#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

Strengthening the Skills of Coaches, Referees, and Administrators for the Development of Wrestling in Africa

By United World Wrestling Press

El Jadida, UWW Africa Center – (April 4) --- United World Wrestling Africa, under the leadership of its President, Fouad Meskout, Vice President of United World Wrestling, is firmly committed to the development of wrestling on the continent. In collaboration with the Royal Moroccan Wrestling Federation, a certification training was organized from March 23-29, 2025.

As a prelude to the 2025 African Championships, which will be held in Morocco in early May 2025, the UWW Africa Center in El Jadida hosted an extensive training program designed for coaches, referees, and administrators across Africa. This seven-day intensive program aimed to enhance the technical and administrative skills of key stakeholders in the development of wrestling on the continent.

A Pan-African Participation
Representatives from several African nations participated in this training session, demonstrating the growing commitment to developing wrestling across the continent. The participating countries included Angola, Burkina Faso, Côte d'Ivoire, Cameroon, Tunisia, South Africa, Guinea, and Morocco.

List of Participants:

  • Angola: Nseke Tiago Ndonga
  • Burkina Faso: Zinzere Wendpoulougo Augustae Daniel, Debe Blaise, Kabre Ousseni (President of the Federation)
  • Côte d'Ivoire: Coulibaly Yire Mariam Solange, Assalé Adje Jean-Claude Pamphille
  • Cameroon: Tsam Megom Gervais, Ngono Eyia Epse Ngoumou Edwige
  • Tunisia: Aymen Lamloumi
  • South Africa: Davel Donawan
  • Morocco: Kabil Driss, Najih Abdelhak, Ouled Ben Taliaa Redouane, Hatimi Youssef
  • Guinea: Sow Mamadou Bodo (Secretary General of the Federation)

UWWAParticipants walk through a training session with UWW Development Officier, Vincent AKA. (Photo: United World Wrestling)

A Well-Structured and Comprehensive Program

During this training, participants followed an intensive curriculum focused on the three key domains of wrestling development:

Coaches: Technical and methodological skill development, training plan design, performance management, and athlete safety.
Referees: Advanced rule analysis, positioning on the mat, competition management, and communication.
Administrators: Official communication management, utilization of UWW digital tools (Athena Platform, UWW Academy, Development Programs).

Under the supervision of renowned experts, including Vincent AKA (Coach Trainer and UWW Development Officer), Kamel Bouaziz (Referee Trainer), and Youssef Bouaziz (Administrator Trainer), participants received high-level training, equipping them with new skills to effectively contribute to the growth of wrestling in their respective countries.

Testimonials from Participants
📌 Kabil Driss (Coach, Morocco):
"I am proud and very happy to have participated in this training. We have built an extraordinary friendship with my fellow referees, coaches, and administrators. Thank you for your competence and warm participation in this seminar in Morocco. A big thank you to Mr. AKA, an exceptional leader in the development of wrestling in Africa. Your training and collaboration, as well as your educational system, have allowed us to learn and improve our understanding of our respective roles."

📌 Donovan Davel (South Africa):
"First of all, I would like to thank the Moroccan Wrestling Federation for organizing this wonderful training week. I also want to express my gratitude to the entire center’s team for their kindness and warm welcome. To the trainers Mr. Vincent, Kamel, and Youssef, your teaching was exceptional. It was a great privilege to be part of this program. I am convinced that we will all share this experience and the valuable knowledge gained in our respective countries to continue developing our beloved sport."

📌 Assalé Adje Jean-Claude Pamphille (Côte d’Ivoire):
"We return to our homeland with a great impression and a mind full of valuable knowledge. I cannot continue without reiterating my gratitude to our three trainers: our compatriot Vincent Aka (Coach Training Module), Bouaziz Med Kamel (Referee Training Module), and Youssef Bouaziz from the IT department (Administrator Training Module). Their expertise was undeniable. We return home with the necessary skills to improve our federation’s operations, especially for the benefit of our athletes."

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Participants learn about the extensive training program designed for coaches, referees, and administrators at the UWW Africa Center in El Jadida.


Closing and Future Prospects
The training concluded on March 29, 2025, with an assessment of the knowledge acquired and a certificate award ceremony hosted by members of the Royal Moroccan Wrestling Federation. This initiative aligns with United World Wrestling Africa’s mission to professionalize and structure wrestling across the continent.

Present at the closing ceremony, Kabre Ousseni, the newly elected President of the Burkinabé Wrestling Federation, expressed his gratitude:

"I would like to thank the members of the Royal Moroccan Wrestling Federation for their presence, which added prestige to this ceremony. I also take this opportunity to commend President Fouad Meskout for his continuous efforts in developing wrestling on the continent."

With these newly acquired skills, the trained coaches, referees, and administrators are now better equipped to train and develop wrestling in their respective countries, contributing to the growth of this sport across Africa.

President Fouad Meskout emphasized:
"We are on the right track to overcome challenges together, and we will continue to organize development activities ahead of the African Championships."