#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

European history for Serbia; Matcharashvili makes 3rd straight final

By Vinay Siwach

BRATISLAVA, Slovakia (April 7) -- Paris silver medalist and defending 97kg champion Givi MATCHARASHVILI (GEO) posted his photo on Instagram last week and captioned it: "I declare the hunting season open."

Two weeks later, Matcharashvili is doing exactly that. He marked the start of the season at 97kg by making it to his third European Championships final in Bratislava.

The first day of the European Championships, which got underway at the X-Bionic Sphere on Monday, turned out to be historic for Serbia as it got its first-ever Freestyle finalist at the European Championships and France ended its drought of missing out on the finals.

Matcharashvili, who participated in the Zagreb Open at 125kg, returned to his preferred 97kg and spent only 4 minutes and 45 seconds in his two bouts in Bratislava to make the final.

In the semifinal, Richard VEGH (HUN) failed to challenge Matcharashvili who scored a takedown and four gut-wrenches to post 10-0 technical superiority in just a minute and 24 seconds.

Matcharashvili has never lost at the European Championships, winning two back-to-back golds in 2023 and 2024. He is a step closer to a third straight gold medal and will take on Magomed KURBANOV (UWW) for it.

Kurbanov, a former European champion at 92kg, had to tougher path to the final. He scored a 5-2 win over Radu LEFTER (MDA) in the other semifinal. He was ahead 3-0 but got surprised by a Lefter front headlock exposure for two. However, Kurbanov recovered and scored a match-winning takedown to win and book a spot in the final.

Kurbanov was a late replacement for Abdulrashid SADULAEV (UWW) at 97kg after Sadulaev failed to travel to Bratislava with the team

Azamat TUSKAEV (SRB)Azamat TUSKAEV (SRB) became the first Serbian Freestyle wrestler to enter final of European Championships. (Photo: United World Wrestling / Kostadin Andonov)

History for Serbia

Azamat TUSKAEV (SRB) created history for Serbia when he reached the 57kg final, becoming the first Freestyle wrestler from the country to make it to the final.

The 2020 European champion for Russia, Tuskaev switched to Serbia in 2024 and returned to the final after five years. He will face Nachyn MONGUSH (UWW) for the gold medal bout at 57kg.

In the semifinal, Tuskaev defeated Aryian TIUTRIN (UWW), 3-1, after the two were put on 30-second activity clocks. Tuskaev scored a stepout in addition to the activity clock point to take the lead in the final minute of the bout. Tiutrin tried to get the one point for a criteria win but failed to break Tuskaev's defense.

Mongush blanked Islam BAZARGANOV (AZE) 5-0 in the other semifinal which he controlled for full six minutes. He got on the scoreboard when Bazarganov as cautioned for one point for hitting him with open hands.

Bazarganov was on activity clock when he was cautioned and as the clock expired, Mongush led 2-0. Mongush added two stepouts to make it 4-0 at the break before another activity lock point in the second period was enough for a 5-0 win for Mongush.

Khamzat ARSAMERZOUEV (FRA)Khamzat ARSAMERZOUEV (FRA) tries to defend an attack from Ali RAHIMZADA (AZE) in the 65kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

France also had something to rejoice as two wrestlers reached the finals, ending a four-year drought of a finalist in Freestyle. Young star Khamzat ARSAMERZOUEV (FRA) and veteran Zelimkhan KHADJIEV (FRA) booked finals spot for France at 70kg and 79kg respectively, putting the nation in the finals for the first time since 2021.

However, their path to gold will be tricky.

Arsamerzouev will have the repeat of the European U23 Championships from 2024 and face two-time world U23 champion Ibragim IBRAGIMOV (UWW) for the 65kg gold medal. Ibragimov won that bout 6-2 for the gold medal.

The French wrestler barely made it to the final as Ali RAHIMZADA (AZE) had him in a tangle in the final 10 seconds and scored an exposure. However, Arsamerzouev also got two points for exposure to win 4-3.

Rahimzada had fallen behind 2-1 earlier when challenged for a stepout but lost the challenge, denying him any other opportunity to challenge in the match.

Ibragimov rolled into the 65kg final on his senior European Championships debut with a stunning 11-0 win over Goga OTINASHVILI (GEO) in the semifinal. He led 1-0 at the break for Otinashvili's passivity but second period saw Ibragimov break into action as he defended a leg attack and countered with a takedown. He scored two turns using gut-wrench and leg lace to lead 7-0. A go-behind takedown put him 9-0 ahead before an easy turn got him into the final 11-0.

