Kostadin Andonov)

Baev denied Arman ANDREASYAN (ARM) his second straight title at 70kg, beating the Armenian 4-1 in the final at his first international competition since winning the gold medal at the 2019 World Championships.

The first point of the bout was from Andreasyan's passivity and Baev scored a takedown in the second period for a 3-0 lead. A stepout made it 4-0 before he gave up a stepout for one point.

Baev celebrated winning his gold medal by spreading his arms and looking up to the skies with a sigh of relief. He later said that he did the same celebration when he won the gold in 2014 and decided to stay with the that celebration since then.

"My first victory where I celebrated was 11 years ago, also in Slovakia," he said. "Since then, after every win — and even after losses — I do the same celebration."

He recalled his first visit to Slovakia in 2014 and called the country in which he only has good memories.

"I was 16 years old when I traveled abroad for the first time — it was Slovakia," he said. "My first international competition [U17 Worlds], at 58 kilograms. I won, so I have only good memories of Slovakia. I have friends here, and some of my close friends even compete for the Slovak national team. I’ve visited them here, stayed with them."

David BAEV (UWW)David BAEV (UWW) on the podium after receiving his gold medal at the European Championships. (Photo: Untied World Wrestling / Kostadin Andonov)

Baev wore a "Buvaisar SAITIEV" tee shirt after his bouts and dedicated his gold medal to the three-time Olympic champion who passed away in March aged 49.

"Saitiev is a legendary wrestler," he said. "His name has practically become symbolic. It’s like when someone talks about basketball, they mention Jordan. Or when it’s football, they bring up Ronaldo or Maradona. In wrestling, it’s Saitiev. What he showed on the mat… no one has ever shown before, and probably no one ever will."

Remembering Saitiev, Baev said he met Saitiev once when he was four years old. However, he never got a chance to meet him again.

"I actually met him once as a kid," he said. "My father’s friends took me to the Akhmat Kadyrov Memorial tournament. I was very young, but I remember sitting at the same table with him — I even have a photo.

"Honestly, I’ve always wanted to ask him if he remembers that little boy sitting at the table with him in that café… But sadly, I never got the chance."

Baev was not the only one wearing the Saitiev shirt. Three other "UWW" wrestler won gold on Tuesday and dedicated their medals to Saitiev.

Nachyn MONGUSH (UWW)Nachyn MONGUSH (UWW), blue, defends against Azamat TUSKAEV (SRB) in the 57kg. (Photo: United World Wrestling / Kostandin Andonov)

At 57kg, Nachyn MONGUSH (UWW) earned his first-ever European gold medal after he defeated Azamat TUSKAEV (SRB), 7-4, a closely contested final.

Tuskaev, hoping to become Serbia's first-ever European champion in Freestyle, fell behind early with a point for his passivity and then a stepout. Mongush added a takedown to make it 4-0.

With time running out, Tuskaev made desperate attempts and got two for a takedown. A scramble was awarded two points each with Mongush still leading 6-4. In the final 10 seconds, Tuskaev was about to score a go-behind but Mongush blocked him and secured the win and his first-ever European gold.

France was looking for its first Freestyle European champion as it had two finalists on Tuesday but the drought is set to continue as both wrestlers failed to cross the hurdle to win gold.

At 65kg, Khamzat ARSAMERZOUEV (FRA) suffered a 3-0 defeat to Ibragim IBRAGIMOV (UWW) who had a dominant run to the gold medal. Ibragimov's win was similar to his 6-2 win over Arsamerzouev in the 2024 European U23 Championships final.

Arsamerzouev was hit with a passivity call in the first period and he failed to score, giving Ibragimov a 1-0 lead. While the French wrestler did make some inroads in the second period, Ibragimov managed to score a takedown for a 3-0 lead.

Two-time European silver medalist Zelimkhan KHADJIEV (FRA) will have to wait for his gold medal as former world champion Akhmed USMANOV (UWW) posted a 9-1 win in the 79kg final which also included a massive front headlock throw for four.

Usmanov now has back-to-back European gold medals while Khadjiev has third silver as had finished with silver medals at the 2018 and 2019 European Championships. 

Matcharashvili hat-trick

Givi MATCHARASHVILI (GEO) completed a hat-trick of European gold medals after he defeated Magomed KURBANOV (UWW) in the 97kg final.

Maintaining his perfect record of wins at European Championships, Matcharashvili pulled out his signature move of front headpinch and scored two points against Kurbanov to win 3-2, making a comeback after giving up a activity clock point and a stepout.

