#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open 2025 Day 3: Blades dominant, Jafarov injured

Friday, February 7, 2025 - 09:16 By United World Wrestling Press

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ZAGREB, Croatia (February 7) -- Zagreb Open enters day three with four Women's Wrestling weight classes and two Greco-Roman weight class. Paris Games silver medalist Kennedy BLADES (USA) at 76kg is moving down to 68kg and Hasrat JAFAROV (AZE), bronze medalist in Paris at 67kg, is in action as well.

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13:30: Further problems for Iran. After Gholami's loss, Ahmadreza MOHSEN NEZHAD (IRI) suffers a 6-1 loss to Valentin PETIC (MDA). Petic led 3-0 a the break but Mohsen Nezhad got two turns from par terre to make it 5-3 in the second period. Iran challenged that Petic committed a leg foul but it was seen on review that Mohsen Nezhad grabbed the singlet during par terre for the turns. The points were cancelled. A bodylock situation resulted in Petic falling on his back outside the zone but Mohsen Nezhad stepped out first make it 4-1. A desperate attempt from Mohsen Nezhad did not come through and gave Petic two more points

13:25: A front headlock throw from Haavard JOERGENSEN (NOR) gave him a 4-0 lead against Mohammadreza GHOLAMI (IRI). Joergensen got a turn from par terre to make it 7-0 but Gholami scored a stepout to reduce the lead to 7-1. But Norway challenged the call and it was a four-point throw from standing which made it 9-0 and Joergensen reached the final.

13:10: Mohammad KESHTKAR (IRI) with a dominant win in the semifinal against Islomjon BAKHRAMOV (UZB) after he blocks the Uzbek in par terre and scores two points, a correct throw for two more and a gut wrench for two more to lead 6-1 at the break. A beautiful four-point throw in the second to finish the match 10-1. He will take on Dinislam BAMMATOV (AIN) who was quick in a 8-0 win over Ziya BABASHOV (AZE)

13:00: Kennedy BLADES (USA) is the gold medalist at 68kg. She has Round 5 left but as she has drubbed her all opponents, she will most likely remain as the top wrestlers. She just beat Noémi SZABADOS (HUN) 10-0.

12:50: Round 4 bout at 62kg saw Adaugo NWACHUKWU (USA) pull out a takedown and gut wrench with a second remaining to win 5-2 against Bilyana DUDOVA (BUL). Nwachukwu got one extra point for Dudova's lost challenge. She is the gold medalist at 62kg as she won all four of her bouts in the round-robin bracket.

12:40: An all Azerbaijan final at 59kg! Alyona KOLESNIK (AZE) holds off Mariana CHERDIVARA (MDA) 3-1 while Hiunai HURBANOVA (AZE) beats Michaela BECK (USA) 6-0 to enter the final

12:10: Mohammad KESHTKAR (IRI) with a final second desperate move to beat AYTJAN KHALMAKHANOV (UZB) at 63kg. Keshtkar was trailing 2-0 when he got Khalmakhanov in a horizontal lift and brought him down in danger for four points. Khalmakhanov scored a counter for two but Keshtkar's big move gave the Iranian a 4-4 win. One point was added after Uzbekistan lost the challenge.

12:00: Kennedy BLADES (USA) was too quick for Adela HANZLICKOVA (CZE) at 68kg. She got a single leg for takedown. Blades then catches Hanzlickova in a bar on the edge and gets the fall just before the break. 

11:55: Daniial AGAEV (AIN) and Mohammadreza GHOLAMI (IRI) put on a show in their 67kg quarterfinal. Gholami, who last wrestled internationally at U17 World Championships in 2023 at 55kg, opened up a 5-1 lead at the break. However, Agaev with a takedown but gives up an exposure, giving Gholami a 7-3 lead and the win

11:45: U20 world champion Ahmadreza MOHSEN NEZHAD (IRI) rolls out a top-class gut wrench and beats Nozimjon BOYKUZIEV (UZB) 8-3 and moves into the semifinal at 67kg. With Jafarov out, he is now the favorite to win gold.

11:35: Hasrat JAFAROV (AZE) was leading 7-0 against Valentin PETIC (MDA) but pulls out injured. Update: Jafarov has peeled his skin behind his ear after a rub with the mat. He is being treated in the hospital

11:25: Trademark double armlock and pin for Adela HANZLICKOVA (CZE) as she beats Karolina POK (HUN) at 68kg. Hanzlickova trusts that move with her life

11:20: Bilyana DUDOVA (BUL) with two activity points as she wins 2-0 against Nikolett SZABO (HUN) at 62kg.

11:15: Change in weight classes but no change in Kennedy BLADES (USA). She comes out with a throw and then arm bars Kendra DACHER (FRA) in the Round 2 bout at 68kg.

11:10: Former world champion at 63kg Sebastian NAD (SRB) and Farid KHALILOV (AZE) share a turn each from par terre but Nad does it in the second period and wins 3-3 at 67kg.

11:00: Hasrad JAFAROV (AZE), bronze medalist at the Paris Olympics, was staring at defeated with a minute remaining in his opening bout against Morten THORESEN (NOR) but is awarded a third passivity par terre and he does a reverse lift for four points and wins 5-1

10:55: In Round 1 at 65kg, Dinara KUDAEVA (AIN) pins Milla ANDELIC (CRO) while Eniko ELEKES (HUN) comes back from 4-0 to beat Elizaveta PETLIAKOVA (AIN) 4-4.

10:50: Two bouts in Round 1 of 59kg and Azerbaijan has a great start. Alyona KOLESNIK (AZE) got a 5-0 win over Erika BOGNAR (HUN) while Hiunai HURBANOVA (AZE) pinned Sofia MACALUSO (USA)

10:45: World bronze medalist Adela HANZLICKOVA (CZE) gave up an early point against Kendra DACHER (FRA) but manages to see her off 6-2 at 68kg. Hanzlickova became the first-ever Czech wrestler to win a world medal when she won bronze at 72kg in Tirana last year. 

10:30: Welcome to day three of the Zagreb Open Ranking Series event. With Freestyle done, we have four women's wrestling weight classes in action today -- 59kg, 62kg, 65kg and 68kg along with Greco-Roman in 63kg and 67kg.