#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#JapanWrestling

Tokyo Olympic champ Otoguro calls it a career at 26

By Ken Marantz

TOKYO (April 6) -- Tokyo Olympic gold medalist Takuto OTOGURO (JPN), whose dynamic moves and fierce tenacity thrilled fans around the world, suddenly announced his retirement, bringing down the curtain on a short but glory-filled career also plagued by injuries.

"Some may be surprised by this sudden announcement, but I have decided to retire as a wrestler," the 26-year-old Otoguro wrote on Instagram on Friday that included an English translation. "I discovered wrestling and became obsessed with it, and [was] loved and supported so much that it was a happy wrestling life."

Otoguro, who still remains Japan's youngest-ever male world champion for the freestyle 65kg gold he won in 2018, said he feels no uneasiness about leaving the mat, while adding a cryptic message about how the sport lost some of its shine for him.

"I have no regrets, because I was able to play the wrestling I love until I started to hate it," Otoguro wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Takuto Otoguro (@01096taku)

It seems that being unable to defend his Olympic title at the 2024 Paris Games likely swayed his decision. First, he was hampered by a lingering foot injury and failed to secure Japan's quota at 65kg at the 2023 World Championships. Then he lost out in the domestic qualifying process to eventual gold medalist Kotaro KIYOOKA (JPN).

As it turned out, the 6-6 loss to Kiyooka in the semifinals at the All-Japan Championships in December 2023 would prove to be Otoguro's final match. There was no symbolic leaving of the shoes on the mat at the time.

In stepping away, Otoguro paid tribute to all those who helped him achieve his success, while expressing his gratitude for putting up with his self-acknowledged stubbornness.

"My family, coaches, trainers, fellow wrestlers, and everyone who supported me and cheered me on," Otoguro wrote. "I can't mention all of their names, but I think I was a crazy and difficult wrestler to deal with. Thank you for believing in me and supporting me."

Otoguro won gold and bronze medals in three appearances at the cadet (U17) worlds, but gained widespread global notoriety with his dazzling performance at the 2018 World Championships in Budapest.

Otoguro overcame an ankle injury to notch a 16-9 victory over Bajrang PUNIA (IND) in a wild, freewheeling final that was selected as UWW's Freestyle Match of the Year  -- overshadowing his 15-10 come-from-behind win in the semifinals over Akhmed CHAKAEV (RUS).  He was also chosen as the Breakout Performer of the Year.

That made him, at 19 years 10 months, Japan's youngest-ever male world gold medalist, breaking the previous record held by 1976 Olympic gold medalist Yuji TAKADA (JPN), his head coach at Yamanashi Gakuin University.

Otoguro, who won back-to-back titles at the Asian Championships in 2020 and 2021, hit the pinnacle of his career at the Tokyo Olympics. He defeated in succession Iszmail MUSZUKAJEV (HUN), avenging a loss in the bronze-medal match at the 2019 worlds; Gadshimurad RASHIDOV (ROC), the 2019 world champion; and Haji ALIEV (AZE), a 2016 Olympic bronze medalist and former world champion.

Otoguro started wrestling at age 4, following older brother Keisuke into the wrestling club coached by their father. He found success early, winning five straight national titles for his elementary school age group from second to sixth grades.

In a 2019 interview with The Japan News, Otoguro recalled the battles he and Keisuke had in their home, and how it laid the foundation for his future success.  "We would break windows, and open holes in the wall," he said, his soft-spoken, reserved nature contrasting with his aggressive style on the mat. "It would escalate from wrestling into fighting. It made us both better. It was the best way."

Otoguro opted to leave their home in Yamanashi Prefecture after elementary school to enroll in the JOC Elite Academy in Tokyo. He won the national junior high school title, then became the fourth wrestler in history to win the national Inter-High tournament for three consecutive years.

For university, Otoguro returned to his home prefecture to attend Yamanashi Gakuin, where his practice partners included 2017 world 57kg champion Yuki TAKAHASHI (JPN) and world 70kg bronze medalist Yuji FUJINAMI (JPN), the older brother Paris women's gold medalist Akari FUJINAMI (JPN).

"Of course he works hard, but what I am most envious about him is his total preparation for matches," Takahashi was quoted as saying by The Japan News. "He knows no fear. He is really remarkable."

Early in his freshman year, Otoguro suffered his first major injury, a torn cruciate ligament in the knee, that kept him off the mat for about a year. But he came back in the fall of 2017 and, at that year's All-Japan, defeated 2016 Rio Olympics 57kg silver medalist Rei HIGUCHI (JPN) for the first of three national titles.

Upon graduation, Otoguro followed Keisuke again, this time to the Japan Self-Defense Forces' Physical Training School team. He has not indicated what he plans to do in the future.

"To everyone who loved my wrestling: I feel a little lonely, but this is farewell as a wrestler. I hope that the wrestling world moves in a positive direction in the future."