#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestlingHistory

Wrestling History: Who was Ivan Yarygin?

By United World Wrestling Press

For most, a trip to Krasnoyarsk, Siberia on the last weekend of January each year would sound chilling. Afterall, it is one of the coldest regions on the planet.

But for the past 35 years, wrestlers from around the world attend the Ivan Yarygin Grand Prix in January, the tournament which kicks off the season for most countries.

The prestigious tournament sees close to 1000 wrestlers vying for the gold medals in Freestyle and Women's Wrestling. But who was Ivan Yarygin after whom the tournament is named?

Born in Kemerovo, Soviet Union on November 7, 1948, Yarygin was a two-time Olympic gold medalist and a world champion who went on to became the coach of the Soviet Union team and later the Russian national team.

In 1966, aged 18, Yarygin was stationed in Krasnoyarsk with the army and began training with legendary coach Dmitry MINDIASHVILI to polish his technique.

Famous for winning his Olympic bouts via fall, Yarygin won seven bouts at the 1972 Games in just over seven minutes. Those were days when a bout could extend till nine minutes. He pinned all seven wrestlers before time and no one has come close to matching that record.

How did Yarygin begin training in wrestling?

Yarygin played football in his village. His big built made him a perfect goalkeeper, a position he continued to play during his driving school training in Abakan. Vladimir CHARKOV, a wrestling club trainer, saw Yarygin and asked him to try wrestling. And just by chance, Yarygin began his wrestling career.

The Freestyle wrestler primarily competed at 100kg and was known for his dynamic training and ditching traditional methods in wrestling. He quickly rose through the ranks in Soviet wrestling circles. He debuted internationally in 1970 at the European Championships and finished with a silver medal. Ahmet AYIK (TUR) defeated him in the 100kg final. But Yarygin won the European gold in 1972, the first of his three continental titles.

Later that year, Yarygin participated in the 1972 Munich Olympic Games and won gold medal in 100kg without giving up a single point in seven bouts. He defeated Khorloo BAYANMUNKH (MGL) and Jozsef CSATARI (HUN) in the finals round.

His results dipped after the Munich Olympics, with 1974 being a humbling year, Yarygin moved back to village. "I trained in the village every day like a peasant," Yarygin had famously said. "I chopped enough firewood for three winters ahead."

Yarygin returned and made sure he was still the winner. The gold medal in Montreal was not as simple as Munich but there was still no match for Yarygin. He went on to win the gold medal in 1976, his second in Olympic Games.

In the first bout of the 1976 Games, Yarygin faced Harald BUTTNER who had defeated him in the European Championships. However, Yarygin managed to keep Buttner at bay and won 13-5.

Yarygin's results soon declined and he failed to top the standings in USSR. He would finally make way for younger generation before the 1980 Moscow Olympics.

After his retirement, Yarygin tried his hand at coaching and administration. Yarygin was the coach of the Soviet Freestyle team from 1982 to 1992 and later became the president of the wrestling federation from 1993 to 1997. Russia hosted the 1997 World Championships in Krasnoyarsk which Yarygin led in organization.

Yarygin died on October 11, 1997 in a car accident. United World Wrestling inducted him into the UWW Hall of Fame in 2010.