"This European Championships is important for me," Matcharashvili said. "I am a three-time champion now. I love wrestling and wrestling is my life."

Asked about his comeback against Kurbanov using a front chest wrap throw to take the lead, Matcharashvili said he knows that he will aways win that position

"This is my personal move," he said. "When I am in this position, 100 percent I will win the points."

Last year after winning the gold in Bucharest, Romania, Matcharashvili called out all 97kg wrestlers. This year, he was more humble in his message.

"The message is the same." he said. "This is my job and I am ready for every, anytime. When I am standing on the podium with our flag going up, that's what matters."

Matcharashvili's third gold puts him tied second the list of Georgians with most European titles in Freestyle with Rio 2016 Olympic champion Vladimir KHINCHEGASHVILI (GEO).

Eldar KURTANIDZE (GEO) still holds the record of most European titles for Georgia in Freestyle with five which he won in 1996, 1997, 1998, 2001 and 2005.

Photo

RESULTS

Freestyle

57kg
GOLD: Nachyn MONGUSH (UWW) df. Azamat TUSKAEV (SRB), 7-4

BRONZE: Islam BAZARGANOV (AZE) df. Ivaylo TISOV (BUL), 12-2
BRONZE: Aryian TIUTRIN (UWW) df. Niklas STECHELE (GER), 4-1

65kg
GOLD: Ibragim IBRAGIMOV (UWW) df. Khamzat ARSAMERZOUEV (FRA), 3-0

BRONZE: Vazgen TEVANYAN (ARM) df. Goga OTINASHVILI (GEO), via forfeit
BRONZE: Ali RAHIMZADA (AZE) df. Andrii SVYRYD (UKR), 4-0

70kg
GOLD: David BAEV (UWW) df. Arman ANDREASYAN (ARM), 4-1

BRONZE: Akaki KEMERTELIDZE (GEO) df. Oleksii BORUTA (UKR), 6-2
BRONZE: Kanan HEYBATOV (AZE) df. Iszmail MUSZUKAJEV (HUN), 5-2

79kg
GOLD: Akhmed USMANOV (UWW) df. Zelimkhan KHADJIEV (FRA), 9-1

BRONZE: Akhsarbek GULAEV (SVK) df. Ion MARCU (MDA), 3-0
BRONZE: Vladimeri GAMKRELIDZE (GEO) df. Mohammad MOTTAGHINIA (ESP), 4-1

97kg
GOLD: Givi MATCHARASHVILI (GEO) df. Magomed KURBANOV (UWW), 3-2

BRONZE: Richard VEGH (HUN) df. Radoslaw BARAN (POL), 10-6
BRONZE: Batyrbek TSAKULOV (SVK) df. Radu LEFTER (MDA), 11-0

Semifinals

61kg
GOLD: Arsen HARUTYUNYAN (ARM) vs. Zavur UGUEV (UWW)

SF 1: Arsen HARUTYUNYAN (ARM) df. Zelimkhan ABAKAROV (ALB), 5-2
SF 2: Zavur UGUEV (UWW) df. Dzmitry SHAMELA (UWW), 10-0

74kg
GOLD: Chermen VALIEV (ALB) vs. Zaurbek SIDAKOV (UWW)

SF 1: Chermen VALIEV (ALB) df. Aghanazar NOVRUZOV (AZE), 6-0
SF 2: Zaurbek SIDAKOV (UWW) df. Murad KURAMAGOMEDOV (HUN), 2-0

86kg
GOLD: Magomed RAMAZANOV (BUL) vs. Mahamedkhabib KADZIMAHAMEDAU (UWW)

SF 1: Magomed RAMAZANOV (BUL) df. Sebastian JEZIERZANSKI (POL), via fall (9-0)
SF 2: Mahamedkhabib KADZIMAHAMEDAU (UWW) df. Artur NAIFONOV (UWW), 6-3

92kg
GOLD: Osman NURMAGOMEDOV (AZE) vs. Dauren KURUGLIEV (GRE)

SF 1: Osman NURMAGOMEDOV (AZE) df. Miriani MAISURADZE (GEO), 5-2
SF 2: Dauren KURUGLIEV (GRE) df. Feyzullah AKTURK (TUR), 3-3

125kg
GOLD: Giorgi MESHVILDISHVILI (AZE) vs. Solomon MANASHVILI (GEO)

SF 1: Giorgi MESHVILDISHVILI (AZE) df. Dzianis KHRAMIANKOU (UWW), 8-5
SF 2: Solomon MANASHVILI (GEO) df. Kamil KOSCIOLEK (POL), 8-3