#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Sidakov vs Valiev set for European gold at 74kg

Tuesday, April 8, 2025 - 15:03 By Vinay Siwach

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BRATISLAVA, Slovakia (April 8) -- Zaurbek SIDAKOV (UWW) will wrestle for the European gold medal for the first time in his career.

The four-time world champion, who last and only time wrestled at the European Championships in 2016, entered the 74kg final in Bratislava, Slovakia on Tuesday. He will take on Paris Olympic bronze medalist Chermen VALIEV (ALB) for the gold medal.

Sidakov defeated Murad KURAMAGOMEDOV (HUN), 2-0, in the 74kg semifinal after he took out four-time European champion Tajmuraz SALKAZANOV (SVK), 4-2, in a close quarterfinal.

Valiev defeated Aghanazar NOVRUZOV (AZE) 6-0 in the other semifinal as he countered in style while keeping his attacks. He scored from leg-attack when Novruzov was on the activity clock and countered an attempted attack from Novruzov for another takedown.

A stepout made it 6-0 as Valiev booked his spot in the final against Sidakov, who won their last meeting 3-2 three years ago.

Arsen HARUTYUNYAN (ARM)Arsen HARUTYUNYAN (ARM) battles Zelimkhan HARUTYUNYAN (ALB) in the 61kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

At 61kg, Arsen HARUTYUNYAN (ARM) moved to the final after beating Zelimkhan ABAKAROV (ALB) 5-2 in a thrilling semifinal. Harutyunyan scored a takedown and lace to lead 4-0 in the first period and maintained the lead for a long time before Abakarov hit a arm-throw for two points. Harutyunyan kept the 4-2 lead despite Abakarov's desperate attempts to score.

The four-time European champion will face Zavur UGUEV (UWW) for the gold medal after the Tokyo Olympic champion rocked Dzmitry SHAMELA (UWW) 10-0 in a one-sided semifinal. Mixing his attacks, Uguev hit a double-leg for four to finish the bout.

Mahamedkhabib KADZIMAHAMEDAU (UWW)Mahamedkhabib KADZIMAHAMEDAU (UWW) hits a cradle throw on Artur NAIFONOV (UWW) in their 86kg semifinal during the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

The 86kg final will between Olympic champion Magomed RAMAZANOV (BUL) and Mahamedkhabib KADZIMAHAMEDAU (UWW), a rematch of the 2020 European final at 79kg which Kadzimahamedau won.

Kadzimahamedau had to pull out his iconic cradle for four to pull off a win over Artur NAIFONOV (GRE). He was trailing 3-2 when he hit the move and secured a 6-3 win.

Ramazanov entered the final after he had a field day in Bratislava. He secured a fall over over Sebastian JEZIERZANSKI (POL) in the semifinal. He was ahead 5-0 before a big double-leg attack for two points and figure-four turn made it 9-0. He held Jezierzanski on the back and secured the fall.

Dauren KURUGLIEV (GRE) returned to the European final, although in a new weight class. The Paris Olympic bronze medalist at 86kg was wrestling at 92kg and survived a scare against former European champion Feyzullah AKTURK (TUR), winning 3-3 on criteria.

Akturk fell behind 2-1 and scored a stepout with 10 seconds left on the clock to make it 2-2 but Kurugliev led on criteria for his takedown in the first period. Turkiye challenged the call asking for a takedown but lost the challenge to make 3-2 for Kurugliev.

Akturk scored another stepout but that was all he could do in the final 10 seconds and Kurugliev won 3-3.

He will take on Osman NURMAGOMEDOV (AZE) for the gold medal after the Azerbaijan wrestler defeated world silver medalist Mirani MAISURADZE (GEO) 5-2 in the other semifinal.

At 125kg, Paris Olympic bronze medalist Giorgi MESHVILDISHVILI (AZE) will clash with Solomon MANASHVILI (GEO) for the gold medal after the two had to dug deep in the semifinals.

Meshvildishvili hung on for a 8-5 win over Dzianis KHRAMIANKOU (UWW) after the latter made it 6-5.

Manashvili scored a four-pointer to beat Kamil KOSCIOLEK (POL), 8-3 and enter the gold medal bout.

RESULTS

61kg
GOLD: Arsen HARUTYUNYAN (ARM) vs. Zavur UGUEV (UWW)

SF 1: Arsen HARUTYUNYAN (ARM) df. Zelimkhan ABAKAROV (ALB), 5-2
SF 2: Zavur UGUEV (UWW) df. Dzmitry SHAMELA (UWW), 10-0

74kg
GOLD: Chermen VALIEV (ALB) vs. Zaurbek SIDAKOV (UWW)

SF 1: Chermen VALIEV (ALB) df. Aghanazar NOVRUZOV (AZE), 6-0
SF 2: Zaurbek SIDAKOV (UWW) df. Murad KURAMAGOMEDOV (HUN), 2-0

86kg
GOLD: Magomed RAMAZANOV (BUL) vs. Mahamedkhabib KADZIMAHAMEDAU (UWW)

SF 1: Magomed RAMAZANOV (BUL) df. Sebastian JEZIERZANSKI (POL), via fall (9-0)
SF 2: Mahamedkhabib KADZIMAHAMEDAU (UWW) df. Artur NAIFONOV (UWW), 6-3

92kg
GOLD: Osman NURMAGOMEDOV (AZE) vs. Dauren KURUGLIEV (GRE)

SF 1: Osman NURMAGOMEDOV (AZE) df. Miriani MAISURADZE (GEO), 5-2
SF 2: Dauren KURUGLIEV (GRE) df. Feyzullah AKTURK (TUR), 3-3

125kg
GOLD: Giorgi MESHVILDISHVILI (AZE) vs. Solomon MANASHVILI (GEO)

SF 1: Giorgi MESHVILDISHVILI (AZE) df. Dzianis KHRAMIANKOU (UWW), 8-5
SF 2: Solomon MANASHVILI (GEO) df. Kamil KOSCIOLEK (POL), 8-3