#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

'I was destroyed, couldn't sleep': Ghasempour recalls painful loss to Sadulaev

By Vinay Siwach

TIRANA, Albania (March 10) -- "I've thought about it a lot. Of course, it's in the past and thinking about it won't change anything. But I've thought a lot about why I made a mistake in those four seconds and I could have managed the wrestling differently and finished it very easily."

Kamran GHASEMPOUR (IRI) stares at the empty walls of the interview room as he recalls the heartbreaking and shocking 5-3 loss to Abdulrashid SADULAEV (UWW) in the semifinal of the World Championships last October.

The images of Ghasempour holding his head in hands after the loss went viral on social media. Sadulaev was praised for his champion mindset and his ability to script a remarkable late turnaround. Ghasempour was consoled by his fans, who urged him to not lose heart.

Those comforting words felt hollow at that point and Ghasempour felt 'lost'.

"The reality is that the fighting spirit and the feeling I had on the first day of the competition caused all those feelings to disappear and I was destroyed. I couldn't control myself and I just wanted the competition to end and go back," Ghasmepour says, with his voice breaking as he recollects his thoughts.

For 5 minutes and 55 seconds, Ghasempour controlled the 92kg semifinal against Sadulaev, a two-time Olympic champion known for his must-win attitude. A loss would have reinforced the belief that the Sauldaev aura was fading. A win for Ghasempour, a two-time world champion at 92kg, would make him only the third wrestler to beat Sadulaev.

But with five seconds remaining, Sadulaev snapped the Iranian down, spun behind, then managed to fling him to the mat for a 4-point takedown.

Kamran GHASEMPOUR (IRI)Abdulrashid SADULAEV (UWW), behind, hits the match-winning takedown on Kamran GHASEMPOUR (IRI). (Photo: United World Wrestling / Amirreza Aliasgari)

"It was also very difficult for me to come to terms with the loss," Ghasempour recalls. "After the match, I felt very bad and didn't sleep all night. I was awake from the intensity of thought and pressure, and it was very difficult for me. Due to the pressure I was under, I took four painkillers after the match."

A few hours of sleep was never going to be enough for Ghasempour to return for his bronze-medal bout against David TAYLOR (USA), which he lost 6-2.

Four months have passed since that day in Tirana, a city Ghasempour returned for the Muhamet Malo Ranking Series last week and captured the gold medal. Though not the World Championships and there was no Sadulaev in the field, Ghasempour managed to bring a smile on his face as he stood on the podium.

However, memories flashed back.

"When I was going up to the podium [after winning gold], I thought again that I could have been standing on the Worlds podium a few months ago, not this tournament," he said. "But that's how sports is, and if a professional athlete wants to continue their path, they must know that winning and losing are part of sports."

Kamran GHASEMPOUR (IRI)Kamran GHASEMPOUR (IRI) won the 92kg gold medal at the Muhamet Malo Ranking Series in February. (Photo: United World Wrestling / Kadir Caliskan)

Ghasempour did take comfort from the messages he received. Yet, he is unable to move on from those five seconds of lapse in concentration.

"People gave me a lot of good energy and praised me constantly, which shows the kindness of the people," he says. "But what I wanted didn't happen and the result wasn't as I wanted. It would have been better if it ended with a good result."

As the new Olympic cycle begins, Ghasempour wants to make amends. There will be many pit stops before he can be at his first Olympics and he wants to capture every gold medal that comes his way.

"There are three more World Championships left before the Olympics [in 2028]," he says. "The World Championships are very important to me, and after that, it's the Olympic medal that I want to have in my medal showcase. In the year leading up to the Olympics, I will make the decision and compete in a weight class so that I can participate in the Olympics."