#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open Day 5 Greco Finals Set

Sunday, February 9, 2025 - 09:03 By United World Wrestling Press

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ZAGREB, Croatia (February 9) -- The Zagreb Open 2025 enters its final day with a full day of Greco-Roman wrestling. Wrestlers in 55kg, 60kg, 72kg, 82kg, 97kg and 130kg will be in action.

WATCH LIVE | LIVE MATCH ORDER | BISULTANOV WINS GOLD

14:00: Two losses for Azerbaijan in the 130kg semifinals. Aliakbar YOUSOFI (IRI) beats Sarkhan MAMMADOV (AZE) 9-1 and Beka KANDELAKI (AZE) drops his bout 4-3 against Konsta MAEENPAEAE (FIN). Kandelaki was leading 3-0 but tripped on the mat and Maeenpaeae scored a go behind and turn to win 4-3.

13:52: Quick finishes to the 97kg semifinals! Artur SARGASIAN (AIN) gets a turn, a throw and another turn to beat Arvi SAVOLAINEN (FIN) 9-0 to enter the final. He will take on Abubakar KHASLAKHANAU (AIN) also scored a technical superiority win over Shayan HABIBZARE (IRI). 

13:45: Big win for Gholamreza FAROKHI (AZE) who beats Gurban GURBANOV (AZE) 11-3. Farokhi was 3-0 down but got a bodylock for four to lead 4-3 in the first period. He scored a takedown as Gurbanov fell while fleeing a hold and then rolled him three times for six points using a trap-arm. He will take on world silver medalist Erik SZILVASSY (HUN) in the final after the Hungarian defeated Mihail BRADU (MDA) 4-3.

13:35: In the two 72kg semifinals, both of which were Iran vs Hungary, the two countries share a win each. Tokyo Olympic champion Mohammadreza GERAEI (IRI) falls to Levente LEVAI (HUN) 1-1 despite Geraei getting two par terre advantages. However, in the other semifinal, Danial SOHRABI (IRI) takes out Krisztian VANCZA (HUN) 6-1 to enter the final.

13:25: Georgij TIBILOV (SRB) with a high-paced win over Pouya NASERPOUR (IRI) in the other 60kg semifinal. He gets both par terre advantages and also scores a turn to win 4-0. Ganiev vs Tibilov final.

13:20: Mehroj BAKHRAMOV (UZB) may have beaten two world champion but he can't get past U23 world champion and compatriot Alisher GANIEV (UZB) in the 60kg semifinals. Bakhramov is put in par terre first and Ganiev reels off with two turns before a big four-point throw to win 9-0.

13:00: First semifinals at 55kg. European champion Artium DELEANU (MDA) suffers a big upset as Mahdi AHADI ZENAB (IRI) scores four turns from par terre to win 9-0. He will take on Elmir ALIYEV (AZE) in the final who defeated Brady KOONTZ (USA) 5-0 in the other semifinal.

12:20: Danial SOHRABI (IRI) gets a walk over from world champion Ulvi GANIZADE (AZE) who hurt his shoulder in the previous bout at 72kg

12:15: Alisher GANIEV (UZB), U23 world champion at 60kg, just gut wrenched Maxwell BLACK (USA) for a 8-0 win. He will wrestle Mehroj BAKHRAMOV (UZB) in the 60kg semifinals.

12:00: A 97kg bout that was missed due to all the Bakhramov hype! Artur SARGSIAN (AIN) registered a 3-2 win over Alex SZOKE (HUN).

11:40: Mehroj BAKHRAMOV (UZB) has to be the most unfazed wrestler today! After beating Edlaniz AZIZLI (AZE), he takes out another world champion in Nihat MAMMADLI (AZE) at 60kg. After a 4-0 lead, Bakhramov got thrown for four points but comes out all guns blazing in the second period to earn a par terre advantage. As he tries to turn Mammadli, a foul committed by the Azerbaijan which was confirmed on challenge. With 7-4 lead, Bakhramov hits a beautiful throw for four. Two stepouts in the final minute but Bakhramov holds on for a 11-6 win

11:30: Mohammadreza GERAEI (IRI) survived a fall attempt from Iman Khoon MOHAMMADI (IRI) after the latter blocked a headpinch attempt. Geraei was down 3-2 but keeps his calm to win 8-3 at 72kg

11:15: Abubakar KHASLAKHANAU (AIN) comes out with a top quality win over Hamidreza BADKAN (IRI) at 97kg. No issue for the Paris Olympian

Wrestling on Mat C is on hold as there is some issue with the mat. Action will resume soon

11:00: 2021 world champion at 130kg, Aliakbar YOUSOFI (IRI) gets his par terre going and rolls to an 11-1 win over European champion Sergei SEMENOV (AIN)

10:50: U23 world champion Alisher GANIEV (UZB) opens his day with a 8-0 technical superiority win over Sadyk LALAEV (AIN) at 60kg. At just 18, Ganiev has built a great resume for himself.

10:45: Nihat MAMMADLI (AZE) needed 49 seconds in the second period to see off Melkamu FETENE (ISR) in his opening bout at 60kg! The world champion is hoping to be Azerbaijan's rep for the European Championships.

10:30: Mehroj BAKHRAMOV (UZB) has tossed Eldaniz AZIZLI (AZE) around from par terre! Azizli, world champion at 55kg, is wrestling at 60kg in Zagreb but perhaps it's not meant to be. Bakhramov with two lifts and easy 9-0 win

10:15: At the Non-Olympic World Championships in Tirana last year, Benjamin PEAK (USA) stunned the wrestling world with a 11-3 victory over Mohammadreza GERAEI (IRI) at 72kg. However, Sunday is a different story as Geraei draws him first bout here in Zagreb and toys with Peak to win 11-0.

10:10: That is a great start for Iran as Hamidreza BADKAN (IRI) pulls off a 2-1 victory over Kiryl MASKEVICH (AIN) at 97kg.

10:00: Big wrestling day in Zagreb with six Greco-Roman weight classes in action. We have a few current and former world champions wrestling