#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open Best Move: Blades Suplex

Friday, February 14, 2025 - 15:22 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Kennedy BLADES (USA) is making the suplex her own. After thrilling a packed Champs de Mars Arena with a majestic suplex at the Paris Olympics, the 21-year-old star began her 2025 season with two of them at the Zagreb Open last week.

"When I get behind, in my mind, I am like I have to execute this because it's so rare to hit a suplex," Blades said in Zagreb. "So every time I get behind in matches or big stages, I try to hit the suplex. I want to do it at the world stage because I know it will be on the highlights."

At the Zagreb Open, Blades was at 68kg, two weight classes down from 76kg, in which she won the silver medal at the Paris Games. She debuted at 68kg with a fall over Kendra DACHER (FRA) and another fall over world bronze medalist Adela HANZLICKOVA (CZE).

The first glimpse of her suplex in the match against Noémi SZABADOS (HUN). Close to a minute had gone in the bout when Blades used her reach for a outside single-leg. Instead of going for a takedown, she stood up and locked Szabados from behind and out came the throw.

However, the perfect arch was missing and it was awarded four points.

Blades wasn't satisfied. In Round 5 and leading 7-0, Blades countered Karolina POK (HUN) in a perfect set up for a suplex. Pok made a half-hearted attempt for a headlock but Blades snuck out and moved behind.

Pok knew it was coming. She did not resist and Blades did not relent. A picture-perfect arch, a beautiful throw, safe landing and a cheeky smile at the end. Blades was content.

"I just feel like when someone gets a headlock, they probably have to throw it really hard because growing up, I used to wrestle Greco in the summer," she said. "So my coach always taught us how to set up the suplex if they grab your head for a headlock and they don't go. When someone gets in a headlock position and they don't go super hard, then the suplex is there. If I would ever be in that position, I just go flat because I know that they can probably throw me. "

While it has become relatively easy for Blades to throw her opponents at 68kg, she still needs to tackle their speed and movement.

"I think at 68kg, the girls just feel lighter and that's what makes it a tiny bit easier," she said. "The difference though is that they wrestle a little bit more so my conditioning and footwork needs to be better. Whereas at 76kg, they're kind of hand fighting. It's more like strength. But at 68kg, it's speed and technique. It's hard to distinguish if it's easier or not, but I think the fact that I was able to lift the girls up easy was the best thing ever."

The suplex isn't new to Blades. She performed one at the U20 World Championships back in 2021, then at the Olympics and now in Zagreb. However, Blades picks the one in Paris as the best one so far.

"The best suplex is probably my Olympic one because that was straight back on her neck, on the Olympic stage, first match." she said. "I was on fire. I kind of want to see that the suplex I just hit because I think it was pretty nice. But the Olympic one is so hard to beat and I was in a pink singlet."