While this was a dominant win, Ibragimov pulled off an incredible comeback against former European champion Vazgen TEVANYAN (ARM) in the quarterfinal, beating him 3-2. Tevanyan led 2-1 with 90 seconds remaining on the clock but Ibragimov hit a collar-tie snap to score a takedown and take a 3-2 lead which he defended till the end.

Zelimkhan KHADJIEV (FRA)Zelimkhan KHADJIEV (FRA) defeated Ion MARCU (MDA) 7-0 in the 79kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

For Khadjiev, a two-time silver medalist, world 79kg champion Akhmed USMANOV (UWW) stands between him and the gold medal which Khadjiev lost in 2018 and 2019 after losing in two straight finals.

The 30-year-old broke Ion MARCU (MDA) down with his attacking style and claimed a 7-0 victory in the semifinal. Khadjiev had two stepouts, an activity clock point and two takedowns in his win.

"It was really tough," Khadjiev said. "Three years ago I went to Oklahoma State [University] to train and even young wrestlers were beating easily. But I didn’t give up. I wanted to win something."

While there have been many instances of Khadjiev losing in the final seconds earlier in his career, the 2025 season has begun on a positive note for the French.

He won the Zagreb Open in January and is now a win away from his first gold medal at the European Championships. Khadjiev put the success on wrestling more 'professionally.'

"I can say that now my wrestling in more mature," he said. "I don’t risk it or do something aimlessly. I even watch the matches of my opponents, try to analyze them. I never did that before. I would say I wrestle more professionally now."

Akhmed USMANOV (UWW)Akhmed USMANOV (UWW) defends an attack from Mohammad MOTTAGHINIA (ESP) in the 79kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

If he watched Usmanov's wrestling videos from Monday, Khadjiev may think he has a chance. Usmanov was a shadow of himself from the 2023 World Championships. Though he reached the final, Usmanov never got going, winning the final 7-0 against Mohammad MOTTAGHINIA (ESP) with his counter wrestling.

In the quarterfinal, Usmanov barely managed to sneak through against former European champion Vasyl MYKHAILOV (UKR). Usmanov was trailing 1-1 on criteria after the two wrestlers failed to score in the activity periods. In the final minute of the bout, Mykhailov was put on the activity clock for the second time. He failed to score, giving Usmanov a 2-1 lead which he defended for the final 28 seconds and secured the win.

European Championships debutant David BAEV (UWW), wrestling internationally for the first time since winning the world gold in 2019, booked spot in the 70kg final with a cautious 3-0 win over Kanan HEYBATOV (AZE) in the semifinal.

In his opening bout, he defeated world 65kg champion Iszmail MUSZUKAJEV (HUN) rather easily with a score of 10-0.

Baev will take on defending champion Arman ANDREASYAN (ARM) for the gold medal after the Armenian managed to hang on for a 3-1 win over Akaki KEMERTELIDZE (GEO).

Andreasyan scored takedown and got a point for Kemertelidze's passivity which took him to his third European final.

Photo

RESULTS

Freestyle Semifinals

57kg
GOLD: Azamat TUSKAEV (SRB) vs. Nachyn MONGUSH (UWW)

SF 1: Nachyn MONGUSH (UWW) df. Islam BAZARGANOV (AZE), 5-0
SF 2: Azamat TUSKAEV (SRB) df. Aryian TIUTRIN (UWW), 3-1

65kg
GOLD: Ibragim IBRAGIMOV (UWW) vs. Khamzat ARSAMERZOUEV (FRA)

SF 1: Khamzat ARSAMERZOUEV (FRA) df. Ali RAHIMZADA (AZE), 4-3
SF 2: Ibragim IBRAGIMOV (UWW) df. Goga OTINASHVILI (GEO), 11-0

70kg
GOLD: Arman ANDREASYAN (ARM) vs. David BAEV (UWW)

SF 1: David BAEV (UWW) df. Kanan HEYBATOV (AZE), 3-0
SF 2: Arman ANDREASYAN (ARM) df. Akaki KEMERTELIDZE (GEO), 3-1

79kg
GOLD: Zelimkhan KHADJIEV (FRA) vs. Akhmed USMANOV (UWW)

SF 1: Zelimkhan KHADJIEV (FRA) df. Ion MARCU (MDA), 7-0
SF 2: Akhmed USMANOV (UWW) df. Mohammad MOTTAGHINIA (ESP), 7-0

97kg
GOLD: Givi MATCHARASHVILI (GEO) vs. Magomed KURBANOV (UWW)

SF 1: Givi MATCHARASHVILI (GEO) df. Richard VEGH (HUN), 10-0
SF 2: Magomed KURBANOV (UWW) df. Radu LEFTER (MDA), 5-2