#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Lee strikes gold as U.S., Iran shine at Zagreb Open

Thursday, February 6, 2025 - 01:15 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- Spencer LEE (USA) did not compete internationally, for circumstances beyond his control, for eight years after winning his U20 world title in 2016. But in a year since he came back in February 2024, Lee has competed in six tournaments in less than a year.

Lee competed at the Henri Deglane Grand Prix in January and won gold. Two weeks later he won the Zagreb Open gold medal at 57kg on Wednesday, marking his debut at a Ranking Series event.

The Paris Olympic silver medalist led a strong performance of the wrestlers from United States as they won two gold medals as six weight classes concluded on day one of the Zagreb Open at Arena Zagreb.

Lee did not look as dominant as he did in Paris before the final but still managed to pull out a good defensive game and win the gold medal with rather ease.

In the final, Lee defeated Islam BAZARGANOV (AZE), 6-2, after a similar win over Roman BRAVO YOUNG (MEX) in the semifinals. He opened the day with an 11-0 drubbing of Luka GVINJILIA (GEO).

"It's good to get competition right now," Lee said. "[It] showed that I'm really not ready yet."

Though Lee was not convinced about his readiness, his coach Dan DENNIS kept pushing Lee and reminded him of the progress he is making bout after bout.

"I think it [progress] comes from being more successful early and then I was in on three shots, kicked out of all three of them," he said. "He's (Dan Dennis) just saying that you just kind of kept progressing. You even got taken down, good counter from him, got to keep wrestling, keep moving."

In the final, Lee scored two takedowns, first one a double-leg and second a counter, as his scoring actions to beat Bazarganov, a bronze medalist at the European Championships last year.

The win takes second-ranked Lee to 43000 ranking points, same as top ranked Rei HIGUCHI (JPN), the gold medalist from Paris Olympics. If Lee can finish top eight at any other Ranking Series or Pan-Am Championships, he will move to the top. However, Lee was not sure if he will be in action internationally before the World Championships.

"I think that ranking tournaments are awesome because good guys come," he said. "The points are obviously a nice bonus to that just because you can get seeded in the bracket. I love competing. Obviously I need more of it. So maybe. This tournament was tough. So good for me."

Zahid VALENCIA (USA)Zahid VALENCIA (USA) won the 86kg gold medal in Zagreb. (Photo: United World Wrestling / Kadir Caliskan)

Zahid VALENCIA (USA) was the second gold medalist for the U.S. as he won gold medal at 86kg after beating Arsenii DZHIOEV (AZE), 8-0, in the final. Valencia was good with his counters and after building a 4-0 lead at the break, he scored two more takedown in the second period to win the gold medal.

The two bronze medals at this weight class went to Nathan JACKSON (USA) and Trent HIDLAY (USA), making sure all three U.S. wrestlers finish on the podium at the weight class.

Ahmad JAVAN (IRI)Ahmad JAVAN (IRI) defeated Ibrahim KHARI (IRI) 10-0 in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

Iran wins 2 golds

Iran also won two gold medals but the tournament left it with more questions than answers for the Asian Championships team.

At 61kg, Ahmad JAVAN (IRI) defeated Ebrahim KHARI (IRI) 10-0 to confirm his spot for the Asian Championships. Khari, who won silver at the U20 World Championships last year, failed to give Javan a fight in the final.

Prior to the final, Javan defeated Nashon GARRETT (USA) 7-2 in the quarterfinals and Giorgi GONIASHVILI (GEO) 9-3 in the semifinals.

Abbas EBRAHIM (IRI)Abbas EBRAHIM (IRI) defeated Joseph MC KENNA (USA) 8-6 in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Abbas EBRAHIM (IRI) undoubtedly gave Iran its biggest win of the day as he came back to beat Joseph MC KENNA (USA) 8-6 in the 65kg final.

McKenna got the first two takedowns to lead 4-0 before Ebrahim answered with his own to lead 4-4 at the break. Ebrahim began the second period with another takedown to go ahead 6-4 but with less than a minute to go, McKenna hit ankle pick and transitioned into a leg-attack. He scored a takedown to lead 6-6 on criteria.

In the dying seconds of the bout, Ebrahim  tried a front headpinch but McKenna defended it as he had Ebrahim's one leg locked. However, the Iranian managed to get his leg out of McKenna's hands, he tried to circle back and complete a takedown but McKenna held his knee pad which was penalized as one point, giving the win to Ebrahim 7-6.

The United States challenged that call but it remained and McKenna was docked one more point for lost challenge, making the score 8-6.

Both Iran and the U.S. had two silver medalists as well after Sina KHALILI (IRI) lost the final at 70kg and David CARR (USA) dropped the final at 74kg.

Kanan HEYBATOV (AZE), a former U20 world champion, gave no chance to Sina KHALILI (IRI) in the final and shut him down for a 12-1 win victory.

The weight class also had Paris Olympian and 2023 world champion Iszmail MUSZUKAJEV (HUN) who was stunned in the first bout of the day by Jarrett JACKQUES (USA) who scored a takedown in his 3-2 win Muszukajev.

Carr ran into three-time world medalist Tajmuraz SALKAZANOV (SVK) in the final and finished with a silver medal at 74kg.

Salkazanov scored a takedown on each side of the break to complete a 4-0 win.

RESULTS

57kg
GOLD: Spencer LEE (USA) df. Islam BAZARGANOV (AZE), 6-2

BRONZE: Roman BRAVO YOUNG (MEX) df. Luka GVINJILIA (GEO), 11-2 
BRONZE: Azamat TUSKAEV (SRB) df. Ahora KHATERI (IRI), 11-0

61kg
GOLD: Ahmad JAVAN (IRI) df. Ebrahim KHARI (IRI), 10-0

BRONZE: Nahshon GARRETT (USA) df. Giorgi GONIASHVILI (GEO), 16-11
BRONZE: Nuraddin NOVRUZOV (AZE) df. Reza MOMENI (IRI), 8-4

65kg
GOLD: Abbas EBRAHIM (IRI) df. Joseph MC KENNA (USA), 8-6

BRONZE: Khamzat ARSAMERZOUEV (FRA) df. Erik ARUSHANIAN (UKR), 2-2
BRONZE: Ali RAHIMZADA (AZE) df. Goga OTINASHVILI (GEO), 6-0

70kg
GOLD: Kanan HEYBATOV (AZE) df. Sina KHALILI (IRI), 12-1

BRONZE: Austin GOMEZ (MEX) df. Ebrahim ELAHI (IRI), 9-3
BRONZE: Vasile DIACON (MDA) df. James GREEN (USA), via inj. def.

74kg
GOLD: Tajmuraz SALKAZANOV (SVK) df. David CARR (USA), 4-0

BRONZE: Murad KURAMAGOMEDOV (HUN) df. Kamil RYBICKI (POL), 10-0
BRONZE: Giorgi ELBAKIDZE (GEO) df. Aghanazar NOVRUZOV (AZE), 3-2

86kg
GOLD: Zahid VALENCIA (USA) df. Arsenii DZHIOEV (AZE), 8-0

BRONZE: Nathan JACKSON (USA) df. Matthew FINESILVER (ISR), 12-2
BRONZE: Trent HIDLAY (USA) df. Tariel GAPHRINDASHVILI (GEO), 10-4