#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Saitiev, three-time Olympic champion, passes away aged 49

Sunday, March 2, 2025 - 17:40 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 2) -- Wrestling legend, three-time Olympic gold medalist and six-time world champion Buvaisar SAITIEV passed away Sunday. He was 49 years old and nine days short of his 50th birthday.

Saitiev was buried in the village of Novokuli in the Novolaksky district of Dagestan on Tuesday, March 4.

Saitiev, widely considered the best Freestyle wrestler of all time, was born in Dagestan but moved to Krasnoyarsk, Siberia to train at the Mindiashvili wrestling academy under the legendary coach Dmitri Mindiashvili.

The 49-year-old announced his retirement soon after winning his third Olympic title in Beijing 2008. His other two titles came in 1996 Atlanta Olympics and 2004 Athens Olympics. In 2000 Sydney Olympics, Brandon SLAY (USA) defeated him.

Apart from the world and Olympic titles, Saitiev was six-time European champion.

 

United World Wrestling President Nenad LALOVIC expressed his shock on the untimely passing of Saitiev.

"The wrestling family is in shock with the passing of Saitiev," Lalovic said. "He was a legend of the sport and we lost him at a very young age of 49. Saitiev inspired wrestlers around the world and many took up the sport because of him. It's an unrepairable loss to the wrestling community and we are with the Saitiev family during this time of grief."

In 2007, Saitiev was awarded as the best Freestyle wrestler in history by UWW [then FILA].

Wrestling majorly in the 74kg weight class, Saitiev stood at 183 centimetres and made his World Championships debut in Atlanta, 1995. A year later, he won the gold medal at 74kg at the 1996 Atlanta Olympics.

He became world champion in 1997 and 1998 but did not participate in 1999. He lost to Slay in early rounds of the 2000 Sydney Olympics and finished ninth.

But he captured the gold medals again at the 2001 and 2003 World Championships and returned to the top at the 2004 Athens Olympics. He became the world champion in 2005 and 2006 and claimed his third Olympic gold medal at the 2008 Beijing Games.